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Dreamweaver CC HTML Emails 2 Day

Key Course Details:

Level:

Introduction to Intermediate

Location:

UK Centres, Online, Onsite

Class, Online, Onsite

Duration:

2 Days (10am-5pm)

Price:

From £949 + VAT

Dates:

Dates to suit you

Supercharge your emails as our bespoke introduction will give you the tips and techniques for producing eye-catching HTML mailshots that will deliver a consistent result across the board. Compose and test the email content that will get your message noticed.

This course can be based around our base outline or part/fully customised according to your level & requirements. Our bespoke Adobe Dreamweaver CC training is offered either Online, Onsite at your offices or at one of the XChange centres in London, Manchester and Glasgow.

Overview Full Outline Location Options Related Courses Client Reviews

Dreamweaver CC HTML Emails 2 Day

Course Details

Delivering mailshots to promote products and services has become standard business practice over recent years. However, designing professional looking HTML mailshots presents a significant challenge particularly with design. We have no control over which email client program a recipient uses. Recipients may also use hand held devices to interact with their email.

For a web designer, CSS is now the standard method of formatting and laying out a web page. Unfortunately email client programs tend to ignore CSS embedded and external stylesheets leaving the recipient looking at a broken design that looks nothing like the original intent. This course is designed to meet that challenge and look at how we can design and format an HTML mailshot using CSS InLine styles and confidently predict how it will look on most email client programs.

This hands-on course is designed for new Dreamweaver users who wish to design and create HTML mailshots. No previous experience of Dreamweaver or HTML is required. However, those attending should be familiar with their operating system and their email client program.

This 2 day course is a more comprehensive extended version of the creating HTML emails with Dreamweaver for 1 day with the content more in-depth including the surrounding considerations of HTML emails such as avoiding being seen as spam, testing control, black list avoidance and best writing strategies for effective emails.

Course Target Audience and delegate prerequisites:

This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Introducing the Course
- Understanding the course format
- Reviewing the course objectives and prerequisites
- Looking at the course outline
Getting Started
- The use of HTML emails over plain text
- Planning content
- Listing and organising content
- Design considerations
- What structures work best in HTML emails
- Is SEO important in emails?
- Creating Scamps & ruffs
Writing Effective Email
- Writing Strategies- what’s right of you?
- Strategies to get people coming back
- Article Length
- Testing subject lines
HTML Email Coding using Dreamweaver
- How Adobe Dreamweaver can save time & money
- Tables over DIV tags
- Nested Tables
- How best to use CSS
- Emailer Dimensions and length requirements
- How NOT to get black listed
- How to avoid being seen as spam
- Building HTML Anchors & Table of contents
- Building off line versions of the newsletter
- Unsubscribe links & links to your website
Image Preparation
- Image format selection
- Image optimisation for emailers
- Alt text inclusion
- Image Linking
Testing, Testing, Testing
- Testing subject lines
- Testing in all Email clients
- Common issues and bug fixes for newsletters
Bulk HTML Email client review
- Review of all popular bulk email clients
- How to use Outlook to send html emails
- 3rd party testing applications
Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓
This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

Remote Online

Delivered Online to your location

Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training Courses

Central London

5 St John’s Lane, Clerkenwell, EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training Centre

Central Manchester

Piccadilly House, 49 Piccadilly, M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training Centre

Central Glasgow

Centrum Business Centre, 38 Queen Street, G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training Centre

Onsite

Onsite at your Offices/Premises

If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training
Related Courses

Below are related bespoke courses for alternative tailored training options.

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Client Reviews

''Very helpful and patient instructor. Good speed. I probably could have done with another days training!''
Christabel Stokes, Current Science Group, Dreamweaver - 1 Day Introduction
''I was very pleased with the course from start to finish, the course was very informative and the instructor was especially helpful. I would recommend this course to anyone.''
Steve Thomas, Robinsons Equestrian, Dreamweaver for Responsive Emails
''The trainer was very friendly and knowledgeable about the course subject, I feel that my knowledge of creating HTML Emails using Dreamweaver is a lot more proficient now.''
Jade Kingston, RRG Group, Dreamweaver for HTML Emails Introduction
''The overall training experience was excellent. A small group enabled the attention to be given to all of the candidates in a direct and effective way. The tutor was very good at teaching us and helping us to understand all of the content. I certainly would not hesitate in using XChange Training again.''
Matthew Clarke, Edenred, Dreamweaver ACA - 5 Day Masterclass
''Great course which I enjoyed and also like the teaching methodology which was very participatory. The trainer was patient and welcomed as many questions from us as were needed! ''
Ellen Kandororo-Dingani , Royal Commonwealth Society, Dreamweaver - 2 Day Introduction
'' I was 100% happy with this course - facilities were great, the pace very good, the trainer excellent. Thank you very much for a very enjoyable and informative day.''
Louise Young, Map of Medicine, Dreamweaver - 1 Day Introduction
''The course was excellent and the pace was kept to the right speed.''
Kate Durrant, IAPA, Dreamweaver - One Day Introduction
''Very informative in a relaxed atmosphere. Learned a lot in a short period of time. ''
Rebecca Allred, Travel Counsellors, Dreamweaver - 1 Day Introduction
''Informative, personalized and excellent tuition provided. ''
Miles Walker, Travel Counsellors, Dreamweaver - 1 Day Introduction
''Always very happy with the excellent training XChange provides and I'll certainly be coming back for more! Thanks ''
Polly Cummings, DC Quants, Dreamweaver HTML Emails - 2 Day Course

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.