0345 363 1130
info@xchangetraining.co.uk
Creating Responsive HTML Emails Introduction - London
Key Course Details:
Level:
Introduction
Duration:
2
Days - 10am to 5pm
Price:
£425 + vat
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
-
Responsive HTML Emails 2 Days
Course Details
This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.
We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.
Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.
Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.
Course Target Audience and delegate prerequisites:
This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.
-
Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
- Understanding links
- Creating links
- Creating email links
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
-
Location Details
This course is provided at the XChange Training London training centre based at:
5 St John’s Lane
Clerkenwell
London
EC1M 4BHSt John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our London Training Venue and Course options
↑ Click the map to view a larger version ↑
-
Coding Responsive HTML Emails 2 Days - Upcoming London Course Dates
26 Jul - 27 Jul £425 + vat 01 Sep - 02 Sep £425 + vat 20 Oct - 21 Oct £425 + vat 24 Nov - 25 Nov £425 + vat -
Client Reviews
"Thank you very much for a really good course yesterday. I have been a Photoshop user for several years but this is the first time I have understood how the program works which is exactly what I wanted to achieve, as well as learn good practice and new techniques."
Robert Green, Larato, Photoshop 1 Day Introduction
"Very relaxed atmosphere & friendly atmosphere. Trainer very informative, knowledgable and willing to help with any questions or difficulties. Offices in a good central location. An enjoyable and informative course."
Kerry Duguid, Plant Integrity Mgmt., Illustrator - Two Day Introduction
"Very helpful course with all the basics covered. I feel confident that I can complete and build and produce quality courses relatively pain free!"
Sian Murphy, Riverside Housing, Storyline - 2 Day Introduction
"I have never used Adobe InDesign before and the course and instructor explained everything, pausing and helping if anyone needed. Nothing was a problem to him!"
Molly Henderson, HSS Hire, InDesign Introduction - 2 Days
"Small group allowed for conversation around relevant topics. Thanks"
Leon Malletton, University of Sheffield, Premiere Pro - 2 Day Introduction
"Absolutely brilliant. Showed us exactly what we needed to know in a relevant environment to our jobs."
Jane Easterman, Redactive Media Group, PitStop Pro - 1 Day Introduction
"Thoroughly enjoyed the training and picked up very useful tips on using QuarkXpress."
Vivien Brown, Frank Cass, QuarkXPress - 2 Day Introduction
"A good introduction to the wider functions of Premiere Pro delivered at a speed that was good for me. "
Andrew Fowler, Groundwork, Premiere Pro - 1 Day Introduction
"Very informative and up to date instructions. First class facilities and throughly recommended."
Terry Hyde, Canada Life, QuarkXPress - 2 Day Introduction
"The instructor was very knowledgeable in the software and was very helpful in answering any questions or solving issues. I have learnt a lot in two days and it will definitely help my job in practice."
Peggie Liu, AJ Bell, Adobe Premiere Pro - 2 Day Introduction
£425 + vat
Next Dates:
26 Jul - 27 Jul
01 Sep - 02 Sep
20 Oct - 21 Oct
24 Nov - 25 Nov
Over 15 years of providing certified Internet Marketing training courses UK wide
5/5 Stars
Great session. Simon was very knowledgeable and made what could be a confusing system (Google Analytics) very easy to understand.
31/03/2021
5/5 Stars
Relaxed environment, easy to learn in.
04/12/2019
5/5 Stars
Overall the course was extremely informative and relaxed. Simon was really helpful in getting to the bottom of some pretty difficult queries and helped us find the solutions needed.
04/12/2019
5/5 Stars
Simon took us through the software, so I can now navigate Mailchimp and found the answers for our questions where possible.
04/12/2019
5/5 Stars
The course was very casual, but that made learning easier and a lot less intense. Couldnt recommend more!
02/10/2019
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate 
Lunch and refreshments
Frequently Asked Questions
What are the course times?
For all courses in the London Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
Adobe Design Ready in just 5 days!
Learn Adobe Design skills with our value Adobe Design Masterclass Bundle →