HTML training for Email Marketing | Introduction course to HTML Emailshots

HTML Email Marketing - One Day Introduction Training Course— Bespoke

Delivering mailshots to promote products and services has become standard business practice over recent years. However, designing professional looking HTML mailshots presents a significant challenge particularly with design. We have no control over which email client program a recipient uses. Recipients may also use hand held devices to interact with their email. For a web designer, CSS is now the standard method of formatting and laying out a web page. Unfortunately email client programs tend ignore CSS leaving the recipient looking at a broken design that looks nothing like the original intent. This course is designed to meet that challenge and look at how we can design and format an HTML mailshot and confidently predict how it will look on most email client programs.

This hands-on course is designed for new users who wish to design HTML mailshots. No previous experience of HTML is required. However, those attending should be familiar with their operating system and their email client program.

Information on Pricing, Location and Booking for this course.

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HTML Email Marketing - One Day Introduction Training Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

Introducing HTML
-Planning your HTML mailshots
-A brief overview of HTML
-Working with structural and presentational markup
-Introducing tags, attributes and values
-Browser, e-mail client and handheld devices issues

Designing your mailshot with tables
-Laying out the mailshot
-Creating a ‘wrapper’ table
-Dividing your table into different areas of interest – header, content, footer
-Meeting the Table tags, attributes and values
-Working with the TD tag
-Sizing and aligning tables
-Using comment tags

Adding content
-Inserting text
-Copying and pasting text
-Using Horizontal Rules
-Including Escape characters

Images
-The different image formats
-Positioning images
-Linking your images and why this is important
-Adding alternate text

Colour
-Understanding colour for the web
-Working with hexadecimal
-Meeting web safe colours
-Applying colour to text, tables and cells

Formatting
-Using the FONT tag
-Introducing CSS
-How to format with CSS using inline styling

Hyperlinks
-Understanding links
-Using the TITLE attribute
-Looking at Unsubscribing and linking to Terms & Conditions and Privacy Policy
-Adding links to images

Delivering your email
-The email client programs differ considerably on how and where custom email templates are stored therefore it will only be possible to discuss MS Outlook.
-For other clients you will need to refer to your IT Department or visit the web site of your preferred email client.
-You should also be aware that your company or organisation may have specific protocols in place governing the storing and delivering of HTML emails and any discussion on this falls outside the scope this course.

Advantages of learning HTML with XChangeTraining

-Our HTML trainers are experienced web design professionals with excellent knowledge off all aspects of internet technology and graphic design.
-It's bespoke and solutions based: before you come to XChange Training we agree the course content with you based on your needs.
-We take the time to work specifically on any files you bring along to the course, ensuring that you see benefits to your workflow immediately.
-XChange training focuses on real tasks that reflect how the software is used in professional situations.
-On-site and off-site training is available for the whole UK.
-Free email support service for 6 months after course.
-We get consistently good feedback from our clients.
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Training Pricing

On-site course pricing
Prices include a set of course notes per trainee, 6 months telephone and/or e-mail support service after the course, all refreshments and lunch if held at the training centre.

For training onsite courses outside of London a standard return train fare and/or taxi fare may be applicable.

Training centre pricing
Pricing for training at the Clerkenwell facility:
1 person £449 for a 1 day course
2 people £549 for a 1 day course
3 people £599 for a 1 day course
4 people £649 for a 1 day course
5 people £699 for a 1 day course
6 people £749 for a 1 day course
7 people £799 for a 1 day course
8 people £849 for a 1 day course
All prices subject to VAT

Training Centre address
5 St John's Lane
Clerkenwell, London
EC1M 4BH

Tel: 0845 363 1130
Email: info@xchangetraining.co.uk

Course Location Map Link

For courses held outside of London for less than 3 trainees, an additional charge may be applicable depending upon the location - please ask for details.

Training Booking
To reserve a place on a training course, please click the link at right or contact us by telephone or email on the details above. You will then be contacted shortly to confirm the booking.

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