Creating Responsive HTML Emails Introduction - Glasgow

Responsive HTML Emails 2 Days Overview

This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.

We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

Upon successful completion of this course, you will be able to:

• Understand how CSS differs on the web and in email
• Apply inline CSS to your emails
• Standardise your email output across a variety of clients and devices
• Optimise and format images for email
• Write effective and compelling subject and body text
• Test and resolve common bugs and issues
• Avoid being blacklisted or being classed as a spammer

Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

Course Target Audience and delegate prerequisites

This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

Coding Responsive HTML Emails 2 Days Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

• The ‘bigger picture’ with webmail, email and mobile clients
• Examples of responsive HTML emails and e-shots
• Building a user friendly HTML email
• Distribution of HTML emails
• Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
• What size should they be?
• Do I need a range of sizes?
• Should my emails be fluid?

• Introducing Dreamweaver
• Learning the interface
• Dreamweaver workflow

• Understanding HTML code
• Viewing examples of HTML code
• Specific HTML email requirements
• Basic HTML exercises

• Understanding CSS code
• Viewing examples of CSS code
• Mobile specific CSS
• Media queries
• Basic CSS exercises

• The research process - understanding your readers
• The design process – effective responsive layout
• HTML email best practices
• Email marketing tips

• Create a new basic HTML page
• Add and format text content
• Insert graphics and images
• Test and preview the page

• Designing a page layout with tables
• Creating table structures
• Modifying and nesting tables
• Inline styling
• Formatting text, images and data in tables

• Understanding links
• Creating links
• Creating email links

• What is a media query?
• What does it do and how does it behave?
• Do I need media queries?
• How can I implement them to render correctly?
• Are there any generic fixes for older mail clients?
• What happens if I need to make a specific width?
• How do I code a table for collapse?
• How to write CSS to control page layout

• Testing your HTML email on desktop and mobile screens
• Uploading your HTML and images

• Options - service providers
• Creating a mailing list
• Managing subscribers
• Scheduling and when to send
• Anti-spam techniques

What's Included

The following are provided for your best experience on this course:

• All computers for your use with choice of Windows or Mac systems
• Small class size (limited to a maximum of 4-8 attendees on all sessions)
• Quality reference manual for post course reference to take away with you
• 6 months post course support to assist you where needed
• Official Adobe Authorised Certificate for your successful completion of the course
• Lunch To give you the most flexible options for lunch we provide lunch vouchers which can be redeemed locally at a number of popular eateries including Pret A Manger, EAT, Starbucks, Tesco, Sainsburys, Boots and Greggs
• Refreshments to keep you on top form are available for you throughout the course with a full range of teas, coffees and biscuits
• Pads and pens

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

Further details on benefits included with this HTML course:

Training Location

This course is provided at our Scotland training centre located in central Glasgow at:

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

Scheduled Course Enquiry

If you are considering this Coding Responsive HTML Emails 2 Days Course but would like further information simply send us your query quickly & easily with the form below. Whether you would like to check date availability, pricing, course suitability or just need further information about a course send us your query and we will get you a swift reply, usually within 2 business hours!

If you would prefer to check course details by phone please call us on 0345 363 1130.

Related Courses

Bespoke HTML Training

Our bespoke course options for HTML training are shown below:

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Testimonials

I found this course very much helped me to reach that next level and totally filled in all the gaps of my HTML and CSS knowledge. The trainer was fantastic and I am now starting to look for more courses to do with XChange.

Garrit Glasby, Australian High Commission, HTML & CSS - 2 Day Introduction

Brilliant day - fun and informative. Covered exactly what I needed.

Lisa Simmonds, Penguin Books, HTML - 1 Day Introduction

The tutor was excellent! He was very friendly and his instruction has surpassed my expectations. I am extremely impressed by how much I have learned and I would definitely recommend this course to my friends and colleagues. The course was worth every penny. Thank you so much!

Jonathan Cain, HTML/HTML5 & CSS/CSS3 Masterclass

Very happy with the training and will be taking away a lot of HTML knowledge

Linda Diep, Optimus Education, HTML & CSS for Emails - 2 Day Intermediate Training

The course was helpful and informative but not overly taxing and complicated. I came with some understanding of HTML 'jargon' but felt it was pitched at the right level and at comfortable pace. The instructor was friendly and approachable. Overall very well done and a nice atmosphere.

Florence Clark, Voodoo Research, HTML - 1 Day Introduction

I really enjoyed the course. The trainer was very knowledgeable, friendly and professional. XChange Training was recommended to me by a colleague and I will certainly go back and recommend to other colleagues.

Hayley McGuffie, Wyre Council, HTML & CSS - Two Day Introduction

Great pace, level of entry and range of ad hoc knowledge made learning incredibly easy and enjoyable. Actually left feeling like I could be a Web Designer.

Bret Painter, UK Metro, HTML5 & CSS3 - 3 Day Introduction

Thought course and instructor were excellent. Very approachable and enthusiastic. Good pace of learning. Would recommend.

John Woodward, University of Liverpool, HTML5 & CSS3 - 2 Day Introduction

The instructor was very knowledgeable and patient and went at just the right learning speed for my level. One to one tutorial has been very beneficial for my learning of HTML and CSS and a great introduction.

Dawn Irons, Imago Group plc, HTML and CSS - 2 Day Introduction

The whole experience has far supassed my expectations. From the facilities, to the trainer its been really good. Would recommend it to anyone.

Victor Vieira, liveRES, HTML & CSS Introduction - 2 Days