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info@xchangetraining.co.uk
Creating Responsive HTML Emails Introduction - Glasgow
Key Course Details:
Level:
Introduction
Duration:
2
Days - 10am to 5pm
Price:
£450 + vat
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
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Responsive HTML Emails 2 Days
Course Details
This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.
We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.
Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.
Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.
Course Target Audience and delegate prerequisites:
This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
- Understanding links
- Creating links
- Creating email links
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
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Location Details
This course is provided at our Scotland training centre located in central Glasgow at:
Centrum Business Centre
38 Queen Street
Glasgow
G1 3DXThe Glasgow training centre is located on Queen Street in the heart of Glasgow close to Central Station, Queen Street Station and Argyle Street Station.
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our Glasgow Training Venue and Course options
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View our Glasgow Centre Location on Google Maps
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Coding Responsive HTML Emails 2 Days - Upcoming Glasgow Course Dates
09 Oct - 10 Oct £450 + vat 18 Nov - 19 Nov £450 + vat -
Client Reviews
"Very happy with the training and will be taking away a lot of HTML knowledge"
Linda Diep, Optimus Education, HTML & CSS for Emails - 2 Day Intermediate Training
"Very good hands-on experience. Instructor was very enthusiastic and obviously knew his stuff."
Helen Swailes, JT International S.A., HTML & CSS - 2 Day Introduction
"Thoroughly enjoyable course. I have learned a great deal over the two days, putting a lot of things into perspective."
Jill Williamson, East of England Development Agency, HTML & CSS - 2 Day Introduction
"As always clear, concise and friendly. I have come away from today's course having learnt exactly what I needed to know. Thank you!"
Charlotte Green, AXA Investment Managers, HTML - 1 Day Introduction
"Very professional training service. Instructor was very knowledgeable and open to questions. Methodical training structure and easy to follow. Will recommend to my colleagues. Thanks!"
Alex Birkett, NUS Services, HTML & CSS - 2 Day Introduction
"Brilliant day - fun and informative. Covered exactly what I needed. "
Lisa Simmonds, Penguin Books, HTML - 1 Day Introduction
"I was first sceptical of this course, with regards to the knowledge I would gain in such a short time, but having taken this course, I could not have been happier. The tutor was fantastic, very knowledgable and helpful. I would not only recommend XChange training but would consider doing further courses myself. "
Gary Carney, none, HTML & CSS - 2 Day Introduction
"Excellent instructor, very knowledgeable and easy to talk to. Also, was very good at tailoring the course to suit the speed/competency of the pupils. I enjoyed the course immensely."
Nik Dyer, MWH Global, HTML & CSS - Two Day Introduction
"Great pace, level of entry and range of ad hoc knowledge made learning incredibly easy and enjoyable. Actually left feeling like I could be a Web Designer."
Bret Painter, UK Metro, HTML5 & CSS3 - 3 Day Introduction
"A great overview to a new subject - I will definitely be able to use the skills gained in the workplace."
Clare MacMichael, Helena Partnerships, HTML - 1 Day Introduction
£450 + vat
Next Dates:
09 Oct - 10 Oct
18 Nov - 19 Nov
Over 15 years of providing certified HTML training courses UK wide
5/5 Stars
The course instructor was very responsive and extremely knowledgable. I felt able to ask questions and he kept checking back for understanding. The course has been intensive but very relaxed and enjoyable. It was really useful to be able to tailor the course to my needs and I appreciate the flexibility that you have all demonstrated. Great links and resources too. I feel up-levelled :) Thank you.
23/07/2024
5/5 Stars
Very happy, good succinct course that I feel has given me a good starting point to develop my HTML and CSS skills. It has given me the direction I need to grow in this area which is exactly what I was looking for.
24/05/2024
4/5 Stars
Overall, it was a lot of information to take in, particularly the first day, but I was able to grasp it more the second day.
21/05/2024
5/5 Stars
Pretty all inclusive and well handwear set up.
21/05/2024
5/5 Stars
I had previously carried out this course many years ago, and left feeling disheartened as I struggled to keep up with the pace. However my experience this time has been completely different, I have understood everything and Alan was great at explaining things in a digestible way. The course notes are brilliant and far beyond what I expected. I am leaving this course today feeling confident to take forward what I have learnt.
22/02/2024
5/5 Stars
Brilliant overview for a beginner and incredible knowledge from Alan. Didn't expect the level of detail included and the takeaway materials are hugely helpful.
22/02/2024
5/5 Stars
Alan was brilliant, made understanding the training course easy and was always happy to answer any additional questions I had.
23/01/2024
5/5 Stars
The content and pacing of the training was very interesting and informative, and I particularly enjoyed the practical elements of the course.
23/01/2024
5/5 Stars
Really good course delivered well and explained effectively. Got to see first-hand how to develop dynamic web pages and even looked at topics off the specification that I was interested in.
08/11/2023
4/5 Stars
I have a much better understanding of HTML and CSS from when I started. It was good to have someone in the room to troubleshoot any issues.
05/09/2023
5/5 Stars
The course sections were set up well, starting with the basics first before moving on to more complex items. Craig did a great job of facilitating the course, was friendly and very helpful and knowledgeable, and was able to tailor the training our roles and answer bespoke queries. 10 out of 10!
05/09/2023
5/5 Stars
Instructure knowledge coverage a wide range, what was advertised in the online program as well as advised us of further topics/ routes we can take. Instructor also enthusiastic and cares about the subject. Not a dull moment.
05/09/2023
5/5 Stars
Truly amazing course, Craig was a joy to be taught by. excellent staff and facilities. the course suited me well and exceeded my expectations. Took in a lot of information but was not overwhelming. Really great
10/08/2023
5/5 Stars
The course was good, I felt it gave a good entry to the use of HTML in the context of emails.
10/08/2023
4/5 Stars
Very good thorough course for a complete beginner. Felt like we learnt a lot over days and Craig was very knowledgeable about HTML and CSS in relation to email. Craig kept up the motivation even though there was quite a lot of content to take in.
10/08/2023
5/5 Stars
Good overview of the basics we needed and at times it was hard to keep up but managed ok and it was great to ask Qs and get As.
09/08/2023
5/5 Stars
Instructor was very good, kept a good pace and made it very interesting. Was always happy to stop and help when I needed it
15/06/2023
5/5 Stars
Reallt great expeoerence, i have learned so much that i can take back to my work place and improve on my current work. Craig was really helpful with questions and great at explaining.
15/06/2023
5/5 Stars
Alan was an excellent instructor, very knowledge able and was able to keep us engaged throughout. Learning environment was great and thank you for the vouchers for lunch :)
25/05/2023
5/5 Stars
Introduction into HTML email templates. Alan has been really helpful and I'm really excited to use all my new knowledge!
25/05/2023
5/5 Stars
Craig was excellent and had vast knowledge of HTML & CSS - was really enjoyable - would recommend!
10/05/2023
5/5 Stars
Amazing training sessions. Learned lots. Can't wait to use my new knowledge and start building my own websites. The only thing I would try to change is to provide more phoebes, so going to wc or break room is not restricted. Overall, great experience.
09/03/2023
5/5 Stars
Criag was lovely and was great that i was offered the chance to have a 1-1 course with him due to numbers, i managed to learn lots and now feel confident in HTML.
05/01/2023
5/5 Stars
Marek was very knowledgable and friendly to work with. I enjoyed the teachings and recommend Marek to other students. I have learned a lot in the couple of the days and was very insightful and productive. Thanks
17/11/2022
4/5 Stars
Course was very informative. A lot covered in a short time and would have preferred more opportunity to create something from scratch without step by step guidance from instructor- e.g. a summary exercise.
01/11/2022
5/5 Stars
Very valuable two days. Pace of the course was good. Marek was brilliant - friendly and knowledgeable. My only comment is on day 2 we could hear the next door class word for word which was a bit distracting.
28/10/2022
5/5 Stars
Teacher was great and content was really relevant.
28/10/2022
5/5 Stars
Thank you. Very useful and enjoyable course.
28/10/2022
5/5 Stars
Brilliant experience, Craig made the course really fun and bespoke to what we needed to know.
27/09/2022
5/5 Stars
Craig was fantastic, really clear and supportive
27/09/2022
5/5 Stars
Great pace. Focused on the principles rather than just rushing through content
13/09/2022
5/5 Stars
The course was excellent. Simon delivered it smoothly and answered a lot of questions. The format and timing were perfect. Overall, apart from the power cut, it was excellent.
13/09/2022
5/5 Stars
Answered every question I had and course was layed out clearly.
25/07/2022
5/5 Stars
Only one other person on my course - the level of attention we were able to get was what made the course so useful.
09/06/2022
5/5 Stars
A very interesting, well-led course that has allowed me to gain a fairly broad understanding of a subject I previously had no experience of. The course has given me the confidence in both understanding and using coding despite me never having done so previously.
24/05/2022
5/5 Stars
Great course and thanks for the flexibility and support with date changes etc
29/03/2022
5/5 Stars
Marek is great, I have learnt a lot! Everything was very well structured. Would definitely repeat.
29/03/2022
5/5 Stars
Marek was an excellent tutor. He was very personable, very patient, and very clear with his explanations. His technical abilities were excellent and he exuded a sense that he knew what he was talking about and that he was the person to help us on our learning journey. This made it easy to trust him. He made the course very enjoyable. Overall the communication and the administrational processes from xchange training was excellent. When I called to enquire about the course the phone was answered within a couple rings, and the person I spoke to was able to explain the content of the course as well as its suitability for me based on my description of my current ability. There was thorough email correspondence from the time of booking and payment all the way through to the pre-course reminder the day before the course. Very happy with my experience
29/03/2022
5/5 Stars
Alan was highly professional and organised, looking forward to training with him again.
23/03/2022
5/5 Stars
Great use of a training team day and took away a good level of basic HTML knowledge. Good way to understand how HTML and CSS work together and will really help my team to understand the make up of a HTML email and feel more comfortable amending themselves. Thank you.
25/02/2022
5/5 Stars
Absolutely brilliant session which was interesting and insightful. I now feel like I have a much stronger understanding of html to build upon.
25/02/2022
5/5 Stars
The whole day was very insightful and useful. Simons was a great intructor and answered any questions we had and tailored the training to us and the platform we used.
25/02/2022
5/5 Stars
Everything explained in a great level of detail, everything we covered was very relevant and we also went through a lot of cases/scenarios that we experience that was very valuable.
25/02/2022
5/5 Stars
The instructor was able to teach a group with varying HTML skills something new.
25/02/2022
5/5 Stars
Simon was excellent and very engaging, he made learning HTML fun and was happy to answer extra questions. He also tailored training to the knowledge we already had.
25/02/2022
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate 
Lunch and refreshments
Frequently Asked Questions
What are the course times?
For all courses in the Glasgow Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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