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Adobe Dreamweaver CS5 for Creating HTML Emails Introduction 2 Days - London

This scheduled Adobe Dreamweaver CS5 for Creating HTML Emails Introduction course is designed for new Dreamweaver users who wish to design and create HTML mailshots. The hands on course will provide you with the skills and knowledge needed for using Dreamweaver specifically for email marketing campaigns.

Delivering mailshots to promote products and services has become standard business practice over recent years. However, designing professional looking HTML mailshots presents a significant challenge particularly with design. We have no control over which email client program a recipient uses. Recipients may also use hand held devices to interact with their email.

For a web designer, CSS is now the standard method of formatting and laying out a web page. Unfortunately email client programs tend to ignore CSS embedded and external stylesheets leaving the recipient looking at a broken design that looks nothing like the original intent. This course is designed to meet that challenge and look at how we can design and format an HTML mailshot using CSS InLine styles and confidently predict how it will look on most email client programs.

Arrow style bullet pointTarget audience and pre-requisites for this course
Arrow style bullet pointFull course location and map information
Arrow style bullet pointDifference between scheduled and bespoke courses
A bespoke version of this scheduled
course is also available to suit
your requirements & timeframe.

 
Adobe Dreamweaver CS5 training at XChangeTraining
 

Price:

£450
 

Duration:

2 Days
 

Course Location:

Central London
 

Course Dates:

 
28 Jun - 29 Jun
 
7 Aug - 8 Aug
 
10 Sep - 11 Sep
 
22 Oct - 23 Oct
 
3 Dec - 4 Dec
 

 

  A copy of this quality manual is available to all attendees of this course:
 
 

Adobe Dreamweaver CS5: Visual Quick Start Guide

  Price listed is per delegate and excludes VAT.
 

XChange Training limit class size (4-8 delegates max) to ensure an excellent quality of training is provided so courses can fill up quickly. Please book up early to guarantee your place.
 

View Current Offers and Promotions available in conjunction with this course including Half Price Training!

 
 

Purchase this application from our software partner:

 
 
Click here to view this and other Adobe applications on the XChange UK web site.
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Adobe Dreamweaver CS5 for Creating HTML Emails Introduction 2 Days - London Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

Introducing the Course
-Understanding the course format
-Reviewing the course objectives and prerequisites
-Looking at the course outline

Getting Started
-The use of HTML emails over plain text
-Planning content
-Listing and organising content
-Design considerations
-What structures work best in HTML emails
-Is SEO important in emails?
-Creating Scamps & ruffs

Writing Effective Email
-Writing Strategies- what’s right of you?
-Strategies to get people coming back
-Article Length
-Testing subject lines

HTML Email Coding using Dreamweaver
-How Adobe Dreamweaver can save time & money
-Tables over DIV tags
-Nested Tables
-How best to use CSS
-Emailer Dimensions and length requirements
-How NOT to get black listed
-How to avoid being seen as spam
-Building HTML Anchors & Table of contents
-Building off line versions of the newsletter
-Unsubscribe links & links to your website

Image Preparation
-Image format selection
-Image optimisation for emailers
-Alt text inclusion
-Image Linking

Testing, Testing, Testing
-Testing subject lines
-Testing in all Email clients
-Common issues and bug fixes for newsletters

Bulk HTML Email client review
-Review of all popular bulk email clients
-How to use Outlook to send html emails
-3rd party testing applications

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Course Target Audience and delegate prerequisites

This course is designed for those who are new to creating HTML Emails with Dreamweaver and want to develop skills to work with Dreamweaver CS5 to build attractive and effective email marketing campaigns.

No previous experience of Dreamweaver or HTML is required. However, those attending should be familiar with their operating system and their email client program.


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Location information for this scheduled course

This course will be offered at the main XChange Training London training centre at:

5 St John’s Lane
Clerkenwell
London
EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is a few minutes away and the office can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes.

Courses are run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks.

 

Training Centre address
Central London

Tel: 0845 363 1130
Email: info@xchangetraining.co.uk

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Advantages of learning Adobe Dreamweaver CS5 with XChange Training

-XChange Training is an Adobe Certified Training Centre
-Our Dreamweaver CS5 trainers are experienced print and design professionals with excellent knowledge of all aspects of print workflows from creating artwork to guaranteeing successful output.
-XChange training focuses on real tasks that reflect how the software is used in professional situations.
-Free Course manual provided for each trainee as excellent post-course reference material.
-Free email support service for 6 months after course included in the price.
-We get consistently good feedback from our clients.

 Read client testimonials...

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Contacting XChange Training

To Book a course simply click on the link below to book online or contact us by email or phone.

Email: info@xchangetraining.co.uk

Enquire about or
book this course here

Tel: 0845 363 1130
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All prices offered for business users and exclude delivery and VAT. E&OE
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