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Bespoke HTML Email Marketing 1 Day Introduction

Key Course Details:

Level:

Introduction

Location:

UK Centres, Online, Onsite

Class, Online, Onsite

Duration:

1 Day (10am-5pm)

Price:

From £595 + VAT

Dates:

Dates to suit you

Supercharge your emails as our bespoke introduction will give you the tips and techniques for producing eye-catching HTML mailshots that will deliver a consistent result across the board. Compose and test the email content that will get your message noticed.

This course can be based around our base outline or part/fully customised according to your level & requirements. Our bespoke HTML training is offered either Online, Onsite at your offices or at one of the XChange centres in London, Manchester and Glasgow.

Overview Full Outline Location Options Related Courses Client Reviews

Bespoke HTML Email Marketing 1 Day Introduction

Course Details

Delivering mailshots to promote products and services has become standard business practice over recent years. However, designing professional looking HTML mailshots presents a significant challenge particularly with design. We have no control over which email client program a recipient uses. Recipients may also use hand held devices to interact with their email. For a web designer, CSS is now the standard method of formatting and laying out a web page. Unfortunately email client programs tend ignore CSS leaving the recipient looking at a broken design that looks nothing like the original intent. This course is designed to meet that challenge and look at how we can design and format an HTML mailshot and confidently predict how it will look on most email client programs.

This hands-on course is designed for new users who wish to design HTML mailshots. No previous experience of HTML is required. However, those attending should be familiar with their operating system and their email client program.

Course Target Audience and delegate prerequisites:

This course is intended for those who are new to creating HTML emails and who want to develop skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Introducing HTML
- Planning your HTML mailshots
- A brief overview of HTML
- Working with structural and presentational markup
- Introducing tags, attributes and values
- Browser, e-mail client and handheld devices issues
Designing your mailshot with tables
- Laying out the mailshot
- Creating a ‘wrapper’ table
- Dividing your table into different areas of interest – header, content, footer
- Meeting the Table tags, attributes and values
- Working with the TD tag
- Sizing and aligning tables
- Using comment tags
Adding content
- Inserting text
- Copying and pasting text
- Using Horizontal Rules
- Including Escape characters
Images
- The different image formats
- Positioning images
- Linking your images and why this is important
- Adding alternate text
Colour
- Understanding colour for the web
- Working with hexadecimal
- Meeting web safe colours
- Applying colour to text, tables and cells
Formatting
- Using the FONT tag
- Introducing CSS
- How to format with CSS using inline styling
Hyperlinks
- Understanding links
- Using the TITLE attribute
- Looking at Unsubscribing and linking to Terms & Conditions and Privacy Policy
- Adding links to images
Delivering your email
- The email client programs differ considerably on how and where custom email templates are stored therefore it will only be possible to discuss MS Outlook.
- For other clients you will need to refer to your IT Department or visit the web site of your preferred email client.
- You should also be aware that your company or organisation may have specific protocols in place governing the storing and delivering of HTML emails and any discussion on this falls outside the scope this course.
Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓
This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

Remote Online

Delivered Online to your location

Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training Courses

Central London

5 St John’s Lane, Clerkenwell, EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training Centre

Central Manchester

Piccadilly House, 49 Piccadilly, M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training Centre

Central Glasgow

Centrum Business Centre, 38 Queen Street, G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training Centre

Onsite

Onsite at your Offices/Premises

If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training
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Client Reviews

''Very professional training service. Instructor was very knowledgeable and open to questions. Methodical training structure and easy to follow. Will recommend to my colleagues. Thanks!''
Alex Birkett, NUS Services, HTML & CSS - 2 Day Introduction
''Thank you for a superb training course, excellent content, excellent tutor and very clear. ''
Tami Penswick, Yahoo, HTML5 & CSS3 - 2 Day Introduction
''Great training course, extremely happy with the content covered and learnt. Now have a clear understanding on the basics of HTML and CSS, would definitely use XChange Training again.''
Alex Ottley, TM Lewin, HTML & CSS - 1 Day Bespoke
''The instructor was very knowledgeable and patient and went at just the right learning speed for my level. One to one tutorial has been very beneficial for my learning of HTML and CSS and a great introduction.''
Dawn Irons, Imago Group plc, HTML and CSS - 2 Day Introduction
''Great pace, level of entry and range of ad hoc knowledge made learning incredibly easy and enjoyable. Actually left feeling like I could be a Web Designer.''
Bret Painter, UK Metro, HTML5 & CSS3 - 3 Day Introduction
''Knowledgeable trainer, great style pace and inclusion of all delegates. One of the best trainers I have seen in my 'many' years......thank you''
Perry Hailey, Gatwick Airport, HTML & CSS - 2 Day Introduction
''The course was helpful and informative but not overly taxing and complicated. I came with some understanding of HTML 'jargon' but felt it was pitched at the right level and at comfortable pace. The instructor was friendly and approachable. Overall very well done and a nice atmosphere.''
Florence Clark, Voodoo Research, HTML - 1 Day Introduction
''The course was very well planned and easy to understand and follow. I feel I have a good knowledge on how to to use HTML and CSS in my role.''
Melissa Epsley, ITC, HTML & CSS - 2 Day Introduction
''Very good hands-on experience. Instructor was very enthusiastic and obviously knew his stuff.''
Helen Swailes, JT International S.A., HTML & CSS - 2 Day Introduction
''I was first sceptical of this course, with regards to the knowledge I would gain in such a short time, but having taken this course, I could not have been happier. The tutor was fantastic, very knowledgable and helpful. I would not only recommend XChange training but would consider doing further courses myself. ''
Gary Carney, none, HTML & CSS - 2 Day Introduction

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.