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XChange Training Location London

Learn how to Build websites Optimise for search engines Create emails Execute paid advertising Leverage social media

Creating Responsive HTML Emails Introduction - London

Key Course Details:




- 10am to 5pm


£425 + vat

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

  • Responsive HTML Emails 2 Days

    Course Details

    This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.

    We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

    Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

    Upon successful completion of this course, you will be able to:

    • Understand how CSS differs on the web and in email
    • Apply inline CSS to your emails
    • Standardise your email output across a variety of clients and devices
    • Optimise and format images for email
    • Write effective and compelling subject and body text
    • Test and resolve common bugs and issues
    • Avoid being blacklisted or being classed as a spammer

    Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

    Course Target Audience and delegate prerequisites:

    This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.

    You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

    classroom image
  • Full Course Outline

    The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

    How Do HTML Emails Work?
    • The ‘bigger picture’ with webmail, email and mobile clients
    • Examples of responsive HTML emails and e-shots
    • Building a user friendly HTML email
    • Distribution of HTML emails
    • Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
    • What size should they be?
    • Do I need a range of sizes?
    • Should my emails be fluid?
    Dreamweaver Overview
    • Introducing Dreamweaver
    • Learning the interface
    • Dreamweaver workflow
    HTML Code
    • Understanding HTML code
    • Viewing examples of HTML code
    • Specific HTML email requirements
    • Basic HTML exercises
    CSS Code
    • Understanding CSS code
    • Viewing examples of CSS code
    • Mobile specific CSS
    • Media queries
    • Basic CSS exercises
    Getting Started
    • The research process - understanding your readers
    • The design process – effective responsive layout
    • HTML email best practices
    • Email marketing tips
    Basic Page Creation
    • Create a new basic HTML page
    • Add and format text content
    • Insert graphics and images
    • Test and preview the page
    Page Layout with Tables
    • Designing a page layout with tables
    • Creating table structures
    • Modifying and nesting tables
    • Inline styling
    • Formatting text, images and data in tables
    • Understanding links
    • Creating links
    • Creating email links
    Responsive Emails and Use of Media Queries
    • What is a media query?
    • What does it do and how does it behave?
    • Do I need media queries?
    • How can I implement them to render correctly?
    • Are there any generic fixes for older mail clients?
    • What happens if I need to make a specific width?
    • How do I code a table for collapse?
    • How to write CSS to control page layout
    • Testing your HTML email on desktop and mobile screens
    • Uploading your HTML and images
    Distribution and Delivery
    • Options - service providers
    • Creating a mailing list
    • Managing subscribers
    • Scheduling and when to send
    • Anti-spam techniques
  • Location Details

    This course is provided at the XChange Training London training centre based at:

    5 St John’s Lane
    EC1M 4BH

    St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.

    Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

    View Full details of our London Training Venue and Course options

    XChange Training Location London

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    View our London Centre Location on Google Maps

  • Coding Responsive HTML Emails 2 Days - Upcoming London Course Dates

    Next 21 Aug - 22 Aug £425 + vat
    Next 06 Nov - 07 Nov £425 + vat
    Next 11 Dec - 13 Dec £425 + vat
  • Client Reviews

    "Exactly what I was hoping for, thank you XChange Training!"

    Karl Durnberger, Selex, Autodesk 3DS Max - 2 Day Course

    "This was a very good training course. It was well paced and clearly presented. The mix between instruction and practice was well balanced. I have learnt a huge amount and am looking forward to consolidating skills."

    Gary Morris, University of Leeds, Articulate Storyline - 2 Day Introduction

    "The course was much better than I expected as I have been able to fully learn how to use the software. I feel much more comfortable with SketchUp than I thought I would. "

    Marcus Askew, SketchUp - 2 Day Masterclass

    "Confident and knowledgeable trainer who took it at a nice pace so all disciplines were catered for. Thank you."

    Georgina Poole, Pennine NHS, Adobe Captivate - Four Day Masterclass

    "Overall I feel the Photoshop course was great. The tutor was patient and had a great in depth knowledge on Photoshop. All in all I had a great day and I feel like I'm a more confident Photoshop user thanks to the trainer and XChange training. "

    Jonathan Ford, Bos Ltd, Adobe Photoshop - 1 Day Advanced

    "Really helpful session. Will definitely be implementing as soon as I get back to my desk!"

    Claire Dossi, NHS, Acrobat - 2 Day Masterclass

    "Found the course extremely interesting and tremendously useful. The instructor was a fountain of knowledge and provided great training materials to actively use. Although the course had a lot of commercial content there was so much that was absolutely relevant to the classroom. The attention to detail and excellence is quite inspiring."

    John Whitehead, Hawkley High School, Premiere Pro - 2 Day Advanced

    "Not my first course here and surely not my last! Absolutely brilliant instructor, comfortable facilities and a truly valuable opportunity."

    Emily Theodore, Catersales, Bespoke Cinema 4D Intermediate Course

    "Extremely useful professional knowledge from someone in the industry who knows what they're talking about."

    Michael Riley, Selfridges, Maxon Cinema 4D - 4 Day Masterclass

    "The instructor was great - very knowledgeable and patient. Explained things very simply."

    Emma Pearson, Fremantle Media, Apple Keynote 1 Day Introduction