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Bespoke HTML Email Marketing 1 Day Introduction
Key Course Details:
Level:
Introduction
Duration:
1 Day (10am-5pm)
Price:
From £495 + VAT
Dates:
Dates to suit you
Supercharge your emails as our bespoke introduction will give you the tips and techniques for producing eye-catching HTML mailshots that will deliver a consistent result across the board. Compose and test the email content that will get your message noticed.
This course can be based around our base outline or part/fully customised according to your level & requirements. Our bespoke HTML training is offered either Online, Onsite at your offices or at one of the XChange centres in London, Manchester and Glasgow.
Supercharge your emails as our bespoke introduction will give you the tips and techniques for producing eye-catching HTML mailshots that will deliver a consistent result across the board. Compose and test the email content that will get your message noticed.
This course can be based around our base outline or part/fully customised according to your level & requirements. Our bespoke HTML training is offered either Online, Onsite at your offices or at one of the XChange centres in London, Manchester and Glasgow.
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Bespoke HTML Email Marketing 1 Day Introduction
Course Details
Delivering mailshots to promote products and services has become standard business practice over recent years. However, designing professional looking HTML mailshots presents a significant challenge particularly with design. We have no control over which email client program a recipient uses. Recipients may also use hand held devices to interact with their email. For a web designer, CSS is now the standard method of formatting and laying out a web page. Unfortunately email client programs tend ignore CSS leaving the recipient looking at a broken design that looks nothing like the original intent. This course is designed to meet that challenge and look at how we can design and format an HTML mailshot and confidently predict how it will look on most email client programs.
This hands-on course is designed for new users who wish to design HTML mailshots. No previous experience of HTML is required. However, those attending should be familiar with their operating system and their email client program.
Course Target Audience and delegate prerequisites:
This course is intended for those who are new to creating HTML emails and who want to develop skills to create attractive, effective email-marketing campaigns.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Introducing HTML- Planning your HTML mailshots
- A brief overview of HTML
- Working with structural and presentational markup
- Introducing tags, attributes and values
- Browser, e-mail client and handheld devices issues
- Laying out the mailshot
- Creating a ‘wrapper’ table
- Dividing your table into different areas of interest – header, content, footer
- Meeting the Table tags, attributes and values
- Working with the TD tag
- Sizing and aligning tables
- Using comment tags
- Inserting text
- Copying and pasting text
- Using Horizontal Rules
- Including Escape characters
- The different image formats
- Positioning images
- Linking your images and why this is important
- Adding alternate text
Colour- Understanding colour for the web
- Working with hexadecimal
- Meeting web safe colours
- Applying colour to text, tables and cells
- Using the FONT tag
- Introducing CSS
- How to format with CSS using inline styling
- Understanding links
- Using the TITLE attribute
- Looking at Unsubscribing and linking to Terms & Conditions and Privacy Policy
- Adding links to images
- The email client programs differ considerably on how and where custom email templates are stored therefore it will only be possible to discuss MS Outlook.
- For other clients you will need to refer to your IT Department or visit the web site of your preferred email client.
- You should also be aware that your company or organisation may have specific protocols in place governing the storing and delivering of HTML emails and any discussion on this falls outside the scope this course.
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Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.
Remote Online
Delivered Online to your location
Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
Click to view Full details of our
Remote Online Training CoursesCentral London
5 St John’s Lane, Clerkenwell, EC1M 4BH
St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
Click to view Full details of our
London Training CentreCentral Manchester
Piccadilly House, 49 Piccadilly, M1 2AP
Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
Click to view Full details of our
Manchester Training CentreCentral Glasgow
Centrum Business Centre, 38 Queen Street, G1 3DX
The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
Click to view Full details of our
Glasgow Training CentreOnsite
Onsite at your Offices/Premises
If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
Click to view Full details of
Onsite Training -
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Client Reviews
''Great pace, level of entry and range of ad hoc knowledge made learning incredibly easy and enjoyable. Actually left feeling like I could be a Web Designer.''
Bret Painter, UK Metro, HTML5 & CSS3 - 3 Day Introduction
''The tutor was excellent! He was very friendly and his instruction has surpassed my expectations. I am extremely impressed by how much I have learned and I would definitely recommend this course to my friends and colleagues. The course was worth every penny. Thank you so much!''
Jonathan Cain, HTML/HTML5 & CSS/CSS3 Masterclass
''Knowledgeable trainer, great style pace and inclusion of all delegates. One of the best trainers I have seen in my 'many' years......thank you''
Perry Hailey, Gatwick Airport, HTML & CSS - 2 Day Introduction
''Excellent instructor, very knowledgeable and easy to talk to. Also, was very good at tailoring the course to suit the speed/competency of the pupils. I enjoyed the course immensely.''
Nik Dyer, MWH Global, HTML & CSS - Two Day Introduction
''I was first sceptical of this course, with regards to the knowledge I would gain in such a short time, but having taken this course, I could not have been happier. The tutor was fantastic, very knowledgable and helpful. I would not only recommend XChange training but would consider doing further courses myself. ''
Gary Carney, none, HTML & CSS - 2 Day Introduction
''Very happy with the training and will be taking away a lot of HTML knowledge''
Linda Diep, Optimus Education, HTML & CSS for Emails - 2 Day Intermediate Training
''Great training course, extremely happy with the content covered and learnt. Now have a clear understanding on the basics of HTML and CSS, would definitely use XChange Training again.''
Alex Ottley, TM Lewin, HTML & CSS - 1 Day Bespoke
''The course gave a great overview of HTML and CSS - a brilliant basis to continue onwards from. ''
Corin Rogerson, Tesco, HTML & CSS - 2 Day Introduction
''Very enjoyable and informative. The fact that full and unrestricted access to learning materials and assets (i.e. presentations and demonstration files) was given throughout the course was a welcome change from other providers.''
David Swingler, Fingo, HTML & CSS - 2 Day Introduction
''The instructor was very knowledgeable and patient and went at just the right learning speed for my level. One to one tutorial has been very beneficial for my learning of HTML and CSS and a great introduction.''
Dawn Irons, Imago Group plc, HTML and CSS - 2 Day Introduction
Frequently Asked Questions:
What dates are available for this course?
As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).
Can the content be tailored to my requirements?
Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.
Can this course be delivered live online?
Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.
What is the cost to deliver the course onsite?
We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.
Can the course include my work samples?
It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.
Bespoke Training Prices:
1 Delegate: £495
2 Delegates: £595
3 Delegates: £645
4 Delegates: £695
5 Delegates: £745
6 Delegates: £795
7 Delegates: £845
8 Delegates: £895
Additional costs may apply for onsite training and specialist requirements. Prices exclude vat.
Over 15 years of providing certified HTML training courses UK wide
5/5 Stars
Alan is very patient and encouraging, as a crash course in HTML is hard to grasp, he does his best to support every step of the way. Friendly and professional.
22/06/2021
4/5 Stars
The course was great and Kevin was very knowledgeable, however it was slightly fast paced for me on the second day as I am still struggling with certain elements such as tables. Also it was disappointing that I was not given details of the software I would need installing prior to the course commencing, however the team were very helpful on the phone when trying to sort this out. I would advise for future delegates, that you state exactly what software is needed at least two weeks before the course. It would also be good to have a guide to follow for reference in addition to the 6 months support.
09/02/2021
5/5 Stars
Alan was really knowledgeable and genuine. The course ran well, with a well thought out plan. Starting with the very basics, and building on the knowledge as we progressed through. I liked that once we understood a concept, we could copy code to "fill it in" to then concentrate on new knowledge. Thanks Alan!
09/02/2021
5/5 Stars
Really good training session...alan was very knowledgeable and helpful and I learnt a great deal..highly recommended
10/12/2020
4/5 Stars
Due to the current situation with Coronavirus, I appreciate this course was unable to be done in person. With saying that, the course was held well over Zoom and my understanding at the end of the day was very satisfactory. The only comment I would like to make is that, this was originally intended to be a two-day course in person and I feel that applying all the content into one day (as well as being online) was quite intense. To summarise, it was a good course, I have learnt many new techniques and I am pleased with the developments I can take forward in my career. Thank you.
05/05/2020
5/5 Stars
Very pleased with my course and how it flowed given our current circumstances and being offered a bespoke one to one was absolutely appreciated. Could not fault the tutor, went at the right pace and easy to communicate with.
22/04/2020
5/5 Stars
It was great except the WIFI had some issues, from the receptionist to the lady who greeted me upstairs near the meeting room, to the instructor, it was all good. Thank you.
25/02/2020
5/5 Stars
Excellent course. Simon is very knowledgeable & answered all questions i had. Would definitely book another of his courses in future.
07/02/2020
5/5 Stars
A great one on one course with Alan. Taken at my pace and explained everything fully. Thanks Alan!
16/12/2019
5/5 Stars
Really useful course and very informative. Would recommend to others.
10/12/2019
4/5 Stars
Course instructor Kevin was very knowledgeable in the content provided. Lots of topics were covered and explained in depth.
10/12/2019
5/5 Stars
Excellent training course and instructor. Probably the best training I've attended.
29/11/2019
5/5 Stars
Really enjoyed this course. Alan delivered it at the perfect pace and answered all questions. Thank you!
29/11/2019
5/5 Stars
Alan was great - was able to deal with a group where people had different levels of ability. I enjoyed the course.
29/11/2019
5/5 Stars
very well informative and well planned day.
21/10/2019
4/5 Stars
Alan was great at explaining the basics of HTML when building an email. The training regarding responsive and adaptive design was very good and his knowledge regarding code is excellent. Thanks Alan!
21/10/2019
5/5 Stars
Excellent tutor and very good course. Highly recommend.
15/10/2019
5/5 Stars
I was a complete novice to using HTML and CSS but I have found the training to be really good. The trainer was patient and explained items really well and at a good pace I have a good understanding of this now.Thank You.
15/10/2019
5/5 Stars
Excellent course. Will was a fantastic teacher and made learning HTML and CSS an enjoyable and engaging experience.
02/10/2019
5/5 Stars
great two days
01/10/2019
5/5 Stars
Trainer was excellent. I travelled from Ireland for the course and it was well worth it. One of the best courses and trainers I have experienced.
09/09/2019
5/5 Stars
Very well broken down and explained.
09/09/2019
5/5 Stars
A lot to take in and I will likely forget it all very soon but I now have a good understanding and will have the right tools to then go and look and find what I need.
28/08/2019
5/5 Stars
Very thorough explanation of the basics of HTML. Lots of opporunities to ask questions as we went along.
28/08/2019
4/5 Stars
The equipment was very good and Alan's understanding of the subject and delivery was exemplary - the only downside was the temperature in the room which seemed to only have two settings, roasting or icy...
22/08/2019
4/5 Stars
Great knowledge and training ability from Alan. Really friendly and explains things well. However i felt the course was slightly rushed and could be improved by thorough walk-throughs and definition meanings of the coding language to help understand further. I appreciate there is alot to get through within the time constraints.
22/08/2019
5/5 Stars
It was a great experience
08/08/2019
4/5 Stars
Thoroughly enjoyed the training course, Kevin was great and very knowledgeable. I would have liked a little more on Dreamweaver/ Outlook specific as that is what my company uses but as there was 6 of us in the class, it was great to go through the code and basics of building an email. Would recommend and come back for another course.
08/08/2019
5/5 Stars
Really interesting course, nice flow between the practical and the listening.
12/07/2019
5/5 Stars
The course and instructor was brilliant, I feel I can build in my own time on what I have learnt over the last couple of days as I have a fantastic starting knowledge now thanks to Alan
12/07/2019
5/5 Stars
Alan was really informative, and was a great help whenever anyone was struggling.
12/07/2019
5/5 Stars
Excellent training and trainer, the course exceeded my expectations
12/07/2019
5/5 Stars
Loved it, simple code which when you understand it make you feel really clever. Thank you!
12/07/2019
5/5 Stars
Excellent training and very beneficial going forward. Surprised to have learnt so much within 2 days.
12/07/2019
5/5 Stars
Alan is an excellent trainer. He's very knowledgeable and very patient, helping out if mistakes are made.
27/06/2019
5/5 Stars
funa nd informative !
25/06/2019
5/5 Stars
Kevin was great and the course was informative
19/06/2019
5/5 Stars
Very informative, and covered all the bases I was hoping to cover.
24/05/2019
5/5 Stars
Alan was a great instructor. Very patient and methodical in his approach. I feel I learned a lot in the 2 day session.
22/05/2019
5/5 Stars
Very helpful training and great resources to look back on when doing in future.
02/05/2019
4/5 Stars
Good course - Kevin challenged us and we gained a lot of knowledge in a very quick period of time. Course was well paced and informative.
02/04/2019
5/5 Stars
Great course, really helpful tutor. Was quite fast but fit in a lot of knowledge into the session.
02/04/2019
5/5 Stars
Great, really learned a lot, and was very thorough
02/04/2019
5/5 Stars
Thanks. The training was delivered in a user friendly way.
05/03/2019
5/5 Stars
I really enjoyed my Dreamweaver course, there was a lot to get through but Alan made it highly enjoyable. He's very knowledgable on the program and went through everything at a pace that was suitable for everyone.
05/03/2019
Whats Included:
Tailored course content 
Online, Onsite or Classroom 
Choice of dates to suit you 
Certified hands-on training 
Multiple delegate discount 
Authorised Course Certificate 
6 months post course support