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Creating Responsive HTML Emails Introduction - London
Key Course Details:
Level:
Introduction
Duration:
2
Days - 10am to 5pm
Price:
£425 + vat
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
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Responsive HTML Emails 2 Days
Course Details
This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.
We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.
Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.
Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.
Course Target Audience and delegate prerequisites:
This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.
You will need basic PC or Mac skills, including a good understanding of your operating system. You should be able to launch applications, manage files and folders, and save or locate documents confidently.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
- Understanding links
- Creating links
- Creating email links
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
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Location Details
This course is provided at the XChange Training London training centre based at:
5 St John’s Lane
Clerkenwell
London
EC1M 4BHSt John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our London Training Venue and Course options
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Coding Responsive HTML Emails 2 Days - Upcoming London Course Dates
07 Jan - 08 Jan £425 + vat 11 Mar - 12 Mar £425 + vat 13 May - 14 May £425 + vat -
Client Reviews
"Having no previous experience with InDesign, I felt that the course content was brilliant at introducing me to the program and building my confidence."
Abi Griffin, InDesign Introduction - 2 Days
"Our instructor put us at ease immediately and explained all course content very clearly and efficiently. He quickly realised what level we were at and adapted the content to suit. "
Lynn McBean, Material MC, Photoshop - 1 Day Bespoke
"A very engaging and extremely useful course. I will be able to take skills learnt today directly into my work environment immediately and will save a lot of time in doing so."
Nick Allen, Money SuperMarket, Edge - 1 Day Introduction
"Very well structured and clearly explained. Good facilities, resources and class size. Met all expectations and realised objectives. Would definitely consider XChange Training for future requirements. "
Aoife Breen, UCLU, HTML & CSS - 2 Day Introduction
"Very well tailored to what we need to do in our jobs. The training was nicely split between listening to instructions and doing tasks."
Erin McGann, Southbank Centre, InDesign - 1 Day Intermediate
"A thoroughly enjoyable course, very useful and brilliantly tailored to our requirements. Have completed two other introductory InDesign courses and this has been the best by far. Would definitely recommend to others."
Juliet McEwan, University of Glasgow, InDesign - 2 Day Bespoke Introduction
"The course was extremely useful and I really enjoyed it! The trainer was great and I hope to put it all into good practice."
Sarah Frandsen, Wimbledon Tennis Championships, Photoshop - 2 Day Introduction
"An amazing course! I feel I have learned so much and cant wait to put it in practice.. and I love the 6 months after care."
Rizwana Matadar, Illustrator - 2 Day Advanced
"Thank you very much, I thoroughly enjoyed the training week! "
Mairead Gillespie, Design Masterclass - 5 Day Introduction
"I thoroughly enjoyed the course. The training was highly relevant and interactive. The instructor was enthusiastic and engaging and I would have no hesitation in recommending the day to others."
Rebecca Leese, Blackbridge Communications
£425 + vat
Next Dates:
07 Jan - 08 Jan £425 + vat
11 Mar - 12 Mar £425 + vat
13 May - 14 May £425 + vat
Over 15 years of providing certified Internet Marketing training courses UK wide
5/5 Stars
The course has been really beneficial to my current job role. I am leaving the course feeling confident and looking forward to practicing my new skills. I was able to ask questions through out where Alan explained the answers thoroughly. He also created new tasks to help me understand areas that I was less confident on.
13/11/2024
5/5 Stars
I had previously carried out this course many years ago, and left feeling disheartened as I struggled to keep up with the pace. However my experience this time has been completely different, I have understood everything and Alan was great at explaining things in a digestible way. The course notes are brilliant and far beyond what I expected. I am leaving this course today feeling confident to take forward what I have learnt.
22/02/2024
5/5 Stars
Brilliant overview for a beginner and incredible knowledge from Alan. Didn't expect the level of detail included and the takeaway materials are hugely helpful.
22/02/2024
5/5 Stars
The course was good, I felt it gave a good entry to the use of HTML in the context of emails.
10/08/2023
4/5 Stars
Very good thorough course for a complete beginner. Felt like we learnt a lot over days and Craig was very knowledgeable about HTML and CSS in relation to email. Craig kept up the motivation even though there was quite a lot of content to take in.
10/08/2023
5/5 Stars
Great session. Simon was very knowledgeable and made what could be a confusing system (Google Analytics) very easy to understand.
31/03/2021
5/5 Stars
Relaxed environment, easy to learn in.
04/12/2019
5/5 Stars
Overall the course was extremely informative and relaxed. Simon was really helpful in getting to the bottom of some pretty difficult queries and helped us find the solutions needed.
04/12/2019
5/5 Stars
Simon took us through the software, so I can now navigate Mailchimp and found the answers for our questions where possible.
04/12/2019
5/5 Stars
The course was very casual, but that made learning easier and a lot less intense. Couldnt recommend more!
02/10/2019
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate
Frequently Asked Questions
What are the course times?
For all courses in the London Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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