WordPress SEO Optimisation 1 Day - Online
Key Course Details:
Level:
Advanced
Duration:
1
Day - 10am to 5pm
Price:
£225 + vat
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
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WordPress SEO Optimisation 1 Day
Course Details
Upon successful completion of this course, you will be able to:
- Use more effective page URLs, titles and descriptions
- Manage your template optimisation
- Control content SEO with no index, no follow and Canonical
- Maximise conversion/subscribers
- Get your visitors more involved
- The benefits and best practice for using the Yoast plug-in
- Yoast focus keyword vs meta keywords
- Accessing key site information with SEO Quake
Our goal is for you to be able to increase the level of the traffic and improve the relevance of the visitors to your existing WordPress site(s) by optimising your pages for search engines.
Course Target Audience and delegate prerequisites:
This course is designed for current WordPress users who having designed their website or blog and are now looking to maximise the search engine optimisation to generate more traffic and hence more clients or subscribers.
You will need basic experience in using WordPress. Ideally, you will have taken our WordPress Introduction Masterclass 2 Day course or the Essentials Introduction 1 Day course. -
Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Google- How Google searches
- What does Google Index mean?
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
Conversion optimisation- Getting users to subscribe
- Use of comment redirecting
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
- Summary of technical, conversion, content and conversation tips
- Staying updated
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
- What is SEO Quake?
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
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Location Details
This course is provided as a remote online course with live training provided by our Web specialist Instructor.
Accessing the live online course anywhere is easy and all you will need is:
- Computer with an updated browser installed (preferably Chrome)
- Separate screen or device for the shared video display
- Sound output via computer or headset
- Ideally a camera and microphone on the computer for remote contact
Our goal is for you to be able to create simple but professional documents that are ready to use for the web and for print.
It is important to note this is not a classroom based training.
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WordPress SEO 1 Day - Upcoming Online Course Dates
31 May - 31 May £225 + vat 21 Jun - 21 Jun £225 + vat 02 Aug - 02 Aug £225 + vat 23 Aug - 23 Aug £225 + vat 27 Sep - 27 Sep £225 + vat 11 Oct - 11 Oct £225 + vat 20 Nov - 20 Nov £225 + vat 06 Dec - 06 Dec £225 + vat -
Client Reviews
"Great training over the 2 days with an excellent teacher. I am so much more informed about the digital CAD world and more prepared for my creative career as a designer. I will gladly recommend this on to other students seeking creative professional careers."
Peter Johnson, University of Arts London, Vectorworks - 2 Day Introduction
"The instructor was very knowledgeable and patient and went at just the right learning speed for my level. One to one tutorial has been very beneficial for my learning of HTML and CSS and a great introduction."
Dawn Irons, Imago Group plc, HTML and CSS - 2 Day Introduction
"Very accommodating environment, friendly staff, excellent instructor and added extra benefits from the course i.e food vouchers, resource books and contact information."
Abbie Hulson, 2 Day Illustrator Advanced
"The course was cohesive and well prepared. Thank you!"
Tina Gonzalez, Edinburgh Napier University, DaVinci Resolve - Two Day Introduction
"It was great to have the trainer on site and to be able to provide the bespoke training at the level needed. The trainer was excellent. "
Sue Ross, Atradius, Adobe Captivate - 1 Day Bespoke Intermediate
"Very good and enthusiastic tutor who clearly enjoys the subject, and was very keen to impart his knowledge - very good indeed. Thank you."
Stuart Hill, BGY Architects, SketchUp - 1 Day Introduction
"The trainer was excellent and the private training worked very well."
Christopher Harris, University of Leeds, Flash - 2 Day Introduction
"The instructor was fantastic - very easy going and very knowledgeable. I really enjoyed the course and will definitely look to have more training in future through XChange Training."
David Merritt, DSM Services, SketchUp - 1 Day Introduction
"Excellent course which was easy to follow."
Carlo Gonzalez, Ldo Creative, Adobe DPS - 2 Day Introduction
"Thank you for a brilliant course which I found very useful. The trainer was fantastic with excellent knowledge on Filemaker. I would advise anyone to go to XChange Training. "
Alex Cardozo, The Met Police, Bespoke FileMaker Introduction Masterclass