Go to XChangeTraining Home Page
Main XChange Training Logo White

0845 363 1130 • info@xchangetraining.co.uk

Book a creative publishing course by clicking here Desktop Publishing Training Resources Learn more about us and our training centre in central London, UK Contact XChangeTraining
Spacer
Spacer between logo and content

Adobe Dreamweaver CS5 - Creating HTML Emails 2 Day Introduction training— Bespoke

Delivering mailshots to promote products and services has become standard business practice over recent years. However, designing professional looking HTML mailshots presents a significant challenge particularly with design. We have no control over which email client program a recipient uses. Recipients may also use hand held devices to interact with their email.

For a web designer, CSS is now the standard method of formatting and laying out a web page. Unfortunately email client programs tend to ignore CSS embedded and external stylesheets leaving the recipient looking at a broken design that looks nothing like the original intent. This course is designed to meet that challenge and look at how we can design and format an HTML mailshot using CSS InLine styles and confidently predict how it will look on most email client programs.

This hands-on course is designed for new Dreamweaver users who wish to design and create HTML mailshots. No previous experience of Dreamweaver or HTML is required. However, those attending should be familiar with their operating system and their email client program.

This 2 day course is a more comprehensive extended version of the creating HTML emails with Dreamweaver for 1 day with the content more in-depth including the surrounding considerations of HTML emails such as avoiding being seen as spam, testing control, black list avoidance and best writing strategies for effective emails.

Arrow style bullet pointInformation on Pricing, Location and Booking for this course.

Arrow style bullet pointView all Adobe Dreamweaver training courses

Spacer image on Adobe Dreamweaver CS5 training at XChangeTraining page
Adobe Dreamweaver CS5 training at XChangeTraining
 

Horizontal Red Line
Image of book: Adobe Dreamweaver CS5 for Windows and Macintosh: Visual QuickStart Guide
As part of our dedication to offering you the very best learning experience, XChange Training offer every trainee a copy of Adobe Dreamweaver CS5 for Windows and Macintosh: Visual QuickStart Guide when they attend this course.
For more information on this and other quality course books offered by XChange Training, click here.
Horizontal Red Line

Adobe Dreamweaver CS5 - Creating HTML Emails 2 Day Introduction training Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

Introducing the Course
-Understanding the course format
-Reviewing the course objectives and prerequisites
-Looking at the course outline

Getting Started
-The use of HTML emails over plain text
-Planning content
-Listing and organising content
-Design considerations
-What structures work best in HTML emails
-Is SEO important in emails?
-Creating Scamps & ruffs

Writing Effective Email
-Writing Strategies- what’s right of you?
-Strategies to get people coming back
-Article Length
-Testing subject lines

HTML Email Coding using Dreamweaver
-How Adobe Dreamweaver can save time & money
-Tables over DIV tags
-Nested Tables
-How best to use CSS
-Emailer Dimensions and length requirements
-How NOT to get black listed
-How to avoid being seen as spam
-Building HTML Anchors & Table of contents
-Building off line versions of the newsletter
-Unsubscribe links & links to your website

Spacer image

Image Preparation
-Image format selection
-Image optimisation for emailers
-Alt text inclusion
-Image Linking

Testing, Testing, Testing
-Testing subject lines
-Testing in all Email clients
-Common issues and bug fixes for newsletters

Bulk HTML Email client review
-Review of all popular bulk email clients
-How to use Outlook to send html emails
-3rd party testing applications

Horizontal Red Line
Horizontal Red Line

Advantages of learning Adobe Dreamweaver CS5 with XChangeTraining

-Our Adobe Dreamweaver CS5 trainers are experienced web design professionals with excellent knowledge of all aspects of internet technology and graphic design.
-XChange Training is an Adobe Authorised Training Centre
-It's bespoke and solutions based: before you come to XChange Training we agree the course content with you based on your needs.
-We take the time to work specifically on any files you bring along to the course, ensuring that you see benefits to your workflow immediately.
-XChange training focuses on real tasks that reflect how the software is used in professional situations.
-On-site and off-site training is available for the whole UK.
-Free email support service for 6 months after course.
-We get consistently good feedback from our clients.
 Read client testimonials...

 

Purchase this application from our software partner:

Click here to view this application on the XChange UK web site.

Horizontal Red Line Spacer

Training Pricing

On-site course pricing
Prices include a set of course notes per trainee, 6 months telephone and/or e-mail support service after the course, all refreshments and lunch if held at the training centre.

For training onsite courses outside of London a standard return train fare and/or taxi fare may be applicable.

Training centre pricing
Pricing for training at the Clerkenwell facility:
1 person £895 for a 2 day course
2 people £995 for a 2 day course
3 people £1095 for a 2 day course
4 people £1195 for a 2 day course
5 people £1245 for a 2 day course
6 people £1295 for a 2 day course
7 people £1345 for a 2 day course
8 people £1395 for a 2 day course
All prices subject to VAT

 

Training Centre address
5 St John's Lane
Clerkenwell, London
EC1M 4BH

Tel: 0845 363 1130
Email: info@xchangetraining.co.uk

Arrow style bullet pointCourse Location Map Link

For courses held outside of London for less than 3 trainees, an additional charge may be applicable depending upon the location - please ask for details.

Training Booking
To reserve a place on a training course, please click the link at right or contact us by telephone or email on the details above. You will then be contacted shortly to confirm the booking.

Spacer
Horizontal Red Line

All prices offered for business users and exclude delivery and VAT. E&OE
©XChange Training 2012. All Rights Reserved. | Privacy Policy