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info@xchangetraining.co.uk
Adobe Express Introduction & Marketing Masterclass 2 Days - Manchester
Key Course Details:
Level:
Introduction
Duration:
2
Days - 10am to 5pm
Price:
£495 + vat
Discover how to use Adobe Express to design impactful marketing content over two hands-on days. This course introduces you to the platforms powerful yet user-friendly tools for creating graphics, social media assets and branded materials, while also exploring strategies for applying them effectively in real-world campaigns.
After exploring the essentials of the Adobe Express workspace we’ll show you how to combine text, images and design elements to produce high-quality content quickly. You’ll learn how easy it is to create social media posts, flyers and presentations, as well as export and share your work effortlessly including producing professional PDFs and digital assets.
Discover how to use Adobe Express to design impactful marketing content over two hands-on days. This course introduces you to the platforms powerful yet user-friendly tools for creating graphics, social media assets and branded materials, while also exploring strategies for applying them effectively in real-world campaigns.
After exploring the essentials of the Adobe Express workspace we’ll show you how to combine text, images and design elements to produce high-quality content quickly. You’ll learn how easy it is to create social media posts, flyers and presentations, as well as export and share your work effortlessly including producing professional PDFs and digital assets.
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Express Masterclass 2 Day
Course Details
This 2-day Adobe Express Introduction and Marketing Content course goes beyond the basics, combining creative skills with practical marketing applications. You'll explore the platform’s intuitive tools, AI-powered features and integration with other Adobe apps like Photoshop and Illustrator, while also learning how to plan, design and deliver effective marketing content for different audiences. Whether you're creating campaigns for social media, branded materials or professional presentations, this course will help you design with confidence and strategy.
Adobe Express is ideal for marketers, content creators, small business owners and anyone who wants to produce high-impact visuals without advanced design skills. Over two days, we’ll guide you through the workspace, templates, text and image tools, and brand customisation—then build on these foundations with hands-on projects focused on consistency, storytelling and audience engagement.
Upon successful completion of this course, you will be able to:
- Navigate the Adobe Express interface and essential tools
- Design marketing content across social media, print, and presentations
- Customise templates, fonts, and brand assets for consistency
- Enhance visuals with editing, effects, and AI-powered tools
- Plan and create content that supports campaigns and audience goals
- Export and share professional-quality designs and digital assets
Our goal is to equip you with both the creative and strategic skills to produce visually compelling, brand-aligned content that engages your audience and supports your marketing objectives.
Course Target Audience and delegate prerequisites:
This course is ideal for marketers, social media managers, small business owners, content creators, educators and anyone looking to create professional-quality designs quickly and efficiently without advanced design skills.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Getting Started with Adobe Express- Introduction to Adobe Express and its role in content marketing
- Understanding the cloud-based workflow and integrations with Adobe apps
- Exploring the interface, key features, and workspace navigation
- Setting up your Adobe Express account and organising projects
- Customising preferences, brand kits, and design libraries
- Using and customising pre-made templates for different campaigns
- Designing graphics for social media platforms with best practices
- Creating posters, flyers, newsletters, and marketing collateral
- Applying brand kits to maintain consistency across channels
- Adapting templates for multiple formats (print, digital, mobile)
- Adding, formatting, and animating text for emphasis
- Exploring typography principles for marketing content
- Using font pairing and hierarchy for professional design
- Creating reusable text styles for brand messaging
- Storytelling with headlines, calls-to-action, and captions
- Importing, editing, and optimising images for campaigns
- Exploring Adobe Stock, free media, and uploading brand assets
- Applying filters, enhancements, and overlays to create impact
- Removing and replacing backgrounds with one-click tools
- Building visual consistency with icons, graphics, and illustrations
Using Shapes, Icons, and Brand Elements- Incorporating shapes, icons, and illustrations to enhance layouts
- Customising colours, gradients, and design elements
- Applying logos and maintaining brand identity
- Using alignment and grid tools for professional layouts
- Creating branded templates for team or client use
- Introduction to video tools in Adobe Express
- Adding and editing video clips for social media campaigns
- Applying motion effects, transitions, and branded animations
- Adding audio, music, and voiceovers to enhance storytelling
- Producing short-form video ads and promotional content
- Exporting projects in the right formats for print and digital
- Publishing directly to social media channels
- Collaboration and sharing options for teams and clients
- Organising projects into campaigns and content libraries
- Best practices for optimising files across platforms
- Designing a multi-piece campaign (social, flyer, presentation)
- Applying brand storytelling and audience targeting principles
- Building a mini content strategy with Adobe Express
- Final project showcase, peer feedback, and expert review
- Q&A session and tips for ongoing success
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Location Details
This course is provided at the XChange Training Manchester training centre based at:
Piccadilly House
49 Piccadilly
Manchester
M1 2APPiccadilly House is located in the heart of Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our Manchester Training Venue and Course options
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Express Masterclass 2 Day - Upcoming Manchester Course Dates
01 Dec - 02 Dec £495 + vat 04 Mar - 05 Mar £495 + vat 27 May - 28 May £495 + vat -
Client Reviews
"Instructor was very knowledgable and provided great assistance and help in our introduction course. Would definitely recommend."
Stefan Elias, EE, Cinema 4D - 2 Day Introduction
"One-on-one training was excellent as you have the full attention of the course tutor. XChange was the only training institute that I came by who offer this."
Stacy Fletcher, Rands IT Consultancy , Dreamweaver - 2 Day Introduction
"To say that this course has revolutionised my design life is an understatement; It will benefit my work certainly but also several projects currently ongoing in my personal life as I am an aspiring writer and food blogger. Fantastic course delivered by an amazing trainer!"
Lyndsay Stewart, Next, InDesign - Two Day Introduction
"Engaging and passionate trainer. Approachable, professional and taught me a lot in one day- will recommend XChange Training for future training to other colleagues. "
Mia Jones, NSPCC, HTML - 1 Day Introduction
"We covered a wide range of information in a short period of time. I would certainly use XChange again because of the informed and valued training."
Rachel Grant, Smith & Nephew, Digital Publishing Suite 2 Day Introduction
"Thank you for a superb training course, excellent content, excellent tutor and very clear. "
Tami Penswick, Yahoo, HTML5 & CSS3 - 2 Day Introduction
"A great session, covering some fantastic tools and knowledge about the product. The trainer was excellent, and was great at tailoring the course to my specific needs, and explained and demonstrated things in a well executed manner - thank you so much!"
Lauren Orange, The Freeston Academy, Adobe Illustrator - 1 Day Introduction
"A very informative day, learnt a lot which I will go back and use in the work place"
Louise Craigie, Hayes Fabrications Ltd, Microsoft Outlook - 1 Day Intermediate
"Very good course, learned a lot that I can apply straight away."
Gary McCall, Getty Images, Photoshop - 2 Day Introduction
"The trainer was excellent and I have learned a lot. I would recommend XChange Training to anyone who needs to learn new skills in practical and useful way. "
Zeljko Kovacevic, St. Edmunds College, Dreamweaver - 1 Day Introduction
£495 + vat
Next Dates:
01 Dec - 02 Dec
04 Mar - 05 Mar
27 May - 28 May
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Authorised Course Certificate
Frequently Asked Questions
What are the course times?
For all courses in the London Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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