Creating Responsive HTML Emails Introduction - London

Responsive HTML Emails 2 Days Overview

This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.

We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

Upon successful completion of this course, you will be able to:

• Understand how CSS differs on the web and in email
• Apply inline CSS to your emails
• Standardise your email output across a variety of clients and devices
• Optimise and format images for email
• Write effective and compelling subject and body text
• Test and resolve common bugs and issues
• Avoid being blacklisted or being classed as a spammer

Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

Course Target Audience and delegate prerequisites

This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

 

Coding Responsive HTML Emails 2 Days Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

How Do HTML Emails Work?

• The ‘bigger picture’ with webmail, email and mobile clients
• Examples of responsive HTML emails and e-shots
• Building a user friendly HTML email
• Distribution of HTML emails
• Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
• What size should they be?
• Do I need a range of sizes?
• Should my emails be fluid?

Dreamweaver Overview

• Introducing Dreamweaver
• Learning the interface
• Dreamweaver workflow

HTML Code

• Understanding HTML code
• Viewing examples of HTML code
• Specific HTML email requirements
• Basic HTML exercises

CSS Code

• Understanding CSS code
• Viewing examples of CSS code
• Mobile specific CSS
• Media queries
• Basic CSS exercises

Getting Started

• The research process - understanding your readers
• The design process – effective responsive layout
• HTML email best practices
• Email marketing tips

Basic Page Creation

• Create a new basic HTML page
• Add and format text content
• Insert graphics and images
• Test and preview the page

Page Layout with Tables

• Designing a page layout with tables
• Creating table structures
• Modifying and nesting tables
• Inline styling
• Formatting text, images and data in tables

Links

• Understanding links
• Creating links
• Creating email links

Responsive Emails and Use of Media Queries

• What is a media query?
• What does it do and how does it behave?
• Do I need media queries?
• How can I implement them to render correctly?
• Are there any generic fixes for older mail clients?
• What happens if I need to make a specific width?
• How do I code a table for collapse?
• How to write CSS to control page layout

Testing

• Testing your HTML email on desktop and mobile screens
• Uploading your HTML and images

Distribution and Delivery

• Options - service providers
• Creating a mailing list
• Managing subscribers
• Scheduling and when to send
• Anti-spam techniques

What's Included

The following are provided for your best experience on this course:

• All computers for your use with choice of Windows or Mac systems
• Small class size (limited to a maximum of 4-8 attendees on all sessions)
• Quality reference manual for post course reference to take away with you
• 6 months post course support to assist you where needed
• Official Adobe Authorised Certificate for your successful completion of the course
• Lunch To give you the most flexible options for lunch we provide lunch vouchers which can be redeemed locally at a number of popular eateries including Pret A Manger, EAT, Starbucks, Tesco, Sainsburys, Boots and Greggs
• Refreshments to keep you on top form are available for you throughout the course with a full range of teas, coffees and biscuits
• Pads and pens

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

Further details on benefits included with this Internet Marketing course:

HTML/CSS Web Expert Instructor

Our trainers are HTML Specialists with years of experience teaching HTML. Get the web skills you need with our HTML professionals.

Quality training manual

Included with our HTML courses is the HTML & CSS Visual Quickstart Guide provided for free to use as a post course reference resource. This is a full 300+ page manual to supplement the content covered during the course.

6 months support

Included with your course booking for all delegates on this course is 6 months free support so if you run into problems or need assistance relating to anything covered during your course we would be happy to assist you during this time.

Official Course Certificate

After your class with XChange Training you will receive our official Certificate as a record of your successful completion of the course.

Lunch & refreshments

Delegates attending scheduled or bespoke courses at our training centres will receive lunch and plentiful refreshments including tea, coffee and hot chocolate for each day of the course.

Training Location

This course is provided at the XChange Training main London training centre based at:

5 St John’s Lane
Clerkenwell
London
EC1M 4BH

Click to View Full details of our London Training Venue and Course options

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks.

Scheduled Course Enquiry

If you are considering this Coding Responsive HTML Emails 2 Days Course but would like further information simply send us your query quickly & easily with the form below. Whether you would like to check date availability, pricing, course suitability or just need further information about a course send us your query and we will get you a swift reply, usually within 2 business hours!

If you would prefer to check course details by phone please call us on 0345 363 1130.

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Testimonials

The instructor was very friendly and knowledgeable. He was happy to answer all questions and he made sure that we were confident with his responses.

Richard Graves, Experian, Captivate - 2 Day Introduction

Excellent course which was easy to follow.

Carlo Gonzalez, Ldo Creative, Adobe DPS - 2 Day Introduction

Absolutely loved the third day, and the very hands on practical examples that we worked through. Will really help aid my retention of this useful new skillset.

Louisa Pavis, HSBC Global Services, Storyline - 3 Day Introduction Masterclass

Well paced. I would recommend the course for anyone who is starting with WordPress

Bob King, Department of Health, WordPress - 2 Day Introduction

The course gave a great overview of HTML and CSS - a brilliant basis to continue onwards from.

Corin Rogerson, Tesco, HTML & CSS - 2 Day Introduction

Very good trainer - easy going approach worked well - plus free reference guide to take away also a bonus. Would definitely recommend XChange Training

Peter Beatty, Arts Council England

A worthwhile training course. A very experienced instructor who gave useful tips and tricks in addition to the scheduled course.

Andy Hunt, Totem Agency, Maxon Cinema 4D - 2 Day Intermediate

Thoroughly enjoyable course. I have learned a great deal over the two days, putting a lot of things into perspective.

Jill Williamson, East of England Development Agency, HTML & CSS - 2 Day Introduction

I really enjoyed the course and found it very informative, the facilities were quiet which was very pleasant and the trainer was extremely knowledgeable. All in all, very good! Thank You!

Tanja Schlierkamp, Metropolitan Workshop

Course went at a good pace. The trainer was very enthusiastic about the content and able to explain the concepts well and at the right pace.

Peter Leatherland, NGI, HTML & CSS - 2 Day Introduction