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Adobe Dreamweaver CS4 - Creating HTML Emails Introduction training— Bespoke

Delivering mailshots to promote products and services has become standard business practice over recent years. However, designing professional looking HTML mailshots presents a significant challenge particularly with design. We have no control over which email client program a recipient uses. Recipients may also use hand held devices to interact with their email.

For a web designer, CSS is now the standard method of formatting and laying out a web page. Unfortunately email client programs tend to ignore CSS embedded and external stylesheets leaving the recipient looking at a broken design that looks nothing like the original intent. This course is designed to meet that challenge and look at how we can design and format an HTML mailshot using CSS InLine styles and confidently predict how it will look on most email client programs.

This hands-on course is designed for new Dreamweaver users who wish to design and create HTML mailshots. No previous experience of Dreamweaver or HTML is required. However, those attending should be familiar with their operating system and their email client program.

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Adobe Dreamweaver CS4 training at XChangeTraining
 

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Image of book: Adobe Dreamweaver CS4 for Windows and Macintosh: Visual QuickStart Guide
As part of our dedication to offering you the very best learning experience, XChange Training offer every trainee a copy of Adobe Dreamweaver CS4 for Windows and Macintosh: Visual QuickStart Guide when they attend this course.
For more information on this and other quality course books offered by XChange Training, click here.
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Adobe Dreamweaver CS4 - Creating HTML Emails Introduction training Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

Introducing Dreamweaver
-A brief overview of Adobe Dreamweaver
-Setting up a root folder to store your emails
-Introducing the Dreamweaver workspace
-Saving your emails – naming conventions

Designing your mailshot with tables
-Planning your mailshot
-Laying out the mailshot using tables
-Creating a ‘wrapper’ table
-Dividing your table into different areas of interest – header, content, footer
-Meeting the Table tags, attributes and values
-Working with the TD tag
-Sizing and aligning tables

Adding content
-Inserting text
-Copying and pasting text
-Using Horizontal Rules
-Including speical characters

Images
-The different image formats
-Positioning images
-Linking your images and why this is important
-Adding alternate text


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Colour
-Understanding colour for the web
-Working with hexadecimal
-Meeting web safe colours
-Applying colour to text, tables and cells

Formatting
-HTML presentation and structural markup
-Introducing CSS
-Using CSS inline styles to format your email

Hyperlinks
-Understanding links
-Using the TITLE attribute
-Looking at Unsubscribing and linking to Terms & Conditions and Privacy Policy
-Adding links to images

Snippets
-Meeting Dreamweaver snippets
-Creating snippets of CSS and HTML
-Applying snippets

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Advantages of learning Adobe Dreamweaver CS4 with XChangeTraining

-Our Adobe Dreamweaver CS4 trainers are experienced web design professionals with excellent knowledge off all aspects of internet technology and graphic design.
-XChange Training is an Adobe Authorised Training Centre
-It's bespoke and solutions based: before you come to XChange Training we agree the course content with you based on your needs.
-We take the time to work specifically on any files you bring along to the course, ensuring that you see benefits to your workflow immediately.
-XChange training focuses on real tasks that reflect how the software is used in professional situations.
-On-site and off-site training is available for the whole UK.
-Free email support service for 6 months after course.
-We get consistently good feedback from our clients.
 Read client testimonials...

 

Purchase this application from our software partner:

Click here to view this application on the XChange UK web site.

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Training Pricing

On-site course pricing
Prices include a set of course notes per trainee, 6 months telephone and/or e-mail support service after the course, all refreshments and lunch if held at the training centre.

For training onsite courses outside of London a standard return train fare and/or taxi fare may be applicable.

Training centre pricing
Pricing for training at the Clerkenwell facility:
1 person £449 for a 1 day course
2 people £549 for a 1 day course
3 people £599 for a 1 day course
4 people £649 for a 1 day course
5 people £699 for a 1 day course
6 people £749 for a 1 day course
7 people £749 for a 1 day course
8 people £749 for a 1 day course
All prices subject to VAT

 

Training Centre address
5 St John's Lane
Clerkenwell, London
EC1M 4BH

Tel: 0845 363 1130
Email: info@xchangetraining.co.uk

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For courses held outside of London for less than 3 trainees, an additional charge may be applicable depending upon the location - please ask for details.

Training Booking
To reserve a place on a training course, please click the link at right or contact us by telephone or email on the details above. You will then be contacted shortly to confirm the booking.

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All prices offered for business users and exclude delivery and VAT. E&OE
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