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Creating Responsive HTML Emails Introduction - London

Key Course Details:

Level:

Introduction

Location:

Central London

Duration:

2
Days - 10am to 5pm

Price:

£425 + vat

Dates:

Click for Dates

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

Overview Full Outline Location Details All Upcoming Dates Client Reviews

Responsive HTML Emails 2 Days
Course Details

This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.

We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

Course Target Audience and delegate prerequisites:

This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.
View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?
- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
Dreamweaver Overview
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
HTML Code
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
CSS Code
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
Getting Started
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
Basic Page Creation
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables
- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
Links
- Understanding links
- Creating links
- Creating email links
Responsive Emails and Use of Media Queries
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
Testing
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
Distribution and Delivery
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
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Location Details

This course is provided at the XChange Training London training centre based at:

5 St John’s Lane
Clerkenwell
London
EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.

Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our London Training Venue and Course options

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Coding Responsive HTML Emails 2 Days - Upcoming London Course Dates

23 Jul - 24 Jul	£425 + vat
22 Sep - 23 Sep	£425 + vat
19 Nov - 20 Nov	£425 + vat

Client Reviews

"I really enjoyed the course. The trainer was very knowledgeable, friendly and professional. XChange Training was recommended to me by a colleague and I will certainly go back and recommend to other colleagues."
Hayley McGuffie, Wyre Council, HTML & CSS - Two Day Introduction
"Really great training, very informative trainer who knows the programme really well. All bases covered. Thanks very much!"
Lauren Hooper, ISG, Edge - 1 Day Introduction
"Very happy with the training and will be taking away a lot of HTML knowledge"
Linda Diep, Optimus Education, HTML & CSS for Emails - 2 Day Intermediate Training
"The trainer obviously had an in depth knowledge and delivered the training well. Great course."
David Barrett, University of York, JavaScript - 2 Day Introduction
"Very good content and the trainer was very enthusiastic."
Bruce James, City & Guilds, Microsoft Project - 1 Day Intermediate
"Brilliant training day, this will make my life so much easier - great pace and content. Thank you!"
Karen Rust, Netsuite, Dreamweaver CS6 for HTML Emails Introduction
"The trainer was very informative and very patient! Thanks"
Trisha White, Countrywide Assured Group plc, QuarkXPress - 2 Day Introduction
"Excellent. Course was tailored to our requirements, so didn't feel that any time was wasted."
Susanna Booth, Competition Comm., InDesign - 1 Day Introduction
"Thanks for a very pleasant and educational 2 days. I think it was especially good because it was a small class which gave very individual training."
Nigel Hopwood, Jacob Jensen Design, InDesign - 2 Day Advanced
"I was lost, and then was found. Thank you!"
Matt Yates, Tebays, Strata 3D - 2 Day Introduction