Bespoke HTML Email Marketing 1 Day Introduction
Key Course Details:
Level:
Introduction
Duration:
1 Day (10am-5pm)
Price:
From £595 + VAT
Dates:
Dates to suit you
Supercharge your emails as our bespoke introduction will give you the tips and techniques for producing eye-catching HTML mailshots that will deliver a consistent result across the board. Compose and test the email content that will get your message noticed.
This course can be based around our base outline or part/fully customised according to your level & requirements. Our bespoke HTML training is offered either Online, Onsite at your offices or at one of the XChange centres in London, Manchester and Glasgow.
Supercharge your emails as our bespoke introduction will give you the tips and techniques for producing eye-catching HTML mailshots that will deliver a consistent result across the board. Compose and test the email content that will get your message noticed.
This course can be based around our base outline or part/fully customised according to your level & requirements. Our bespoke HTML training is offered either Online, Onsite at your offices or at one of the XChange centres in London, Manchester and Glasgow.
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Bespoke HTML Email Marketing 1 Day Introduction
Course Details
Delivering mailshots to promote products and services has become standard business practice over recent years. However, designing professional looking HTML mailshots presents a significant challenge particularly with design. We have no control over which email client program a recipient uses. Recipients may also use hand held devices to interact with their email. For a web designer, CSS is now the standard method of formatting and laying out a web page. Unfortunately email client programs tend ignore CSS leaving the recipient looking at a broken design that looks nothing like the original intent. This course is designed to meet that challenge and look at how we can design and format an HTML mailshot and confidently predict how it will look on most email client programs.
This hands-on course is designed for new users who wish to design HTML mailshots. No previous experience of HTML is required. However, those attending should be familiar with their operating system and their email client program.
Course Target Audience and delegate prerequisites:
This course is intended for those who are new to creating HTML emails and who want to develop skills to create attractive, effective email-marketing campaigns.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media. -
Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Introducing HTML- Planning your HTML mailshots
- A brief overview of HTML
- Working with structural and presentational markup
- Introducing tags, attributes and values
- Browser, e-mail client and handheld devices issues
- Laying out the mailshot
- Creating a ‘wrapper’ table
- Dividing your table into different areas of interest – header, content, footer
- Meeting the Table tags, attributes and values
- Working with the TD tag
- Sizing and aligning tables
- Using comment tags
- Inserting text
- Copying and pasting text
- Using Horizontal Rules
- Including Escape characters
- The different image formats
- Positioning images
- Linking your images and why this is important
- Adding alternate text
Colour- Understanding colour for the web
- Working with hexadecimal
- Meeting web safe colours
- Applying colour to text, tables and cells
- Using the FONT tag
- Introducing CSS
- How to format with CSS using inline styling
- Understanding links
- Using the TITLE attribute
- Looking at Unsubscribing and linking to Terms & Conditions and Privacy Policy
- Adding links to images
- The email client programs differ considerably on how and where custom email templates are stored therefore it will only be possible to discuss MS Outlook.
- For other clients you will need to refer to your IT Department or visit the web site of your preferred email client.
- You should also be aware that your company or organisation may have specific protocols in place governing the storing and delivering of HTML emails and any discussion on this falls outside the scope this course.
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Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.
Remote Online
Delivered Online to your location
Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training CoursesCentral London
5 St John’s Lane, Clerkenwell, EC1M 4BH
St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training CentreCentral Manchester
Piccadilly House, 49 Piccadilly, M1 2AP
Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training CentreCentral Glasgow
Centrum Business Centre, 38 Queen Street, G1 3DX
The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training CentreOnsite
Onsite at your Offices/Premises
If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training -
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Client Reviews
''I was first sceptical of this course, with regards to the knowledge I would gain in such a short time, but having taken this course, I could not have been happier. The tutor was fantastic, very knowledgable and helpful. I would not only recommend XChange training but would consider doing further courses myself. ''
Gary Carney, none, HTML & CSS - 2 Day Introduction
''Very happy with the training and will be taking away a lot of HTML knowledge''
Linda Diep, Optimus Education, HTML & CSS for Emails - 2 Day Intermediate Training
''Very well structured and clearly explained. Good facilities, resources and class size. Met all expectations and realised objectives. Would definitely consider XChange Training for future requirements. ''
Aoife Breen, UCLU, HTML & CSS - 2 Day Introduction
''Great course - excellent tuition, really well-paced and loads of practical hands-on exercises. I have learned huge amounts in 2 days and now feel I could tackle an HTML website with confidence. Thanks!!''
Simon Gent, Gent Beecham, HTML & CSS - 2 Day Introduction
''Engaging and passionate trainer. Approachable, professional and taught me a lot in one day- will recommend XChange Training for future training to other colleagues. ''
Mia Jones, NSPCC, HTML - 1 Day Introduction
''Really enjoyed the course, it was very helpful - thank you!''
Linda Smith, BSKYB, HTML - 1 Day Introduction
''Thought course and instructor were excellent. Very approachable and enthusiastic. Good pace of learning. Would recommend. ''
John Woodward, University of Liverpool, HTML5 & CSS3 - 2 Day Introduction
''Very enjoyable and informative. The fact that full and unrestricted access to learning materials and assets (i.e. presentations and demonstration files) was given throughout the course was a welcome change from other providers.''
David Swingler, Fingo, HTML & CSS - 2 Day Introduction
''Very good course, covered all the basics very thoroughly and took time to answer any questions I had.''
Rachel Varnam, Airwave, HTML & CSS Introduction - 2 Days
''Great pace, level of entry and range of ad hoc knowledge made learning incredibly easy and enjoyable. Actually left feeling like I could be a Web Designer.''
Bret Painter, UK Metro, HTML5 & CSS3 - 3 Day Introduction
Frequently Asked Questions:
What dates are available for this course?
As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).
Can the content be tailored to my requirements?
Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.
Can this course be delivered live online?
Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.
What is the cost to deliver the course onsite?
We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.
Can the course include my work samples?
It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.