Bespoke HTML Email Marketing - 1 Day Introduction Training Course

Bespoke HTML Email Marketing 1 Day Introduction Overview

Delivering mailshots to promote products and services has become standard business practice over recent years. However, designing professional looking HTML mailshots presents a significant challenge particularly with design. We have no control over which email client program a recipient uses. Recipients may also use hand held devices to interact with their email. For a web designer, CSS is now the standard method of formatting and laying out a web page. Unfortunately email client programs tend ignore CSS leaving the recipient looking at a broken design that looks nothing like the original intent. This course is designed to meet that challenge and look at how we can design and format an HTML mailshot and confidently predict how it will look on most email client programs.

This hands-on course is designed for new users who wish to design HTML mailshots. No previous experience of HTML is required. However, those attending should be familiar with their operating system and their email client program.

Course Target Audience and delegate prerequisites

This course is intended for those who are new to creating HTML emails and who want to develop skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

 

Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £495
• 2 delegates: £595
• 3 delegates: £645
• 4 delegates: £695
• 5 delegates: £745
• 6 delegates: £795
• 7 delegates: £845
• 8 delegates: £895

Bespoke HTML Email Marketing 1 Day Introduction Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

Introducing HTML

• Planning your HTML mailshots
• A brief overview of HTML
• Working with structural and presentational markup
• Introducing tags, attributes and values
• Browser, e-mail client and handheld devices issues

Designing your mailshot with tables

• Laying out the mailshot
• Creating a ‘wrapper’ table
• Dividing your table into different areas of interest – header, content, footer
• Meeting the Table tags, attributes and values
• Working with the TD tag
• Sizing and aligning tables
• Using comment tags

Adding content

• Inserting text
• Copying and pasting text
• Using Horizontal Rules
• Including Escape characters

Images

• The different image formats
• Positioning images
• Linking your images and why this is important
• Adding alternate text

Colour

• Understanding colour for the web
• Working with hexadecimal
• Meeting web safe colours
• Applying colour to text, tables and cells

Formatting

• Using the FONT tag
• Introducing CSS
• How to format with CSS using inline styling

Hyperlinks

• Understanding links
• Using the TITLE attribute
• Looking at Unsubscribing and linking to Terms & Conditions and Privacy Policy
• Adding links to images

Delivering your email

• The email client programs differ considerably on how and where custom email templates are stored therefore it will only be possible to discuss MS Outlook.
• For other clients you will need to refer to your IT Department or visit the web site of your preferred email client.
• You should also be aware that your company or organisation may have specific protocols in place governing the storing and delivering of HTML emails and any discussion on this falls outside the scope this course.

Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £495
• 2 delegates: £595
• 3 delegates: £645
• 4 delegates: £695
• 5 delegates: £745
• 6 delegates: £795
• 7 delegates: £845
• 8 delegates: £895

What's Included

The following are provided for your best experience on this bespoke course:

• Tailored course content arranged around your requirements
• Flexible dates to suit your desired timeframe
• Course location either at our training centres or onsite at your premises.
• All computers for your use with choice of Windows or Mac systems (not onsite)
• Quality reference manual for post course reference to take away with you
• 6 months post course support to assist you where needed
• Official Authorised Certificate for your successful completion of the course
• Lunch To give you the most flexible options for lunch we provide lunch vouchers which can be redeemed locally at a number of popular eateries including Pret A Manger, EAT, Starbucks, Tesco, Sainsburys, Boots and Gregs (not onsite)
• Refreshments to keep you on top form are available for you throughout the course with a full range of teas, coffees and biscuits (not onsite)

Normal daily course times run between 10am and 5pm however we can offer flexibility for this bespoke course should your time requirements vary.

HTML/CSS Web Expert Instructor

Our trainers are HTML Specialists with years of experience teaching HTML. Get the web skills you need with our HTML professionals.

Quality training manual

Included with our HTML courses is the HTML & CSS Visual Quickstart Guide provided for free to use as a post course reference resource. This is a full 300+ page manual to supplement the content covered during the course.

6 months support

Included with your course booking for all delegates on this course is 6 months free support so if you run into problems or need assistance relating to anything covered during your course we would be happy to assist you during this time.

Official Course Certificate

After your class with XChange Training you will receive our official Certificate as a record of your successful completion of the course.

Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £495
• 2 delegates: £595
• 3 delegates: £645
• 4 delegates: £695
• 5 delegates: £745
• 6 delegates: £795
• 7 delegates: £845
• 8 delegates: £895

Training Location Options

This course is offered for your convenience either at one of our bespoke training centres in London, Manchester and Glasgow or onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

The location details of our bespoke training centres are shown below:

LONDON
5 St John’s Lane
Clerkenwell
London
EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.

MANCHESTER
Piccadilly House
49 Piccadilly
Manchester
M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).

GLASGOW
Centrum Business Centre
38 Queen Street
Glasgow
G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.

Courses are run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks.

Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £495
• 2 delegates: £595
• 3 delegates: £645
• 4 delegates: £695
• 5 delegates: £745
• 6 delegates: £795
• 7 delegates: £845
• 8 delegates: £895

Bespoke Course Enquiry

If you are considering this HTML Course but would like further information simply send us your query quickly & easily with the form below. Whether you would like to check date availability, pricing, course suitability or just need further information about a course send us your query and we will get you a swift reply, usually within 2 business hours!

If you would prefer to check course details by phone please call us on 0345 363 1130.

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Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £495
• 2 delegates: £595
• 3 delegates: £645
• 4 delegates: £695
• 5 delegates: £745
• 6 delegates: £795
• 7 delegates: £845
• 8 delegates: £895

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Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £495
• 2 delegates: £595
• 3 delegates: £645
• 4 delegates: £695
• 5 delegates: £745
• 6 delegates: £795
• 7 delegates: £845
• 8 delegates: £895

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Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £495
• 2 delegates: £595
• 3 delegates: £645
• 4 delegates: £695
• 5 delegates: £745
• 6 delegates: £795
• 7 delegates: £845
• 8 delegates: £895

Testimonials

Very happy with the training and will be taking away a lot of HTML knowledge

Linda Diep, Optimus Education, HTML & CSS for Emails - 2 Day Intermediate Training

A great overview to a new subject - I will definitely be able to use the skills gained in the workplace.

Clare MacMichael, Helena Partnerships, HTML - 1 Day Introduction

Excellent instructor, very knowledgeable and easy to talk to. Also, was very good at tailoring the course to suit the speed/competency of the pupils. I enjoyed the course immensely.

Nik Dyer, MWH Global, HTML & CSS - Two Day Introduction

Thank you for a superb training course, excellent content, excellent tutor and very clear.

Tami Penswick, Yahoo, HTML5 & CSS3 - 2 Day Introduction

Very good hands-on experience. Instructor was very enthusiastic and obviously knew his stuff.

Helen Swailes, JT International S.A., HTML & CSS - 2 Day Introduction

I found this course very much helped me to reach that next level and totally filled in all the gaps of my HTML and CSS knowledge. The trainer was fantastic and I am now starting to look for more courses to do with XChange.

Garrit Glasby, Australian High Commission, HTML & CSS - 2 Day Introduction

The course was helpful and informative but not overly taxing and complicated. I came with some understanding of HTML 'jargon' but felt it was pitched at the right level and at comfortable pace. The instructor was friendly and approachable. Overall very well done and a nice atmosphere.

Florence Clark, Voodoo Research, HTML - 1 Day Introduction

Thoroughly enjoyable course. I have learned a great deal over the two days, putting a lot of things into perspective.

Jill Williamson, East of England Development Agency, HTML & CSS - 2 Day Introduction

The trainer was very informative and helpful, and approach the course in a relaxed manner at a good pace. Many thanks

Sarah Hatherall-Good, Woolmer Hill School, HTML & CSS Introduction - 2 Days

Thought course and instructor were excellent. Very approachable and enthusiastic. Good pace of learning. Would recommend.

John Woodward, University of Liverpool, HTML5 & CSS3 - 2 Day Introduction

Bespoke Training Prices

The regular course pricing is indicated below for a range of delegate numbers. Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.

• 1 delegate: £495
• 2 delegates: £595
• 3 delegates: £645
• 4 delegates: £695
• 5 delegates: £745
• 6 delegates: £795
• 7 delegates: £845
• 8 delegates: £895