Creating Responsive HTML Emails Introduction - Glasgow

Responsive HTML Emails 2 Days Overview

This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.

We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

Upon successful completion of this course, you will be able to:

• Understand how CSS differs on the web and in email
• Apply inline CSS to your emails
• Standardise your email output across a variety of clients and devices
• Optimise and format images for email
• Write effective and compelling subject and body text
• Test and resolve common bugs and issues
• Avoid being blacklisted or being classed as a spammer

Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

Course Target Audience and delegate prerequisites

This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

 

Coding Responsive HTML Emails 2 Days Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

How Do HTML Emails Work?

• The ‘bigger picture’ with webmail, email and mobile clients
• Examples of responsive HTML emails and e-shots
• Building a user friendly HTML email
• Distribution of HTML emails
• Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
• What size should they be?
• Do I need a range of sizes?
• Should my emails be fluid?

Dreamweaver Overview

• Introducing Dreamweaver
• Learning the interface
• Dreamweaver workflow

HTML Code

• Understanding HTML code
• Viewing examples of HTML code
• Specific HTML email requirements
• Basic HTML exercises

CSS Code

• Understanding CSS code
• Viewing examples of CSS code
• Mobile specific CSS
• Media queries
• Basic CSS exercises

Getting Started

• The research process - understanding your readers
• The design process – effective responsive layout
• HTML email best practices
• Email marketing tips

Basic Page Creation

• Create a new basic HTML page
• Add and format text content
• Insert graphics and images
• Test and preview the page

Page Layout with Tables

• Designing a page layout with tables
• Creating table structures
• Modifying and nesting tables
• Inline styling
• Formatting text, images and data in tables

Links

• Understanding links
• Creating links
• Creating email links

Responsive Emails and Use of Media Queries

• What is a media query?
• What does it do and how does it behave?
• Do I need media queries?
• How can I implement them to render correctly?
• Are there any generic fixes for older mail clients?
• What happens if I need to make a specific width?
• How do I code a table for collapse?
• How to write CSS to control page layout

Testing

• Testing your HTML email on desktop and mobile screens
• Uploading your HTML and images

Distribution and Delivery

• Options - service providers
• Creating a mailing list
• Managing subscribers
• Scheduling and when to send
• Anti-spam techniques

What's Included

The following are provided for your best experience on this course:

• All computers for your use with choice of Windows or Mac systems
• Small class size (limited to a maximum of 4-8 attendees on all sessions)
• Quality reference manual for post course reference to take away with you
• 6 months post course support to assist you where needed
• Official Adobe Authorised Certificate for your successful completion of the course
• Lunch To give you the most flexible options for lunch we provide lunch vouchers which can be redeemed locally at a number of popular eateries including Pret A Manger, EAT, Starbucks, Tesco, Sainsburys, Boots and Greggs
• Refreshments to keep you on top form are available for you throughout the course with a full range of teas, coffees and biscuits
• Pads and pens

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

Further details on benefits included with this HTML course:

HTML/CSS Web Expert Instructor

Our trainers are HTML Specialists with years of experience teaching HTML. Get the web skills you need with our HTML professionals.

Quality training manual

Included with our HTML courses is the HTML & CSS Visual Quickstart Guide provided for free to use as a post course reference resource. This is a full 300+ page manual to supplement the content covered during the course.

6 months support

Included with your course booking for all delegates on this course is 6 months free support so if you run into problems or need assistance relating to anything covered during your course we would be happy to assist you during this time.

Official Course Certificate

After your class with XChange Training you will receive our official Certificate as a record of your successful completion of the course.

Lunch & refreshments

Delegates attending scheduled or bespoke courses at our training centres will receive lunch and plentiful refreshments including tea, coffee and hot chocolate for each day of the course.

Training Location

This course is provided at our Scotland training centre located in central Glasgow at:

Centrum Business Centre
38 Queen Street
Glasgow
G1 3DX

Click to View Full details of our Glasgow Training Venue and Course options

The Glasgow training centre is located on Queen Street in the heart of Glasgow close to Central Station, Queen Street Station and Argyle Street Station.

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

Scheduled Course Enquiry

If you are considering this Coding Responsive HTML Emails 2 Days Course but would like further information simply send us your query quickly & easily with the form below. Whether you would like to check date availability, pricing, course suitability or just need further information about a course send us your query and we will get you a swift reply, usually within 2 business hours!

If you would prefer to check course details by phone please call us on 0345 363 1130.

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Related Courses

Bespoke HTML Training

Our bespoke course options for HTML training are shown below:

Bespoke HTML Training Courses

HTML - 1 Day Introduction Training Course

HTML and CSS - 2 Day Introduction Training Course

HTML5 and CSS3 - 2 Day Introduction Training Course

HTML Email Marketing - 1 Day Introduction Training Course

Testimonials

I found this course very much helped me to reach that next level and totally filled in all the gaps of my HTML and CSS knowledge. The trainer was fantastic and I am now starting to look for more courses to do with XChange.

Garrit Glasby, Australian High Commission, HTML & CSS - 2 Day Introduction

Very happy with the training and will be taking away a lot of HTML knowledge

Linda Diep, Optimus Education, HTML & CSS for Emails - 2 Day Intermediate Training

Very enjoyable and informative. The fact that full and unrestricted access to learning materials and assets (i.e. presentations and demonstration files) was given throughout the course was a welcome change from other providers.

David Swingler, Fingo, HTML & CSS - 2 Day Introduction

Great pace, level of entry and range of ad hoc knowledge made learning incredibly easy and enjoyable. Actually left feeling like I could be a Web Designer.

Bret Painter, UK Metro, HTML5 & CSS3 - 3 Day Introduction

Thought course and instructor were excellent. Very approachable and enthusiastic. Good pace of learning. Would recommend.

John Woodward, University of Liverpool, HTML5 & CSS3 - 2 Day Introduction

A great overview to a new subject - I will definitely be able to use the skills gained in the workplace.

Clare MacMichael, Helena Partnerships, HTML - 1 Day Introduction

I really enjoyed the course. The trainer was very knowledgeable, friendly and professional. XChange Training was recommended to me by a colleague and I will certainly go back and recommend to other colleagues.

Hayley McGuffie, Wyre Council, HTML & CSS - Two Day Introduction

As always clear, concise and friendly. I have come away from today's course having learnt exactly what I needed to know. Thank you!

Charlotte Green, AXA Investment Managers, HTML - 1 Day Introduction

Excellent course content and structured in such a way that it is easy to understand for the beginner. Thank you for the excellent course.

Tami Penswick, Yahoo, HTML & CSS - 2 Day Introduction

Really enjoyed the course, it was very helpful - thank you!

Linda Smith, BSKYB, HTML - 1 Day Introduction