Bespoke Adobe Dreamweaver CC - Creating HTML Emails 2 Day Introduction training

Dreamweaver CC HTML Emails 2 Day Overview

Delivering mailshots to promote products and services has become standard business practice over recent years. However, designing professional looking HTML mailshots presents a significant challenge particularly with design. We have no control over which email client program a recipient uses. Recipients may also use hand held devices to interact with their email.

For a web designer, CSS is now the standard method of formatting and laying out a web page. Unfortunately email client programs tend to ignore CSS embedded and external stylesheets leaving the recipient looking at a broken design that looks nothing like the original intent. This course is designed to meet that challenge and look at how we can design and format an HTML mailshot using CSS InLine styles and confidently predict how it will look on most email client programs.

This hands-on course is designed for new Dreamweaver users who wish to design and create HTML mailshots. No previous experience of Dreamweaver or HTML is required. However, those attending should be familiar with their operating system and their email client program.

This 2 day course is a more comprehensive extended version of the creating HTML emails with Dreamweaver for 1 day with the content more in-depth including the surrounding considerations of HTML emails such as avoiding being seen as spam, testing control, black list avoidance and best writing strategies for effective emails.

Course Target Audience and delegate prerequisites

This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

 

Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £949
• 2 delegates: £1049
• 3 delegates: £1149
• 4 delegates: £1249
• 5 delegates: £1299
• 6 delegates: £1349
• 7 delegates: £1399
• 8 delegates: £1449

Dreamweaver CC HTML Emails 2 Day Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

Introducing the Course

• Understanding the course format
• Reviewing the course objectives and prerequisites
• Looking at the course outline

Getting Started

• The use of HTML emails over plain text
• Planning content
• Listing and organising content
• Design considerations
• What structures work best in HTML emails
• Is SEO important in emails?
• Creating Scamps & ruffs

Writing Effective Email

• Writing Strategies- what’s right of you?
• Strategies to get people coming back
• Article Length
• Testing subject lines

HTML Email Coding using Dreamweaver

• How Adobe Dreamweaver can save time & money
• Tables over DIV tags
• Nested Tables
• How best to use CSS
• Emailer Dimensions and length requirements
• How NOT to get black listed
• How to avoid being seen as spam
• Building HTML Anchors & Table of contents
• Building off line versions of the newsletter
• Unsubscribe links & links to your website

Image Preparation

• Image format selection
• Image optimisation for emailers
• Alt text inclusion
• Image Linking

Testing, Testing, Testing

• Testing subject lines
• Testing in all Email clients
• Common issues and bug fixes for newsletters

Bulk HTML Email client review

• Review of all popular bulk email clients
• How to use Outlook to send html emails
• 3rd party testing applications

Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £949
• 2 delegates: £1049
• 3 delegates: £1149
• 4 delegates: £1249
• 5 delegates: £1299
• 6 delegates: £1349
• 7 delegates: £1399
• 8 delegates: £1449

What's Included

The following are provided for your best experience on this bespoke course:

• Tailored course content arranged around your requirements
• Flexible dates to suit your desired timeframe
• Course location either at our training centres or onsite at your premises.
• Adobe Certified Instructor to ensure quality tuition.
• All computers for your use with choice of Windows or Mac systems (not onsite)
• Quality reference manual for post course reference to take away with you
• 6 months post course support to assist you where needed
• Adobe Authorised training Certificate for your successful completion of the course
• Lunch To give you the most flexible options for lunch we provide lunch vouchers which can be redeemed locally at a number of popular eateries including Pret A Manger, EAT, Starbucks, Tesco, Sainsburys, Boots and Greggs (not onsite)
• Refreshments to keep you on top form are available for you throughout the course with a full range of teas, coffees and biscuits (not onsite)

Normal daily course times run between 10am and 5pm however we can offer flexibility for this bespoke course should your time requirements vary.

Adobe Certified Dreamweaver Instructor

We are an Adobe Authorised Training Centre and our trainers are Adobe Certified Instructors with years of experience teaching Dreamweaver. Get the web design skills you need with our Dreamweaver professionals.

Quality training manual

Included with our Dreamweaver courses is the Dreamweaver Visual Quickstart Guide book provided for free to use as a post course reference resource. This is a full 300+ page manual to supplement the content covered during the course.

6 months support

Included with your course booking for all delegates on this course is 6 months free support so if you run into problems or need assistance relating to anything covered during your course we would be happy to assist you during this time.

Adobe Authorised Certificate

After your Adobe class with XChange Training you will receive our official Adobe Authorised Training Certificate as a record of your successful completion of the Adobe Certified Dreamweaver course.

Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £949
• 2 delegates: £1049
• 3 delegates: £1149
• 4 delegates: £1249
• 5 delegates: £1299
• 6 delegates: £1349
• 7 delegates: £1399
• 8 delegates: £1449

Training Location Options

This course is offered for your convenience either at one of our bespoke training centres in London, Manchester and Glasgow or onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

The location details of our bespoke training centres are shown below:

LONDON
5 St John’s Lane
Clerkenwell
London
EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.

MANCHESTER
Piccadilly House
49 Piccadilly
Manchester
M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).

GLASGOW
Centrum Business Centre
38 Queen Street
Glasgow
G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.

Courses are run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks.

Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £949
• 2 delegates: £1049
• 3 delegates: £1149
• 4 delegates: £1249
• 5 delegates: £1299
• 6 delegates: £1349
• 7 delegates: £1399
• 8 delegates: £1449

Bespoke Course Enquiry

If you are considering this Adobe Dreamweaver CC Course but would like further information simply send us your query quickly & easily with the form below. Whether you would like to check date availability, pricing, course suitability or just need further information about a course send us your query and we will get you a swift reply, usually within 2 business hours!

If you would prefer to check course details by phone please call us on 0345 363 1130.

Course Name:	Dreamweaver CC HTML Emails 2 Day
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Number of delegates:	--Please Choose-- 1 2 3 4 5 6 7 8 9 10+
Nature of enquiry:	--Please Choose-- Check Date Availability Course Information Request Price Enquiry Course Suitability Other
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Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £949
• 2 delegates: £1049
• 3 delegates: £1149
• 4 delegates: £1249
• 5 delegates: £1299
• 6 delegates: £1349
• 7 delegates: £1399
• 8 delegates: £1449

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Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £949
• 2 delegates: £1049
• 3 delegates: £1149
• 4 delegates: £1249
• 5 delegates: £1299
• 6 delegates: £1349
• 7 delegates: £1399
• 8 delegates: £1449

Scheduled Adobe Dreamweaver Training Courses

Adobe Dreamweaver CC Courses

Adobe Dreamweaver CC Essentials Introduction 1 Day - London

Adobe Dreamweaver CC Web Development Introduction 2 Days - London

Adobe Dreamweaver CC Introduction Masterclass with ACA Exam 5 Days - London

Adobe Dreamweaver CC for Creating HTML Emails Introduction 2 Days - London

Adobe Dreamweaver CC Essentials Introduction 1 Day - Manchester

Adobe Dreamweaver CC Web Development Introduction 2 Days - Manchester

Adobe Dreamweaver CC Introduction Masterclass + ACA Exam 5 Days - Manchester

Adobe Dreamweaver CC for Creating HTML Emails Introduction 2 Days - Manchester

Adobe Dreamweaver CC Web Development Introduction 2 Days - Newcastle

Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £949
• 2 delegates: £1049
• 3 delegates: £1149
• 4 delegates: £1249
• 5 delegates: £1299
• 6 delegates: £1349
• 7 delegates: £1399
• 8 delegates: £1449

Testimonials

I was 100% happy with this course - facilities were great, the pace very good, the trainer excellent. Thank you very much for a very enjoyable and informative day.

Louise Young, Map of Medicine, Dreamweaver - 1 Day Introduction

Always very happy with the excellent training XChange provides and I'll certainly be coming back for more! Thanks

Polly Cummings, DC Quants, Dreamweaver HTML Emails - 2 Day Course

Brilliant training day, this will make my life so much easier - great pace and content. Thank you!

Karen Rust, Netsuite, Dreamweaver CS6 for HTML Emails Introduction

Thank you for an excellent day's Dreamweaver training.

Hugh Datson, DustScan Ltd, Dreamweaver - 1 Day Introduction

Very informative in a relaxed atmosphere. Learned a lot in a short period of time.

Rebecca Allred, Travel Counsellors, Dreamweaver - 1 Day Introduction

The trainer was very friendly and knowledgeable about the course subject, I feel that my knowledge of creating HTML Emails using Dreamweaver is a lot more proficient now.

Jade Kingston, RRG Group, Dreamweaver for HTML Emails Introduction

Informative, personalized and excellent tuition provided.

Miles Walker, Travel Counsellors, Dreamweaver - 1 Day Introduction

The trainer was good and worked at a pace which can be followed easily. The trainer also provided additional information which will allow me to make an informed choice when developing websites.

Sital Kerai, Park High School, Dreamweaver - 2 Day Introduction

The trainer was excellent and I have learned a lot. I would recommend XChange Training to anyone who needs to learn new skills in practical and useful way.

Zeljko Kovacevic, St. Edmunds College, Dreamweaver - 1 Day Introduction

Very well explained course that has left me confident in the ability to use the software. Thanks for a great day!

Jimmy Bickerton, Milk Design, Dreamweaver for HTML Emails Introduction

Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £949
• 2 delegates: £1049
• 3 delegates: £1149
• 4 delegates: £1249
• 5 delegates: £1299
• 6 delegates: £1349
• 7 delegates: £1399
• 8 delegates: £1449