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Creating Responsive HTML Emails Introduction - Manchester

Key Course Details:

Level:

Introduction

Location:

Central Manchester

Duration:

2
Days - 10am to 5pm

Price:

£450 + vat

Dates:

Click for Dates

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

Overview Full Outline Location Details All Upcoming Dates Client Reviews

Responsive HTML Emails 2 Days
Course Details

This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.

We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

Course Target Audience and delegate prerequisites:

This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a good understanding of your operating system. You should be able to launch applications, manage files and folders, and save or locate documents confidently.
View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?
- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
Dreamweaver Overview
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
HTML Code
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
CSS Code
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
Getting Started
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
Basic Page Creation
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables
- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
Links
- Understanding links
- Creating links
- Creating email links
Responsive Emails and Use of Media Queries
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
Testing
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
Distribution and Delivery
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
View Next Course Dates
Location Details

This course is provided at the XChange Training Manchester training centre based at:

Piccadilly House
49 Piccadilly
Manchester
M1 2AP

Piccadilly House is located in the heart of Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our Manchester Training Venue and Course options

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Coding Responsive HTML Emails 2 Days - Upcoming Manchester Course Dates

16 Feb - 17 Feb	£450 + vat
30 Mar - 31 Mar	£450 + vat
08 Jun - 09 Jun	£450 + vat

Client Reviews

"The course was totally tailored to our needs. Fabulous delivery, shame we ran out of time!"
Michelle Harrison, Greater Manchester Police, Bespoke Intermediate - 1 Day Bespoke
"This was a very good training course. It was well paced and clearly presented. The mix between instruction and practice was well balanced. I have learnt a huge amount and am looking forward to consolidating skills."
Gary Morris, University of Leeds, Articulate Storyline - 2 Day Introduction
"The training was excellent, well paced and all of our questions were answered. There was time at the end to put into practice what had been learnt and ask further questions or queries. Prepared handouts were are clear and useful for future reference."
Kerry Willis, Paignton Zoo, InDesign - 1 Day Introduction
"Really enjoyed the course. Presented a comprehensive overview of Articulate and helped us out with any queries we had."
Chris Bateman, Glasgow Caledonian Uni, Articulate Storyline - 2 Day Introduction
"The instructor was fantastic - very easy going and very knowledgeable. I really enjoyed the course and will definitely look to have more training in future through XChange Training."
David Merritt, DSM Services, SketchUp - 1 Day Introduction
"The instructor was engaging, knowledgeable and paced the delivery well. Overall a good experience."
Martyn Godwin, University of York, Storyline - 2 Day Introduction
"Thought course and instructor were excellent. Very approachable and enthusiastic. Good pace of learning. Would recommend. "
John Woodward, University of Liverpool, HTML5 & CSS3 - 2 Day Introduction
"Very good and extremely informative. Complicated enough to be challenging yet explained well enough to not put me off. Thanks!"
Will Jobbins, Freelance, WordPress - 2 Day Introduction
"I learned a lot within just one day, the instructor was very competent and tailored the session to my company's needs."
Marina Kozlova, Hangar Seven, DPS - 2 Day Introduction
"The course was thorough and well explained. The friendly approach made it all easy to understand and follow and all questions were dealt with straight away. Thank you!"
Jade Hindley, Inspire, Adobe InDesign - Two Day Introduction