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Creating Responsive HTML Emails Introduction - Glasgow
Key Course Details:
Level:
Introduction
Duration:
2
Days - 10am to 5pm
Price:
£450 + vat
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
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Responsive HTML Emails 2 Days
Course Details
This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.
We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.
Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.
Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.
Course Target Audience and delegate prerequisites:
This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
- Understanding links
- Creating links
- Creating email links
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
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Location Details
This course is provided at our Scotland training centre located in central Glasgow at:
Centrum Business Centre
38 Queen Street
Glasgow
G1 3DXThe Glasgow training centre is located on Queen Street in the heart of Glasgow close to Central Station, Queen Street Station and Argyle Street Station.
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our Glasgow Training Venue and Course options
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Coding Responsive HTML Emails 2 Days - Upcoming Glasgow Course Dates
01 Jul - 02 Jul £450 + vat 02 Sep - 03 Sep £450 + vat 28 Oct - 29 Oct £450 + vat 14 Dec - 15 Dec £450 + vat -
Client Reviews
"Very professional training service. Instructor was very knowledgeable and open to questions. Methodical training structure and easy to follow. Will recommend to my colleagues. Thanks!"
Alex Birkett, NUS Services, HTML & CSS - 2 Day Introduction
"Brilliant day - fun and informative. Covered exactly what I needed. "
Lisa Simmonds, Penguin Books, HTML - 1 Day Introduction
"I found this course very much helped me to reach that next level and totally filled in all the gaps of my HTML and CSS knowledge. The trainer was fantastic and I am now starting to look for more courses to do with XChange."
Garrit Glasby, Australian High Commission, HTML & CSS - 2 Day Introduction
"Really enjoyed the course, it was very helpful - thank you!"
Linda Smith, BSKYB, HTML - 1 Day Introduction
"Very good hands-on experience. Instructor was very enthusiastic and obviously knew his stuff."
Helen Swailes, JT International S.A., HTML & CSS - 2 Day Introduction
"The whole experience has far supassed my expectations. From the facilities, to the trainer its been really good. Would recommend it to anyone."
Victor Vieira, liveRES, HTML & CSS Introduction - 2 Days
"Excellent instructor, very knowledgeable and easy to talk to. Also, was very good at tailoring the course to suit the speed/competency of the pupils. I enjoyed the course immensely."
Nik Dyer, MWH Global, HTML & CSS - Two Day Introduction
"Very good course, covered all the basics very thoroughly and took time to answer any questions I had."
Rachel Varnam, Airwave, HTML & CSS Introduction - 2 Days
"Engaging and passionate trainer. Approachable, professional and taught me a lot in one day- will recommend XChange Training for future training to other colleagues. "
Mia Jones, NSPCC, HTML - 1 Day Introduction
"Great course - excellent tuition, really well-paced and loads of practical hands-on exercises. I have learned huge amounts in 2 days and now feel I could tackle an HTML website with confidence. Thanks!!"
Simon Gent, Gent Beecham, HTML & CSS - 2 Day Introduction
£450 + vat
Next Dates:
01 Jul - 02 Jul
02 Sep - 03 Sep
28 Oct - 29 Oct
14 Dec - 15 Dec
Over 15 years of providing certified HTML training courses UK wide
4/5 Stars
The course was great and Kevin was very knowledgeable, however it was slightly fast paced for me on the second day as I am still struggling with certain elements such as tables. Also it was disappointing that I was not given details of the software I would need installing prior to the course commencing, however the team were very helpful on the phone when trying to sort this out. I would advise for future delegates, that you state exactly what software is needed at least two weeks before the course. It would also be good to have a guide to follow for reference in addition to the 6 months support.
09/02/2021
5/5 Stars
Alan was really knowledgeable and genuine. The course ran well, with a well thought out plan. Starting with the very basics, and building on the knowledge as we progressed through. I liked that once we understood a concept, we could copy code to "fill it in" to then concentrate on new knowledge. Thanks Alan!
09/02/2021
5/5 Stars
Really good training session...alan was very knowledgeable and helpful and I learnt a great deal..highly recommended
10/12/2020
4/5 Stars
Due to the current situation with Coronavirus, I appreciate this course was unable to be done in person. With saying that, the course was held well over Zoom and my understanding at the end of the day was very satisfactory. The only comment I would like to make is that, this was originally intended to be a two-day course in person and I feel that applying all the content into one day (as well as being online) was quite intense. To summarise, it was a good course, I have learnt many new techniques and I am pleased with the developments I can take forward in my career. Thank you.
05/05/2020
5/5 Stars
Very pleased with my course and how it flowed given our current circumstances and being offered a bespoke one to one was absolutely appreciated. Could not fault the tutor, went at the right pace and easy to communicate with.
22/04/2020
5/5 Stars
It was great except the WIFI had some issues, from the receptionist to the lady who greeted me upstairs near the meeting room, to the instructor, it was all good. Thank you.
25/02/2020
5/5 Stars
Excellent course. Simon is very knowledgeable & answered all questions i had. Would definitely book another of his courses in future.
07/02/2020
5/5 Stars
A great one on one course with Alan. Taken at my pace and explained everything fully. Thanks Alan!
16/12/2019
5/5 Stars
Really useful course and very informative. Would recommend to others.
10/12/2019
4/5 Stars
Course instructor Kevin was very knowledgeable in the content provided. Lots of topics were covered and explained in depth.
10/12/2019
5/5 Stars
Excellent training course and instructor. Probably the best training I've attended.
29/11/2019
5/5 Stars
Really enjoyed this course. Alan delivered it at the perfect pace and answered all questions. Thank you!
29/11/2019
5/5 Stars
Alan was great - was able to deal with a group where people had different levels of ability. I enjoyed the course.
29/11/2019
5/5 Stars
very well informative and well planned day.
21/10/2019
4/5 Stars
Alan was great at explaining the basics of HTML when building an email. The training regarding responsive and adaptive design was very good and his knowledge regarding code is excellent. Thanks Alan!
21/10/2019
5/5 Stars
Excellent tutor and very good course. Highly recommend.
15/10/2019
5/5 Stars
I was a complete novice to using HTML and CSS but I have found the training to be really good. The trainer was patient and explained items really well and at a good pace I have a good understanding of this now.Thank You.
15/10/2019
5/5 Stars
Excellent course. Will was a fantastic teacher and made learning HTML and CSS an enjoyable and engaging experience.
02/10/2019
5/5 Stars
great two days
01/10/2019
5/5 Stars
Trainer was excellent. I travelled from Ireland for the course and it was well worth it. One of the best courses and trainers I have experienced.
09/09/2019
5/5 Stars
Very well broken down and explained.
09/09/2019
5/5 Stars
A lot to take in and I will likely forget it all very soon but I now have a good understanding and will have the right tools to then go and look and find what I need.
28/08/2019
5/5 Stars
Very thorough explanation of the basics of HTML. Lots of opporunities to ask questions as we went along.
28/08/2019
4/5 Stars
The equipment was very good and Alan's understanding of the subject and delivery was exemplary - the only downside was the temperature in the room which seemed to only have two settings, roasting or icy...
22/08/2019
4/5 Stars
Great knowledge and training ability from Alan. Really friendly and explains things well. However i felt the course was slightly rushed and could be improved by thorough walk-throughs and definition meanings of the coding language to help understand further. I appreciate there is alot to get through within the time constraints.
22/08/2019
5/5 Stars
It was a great experience
08/08/2019
4/5 Stars
Thoroughly enjoyed the training course, Kevin was great and very knowledgeable. I would have liked a little more on Dreamweaver/ Outlook specific as that is what my company uses but as there was 6 of us in the class, it was great to go through the code and basics of building an email. Would recommend and come back for another course.
08/08/2019
5/5 Stars
Really interesting course, nice flow between the practical and the listening.
12/07/2019
5/5 Stars
The course and instructor was brilliant, I feel I can build in my own time on what I have learnt over the last couple of days as I have a fantastic starting knowledge now thanks to Alan
12/07/2019
5/5 Stars
Alan was really informative, and was a great help whenever anyone was struggling.
12/07/2019
5/5 Stars
Excellent training and trainer, the course exceeded my expectations
12/07/2019
5/5 Stars
Loved it, simple code which when you understand it make you feel really clever. Thank you!
12/07/2019
5/5 Stars
Excellent training and very beneficial going forward. Surprised to have learnt so much within 2 days.
12/07/2019
5/5 Stars
Alan is an excellent trainer. He's very knowledgeable and very patient, helping out if mistakes are made.
27/06/2019
5/5 Stars
funa nd informative !
25/06/2019
5/5 Stars
Kevin was great and the course was informative
19/06/2019
5/5 Stars
Very informative, and covered all the bases I was hoping to cover.
24/05/2019
5/5 Stars
Alan was a great instructor. Very patient and methodical in his approach. I feel I learned a lot in the 2 day session.
22/05/2019
5/5 Stars
Very helpful training and great resources to look back on when doing in future.
02/05/2019
4/5 Stars
Good course - Kevin challenged us and we gained a lot of knowledge in a very quick period of time. Course was well paced and informative.
02/04/2019
5/5 Stars
Great course, really helpful tutor. Was quite fast but fit in a lot of knowledge into the session.
02/04/2019
5/5 Stars
Great, really learned a lot, and was very thorough
02/04/2019
5/5 Stars
Thanks. The training was delivered in a user friendly way.
05/03/2019
5/5 Stars
I really enjoyed my Dreamweaver course, there was a lot to get through but Alan made it highly enjoyable. He's very knowledgable on the program and went through everything at a pace that was suitable for everyone.
05/03/2019
5/5 Stars
Excellent 2 day course. Instructor was amazing and really appreciated how adaptable he was to our group level. Learnt alot!
28/02/2019
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate 
Lunch and refreshments
Frequently Asked Questions
What are the course times?
For all courses in the London Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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