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XChange Training Location London

With Adobe Dreamweaver you can Design websites & webpages Code websites Edit code Use drag & drop functionality Use a one-pane view

Adobe Dreamweaver CC for Creating HTML Emails Introduction 2 Days - London

Key Course Details:

Level:

Introduction

Duration:

2
Days
- 10am to 5pm

Price:

£425 + vat

Supercharge your emails as you learn the tips and techniques for producing eye-catching HTML mailshots that will deliver a consistent, appealing result across the board. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

Supercharge your emails as you learn the tips and techniques for producing eye-catching HTML mailshots that will deliver a consistent, appealing result across the board. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

  • Dreamweaver for HTML Emails 2 Days

    Course Details

    This 2-day Introduction course helps you learn how Adobe Dreamweaver CC can be used to design and create HTML mailshots. We will provide you with the hands-on skills you need to make Dreamweaver part of your email-marketing campaigns.

    We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

    Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

    Upon successful completion of this course, you will be able to:

    • Understand how CSS differs on the web and in email
    • Apply inline CSS to your emails
    • Standardise your email output across a variety of clients and devices
    • Optimise and format images for email
    • Write effective and compelling subject and body text
    • Test and resolve common bugs and issues
    • Avoid being blacklisted or being classed as a spammer

    Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

    Course Target Audience and delegate prerequisites:

    This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.

    You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

    classroom image
  • Full Course Outline

    The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

    How Do HTML Emails Work?
    • The ‘bigger picture’ with webmail, email and mobile clients
    • Examples of responsive HTML emails and e-shots
    • Building a user friendly HTML email
    • Distribution of HTML emails
    • Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
    • What size should they be?
    • Do I need a range of sizes?
    • Should my emails be fluid?
    Dreamweaver Overview
    • Introducing Dreamweaver
    • Learning the interface
    • Dreamweaver workflow
    HTML Code
    • Understanding HTML code
    • Viewing examples of HTML code
    • Specific HTML email requirements
    • Basic HTML exercises
    CSS Code
    • Understanding CSS code
    • Viewing examples of CSS code
    • Mobile specific CSS
    • Media queries
    • Basic CSS exercises
    Getting Started
    • The research process - understanding your readers
    • The design process – effective responsive layout
    • HTML email best practices
    • Email marketing tips
    Basic Page Creation
    • Create a new basic HTML page
    • Add and format text content
    • Insert graphics and images
    • Test and preview the page
    Page Layout with Tables
    • Designing a page layout with tables
    • Creating table structures
    • Modifying and nesting tables
    • Inline styling
    • Formatting text, images and data in tables
    Links
    • Understanding links
    • Creating links
    • Creating email links
    Responsive Emails and Use of Media Queries
    • What is a media query?
    • What does it do and how does it behave?
    • Do I need media queries?
    • How can I implement them to render correctly?
    • Are there any generic fixes for older mail clients?
    • What happens if I need to make a specific width?
    • How do I code a table for collapse?
    • How to write CSS to control page layout
    Testing
    • Testing your HTML email on desktop and mobile screens
    • Uploading your HTML and images
    Distribution and Delivery
    • Options - service providers
    • Creating a mailing list
    • Managing subscribers
    • Scheduling and when to send
    • Anti-spam techniques
  • Location Details

    This course is provided at the XChange Training London training centre based at:

    5 St John’s Lane
    Clerkenwell
    London
    EC1M 4BH

    St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.

    Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

    View Full details of our London Training Venue and Course options

    XChange Training Location London

    ↑ Click the map to view a larger version ↑

  • Dreamweaver CC for HTML Emails - Upcoming London Course Dates

    26 Jul - 27 Jul £425 + vat
    06 Sep - 07 Sep £425 + vat
    11 Oct - 12 Oct £425 + vat
    24 Nov - 25 Nov £425 + vat
  • Client Reviews

    "Brilliant training day, this will make my life so much easier - great pace and content. Thank you!"

    Karen Rust, Netsuite, Dreamweaver CS6 for HTML Emails Introduction

    "I was very pleased with the course from start to finish, the course was very informative and the instructor was especially helpful. I would recommend this course to anyone."

    Steve Thomas, Robinsons Equestrian, Dreamweaver for Responsive Emails

    "Great course which I enjoyed and also like the teaching methodology which was very participatory. The trainer was patient and welcomed as many questions from us as were needed! "

    Ellen Kandororo-Dingani , Royal Commonwealth Society, Dreamweaver - 2 Day Introduction

    "Always very happy with the excellent training XChange provides and I'll certainly be coming back for more! Thanks "

    Polly Cummings, DC Quants, Dreamweaver HTML Emails - 2 Day Course

    "The trainer was very friendly and knowledgeable about the course subject, I feel that my knowledge of creating HTML Emails using Dreamweaver is a lot more proficient now."

    Jade Kingston, RRG Group, Dreamweaver for HTML Emails Introduction

    "The overall training experience was excellent. A small group enabled the attention to be given to all of the candidates in a direct and effective way. The tutor was very good at teaching us and helping us to understand all of the content. I certainly would not hesitate in using XChange Training again."

    Matthew Clarke, Edenred, Dreamweaver ACA - 5 Day Masterclass

    "Informative, personalized and excellent tuition provided. "

    Miles Walker, Travel Counsellors, Dreamweaver - 1 Day Introduction

    " I was 100% happy with this course - facilities were great, the pace very good, the trainer excellent. Thank you very much for a very enjoyable and informative day."

    Louise Young, Map of Medicine, Dreamweaver - 1 Day Introduction

    "The course was perfect for what we were looking for - the right level of detail without too much jargon!"

    Sophie Blaken, E.ON, Dreamweaver for HTML Emails Introduction

    "Very well explained course that has left me confident in the ability to use the software. Thanks for a great day!"

    Jimmy Bickerton, Milk Design, Dreamweaver for HTML Emails Introduction