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Creating Responsive HTML Emails Introduction - Manchester

Key Course Details:

Level:

Introduction

Location:

Central Manchester

Duration:

2
Days - 10am to 5pm

Price:

£450 + vat

Dates:

Click for Dates

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

Overview Full Outline Location Details All Upcoming Dates Client Reviews

Responsive HTML Emails 2 Days
Course Details

This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.

We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

Course Target Audience and delegate prerequisites:

This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a good understanding of your operating system. You should be able to launch applications, manage files and folders, and save or locate documents confidently.
View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?
- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
Dreamweaver Overview
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
HTML Code
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
CSS Code
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
Getting Started
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
Basic Page Creation
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables
- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
Links
- Understanding links
- Creating links
- Creating email links
Responsive Emails and Use of Media Queries
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
Testing
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
Distribution and Delivery
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
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Location Details

This course is provided at the XChange Training Manchester training centre based at:

Piccadilly House
49 Piccadilly
Manchester
M1 2AP

Piccadilly House is located in the heart of Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our Manchester Training Venue and Course options

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Coding Responsive HTML Emails 2 Days - Upcoming Manchester Course Dates

16 Feb - 17 Feb	£450 + vat
30 Mar - 31 Mar	£450 + vat
08 Jun - 09 Jun	£450 + vat

Client Reviews

"Excellent training day, very knowledgeable and friendly instructor. Good to have one-to-one tuition as covered a lot of topics. "
Nadia Valkanova, Schuh, Premiere Pro - 1 Day Advanced
"I was first sceptical of this course, with regards to the knowledge I would gain in such a short time, but having taken this course, I could not have been happier. The tutor was fantastic, very knowledgable and helpful. I would not only recommend XChange training but would consider doing further courses myself. "
Gary Carney, none, HTML & CSS - 2 Day Introduction
"The instructor was very friendly and knowledgeable. He was happy to answer all questions and he made sure that we were confident with his responses."
Richard Graves, Experian, Captivate - 2 Day Introduction
"Great general overview giving me an excellent insight into the crazy world of Photoshop!"
Nic Griffiths, Getty Images, Photoshop - 2 Day Introduction
"I thoroughly enjoyed the course. I learnt an awfull lot and feel confident that I will be able to put everything to good use. "
Anthea Denning, Denning Design, QuarkXPress - 2 Day Introduction
"Our instructor put us at ease immediately and explained all course content very clearly and efficiently. He quickly realised what level we were at and adapted the content to suit. "
Lynn McBean, Material MC, Photoshop - 1 Day Bespoke
"Excellent, answered all of my questions, now familiar with all of the shortcuts and tools I hoped to be familiar with. A great introduction that will save me a lot of time."
Robyn Wyatt, NHS Christie, InDesign - 2 Day Bespoke
"The trainer had an excellent knowledge of product and how to apply things in a day to day situation."
Faye Purver, Mi-Case, Photoshop - 2 Day Introduction
"It was a good starting point to learn about Photoshop and was a good relaxed informal class."
Melanie Day, Parker Hannifin, Photoshop - 2 Day Introduction
"The instructor was absolutely brilliant, he was enthusiastic and no question was ever too much to answer. The environment was lovely and learning was enjoyable."
Laura Kay, Lakelovers, InDesign Introduction - 2 Days