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Creating Responsive HTML Emails Introduction - Manchester
Key Course Details:
Level:
Introduction
Duration:
2
Days - 10am to 5pm
Price:
£450 + vat
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
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Responsive HTML Emails 2 Days
Course Details
This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.
We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.
Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.
Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.
Course Target Audience and delegate prerequisites:
This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
- Understanding links
- Creating links
- Creating email links
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
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Location Details
This course is provided at the XChange Training Manchester training centre based at:
Piccadilly House
49 Piccadilly
Manchester
M1 2APPiccadilly House is located in the heart of Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our Manchester Training Venue and Course options
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Coding Responsive HTML Emails 2 Days - Upcoming Manchester Course Dates
30 Oct - 31 Oct £450 + vat 12 Dec - 13 Dec £450 + vat 24 Feb - 25 Feb £450 + vat 28 Apr - 29 Apr £450 + vat 23 Jun - 24 Jun £450 + vat -
Client Reviews
"With his very patient approach the trainer was able to get us to the stage we were hoping to be at by the end of the day. Many thanks."
Alan Sadler, Marie Stopes International, QuarkXPress - 1 Day Bespoke
"Good interactive training. Trainer was excellent. Thanks"
Andy Doust, RRG Group, Microsoft Excel VBA 1 Day Introduction
"The course was set at the right pace. The course instructor was very approachable, friendly, patient. Overall a good course."
Jayne Edwards, Liverpool City Council, Animate Introduction - Two Days
"Very relaxed atmosphere & friendly atmosphere. Trainer very informative, knowledgable and willing to help with any questions or difficulties. Offices in a good central location. An enjoyable and informative course."
Kerry Duguid, Plant Integrity Mgmt., Illustrator - Two Day Introduction
"Brilliant introduction to using LiveCycle. It was completely bespoke and tailored to my needs."
Denise McMann, Adobe LiveCycle - 1 Day Designer Introduction
"The trainer was excellent - she explained everything in depth and gave me enough time to keep up. The content was very useful and I know feel a lot more confident to use InDesign. "
Sian Hughes, UKTI, InDesign - 1 Day Introduction
"I learned a lot within just one day, the instructor was very competent and tailored the session to my company's needs."
Marina Kozlova, Hangar Seven, DPS - 2 Day Introduction
"The course was on a one to one basis which was brilliant because it allowed me to follow my own path through it. The tutor was extremely helpful and had an excellent knowledge of the topic. Based on my experience today I would certainly consider using XChange Training again."
Nick Mills, Landmark Information, Captivate - Bespoke 1 Day
"Always very happy with the excellent training XChange provides and I'll certainly be coming back for more! Thanks "
Polly Cummings, DC Quants, Dreamweaver HTML Emails - 2 Day Course
"Good very clear instructing, especially given that this was the first time I used the software. Excellent."
Sarah Tennant, Christies, Bespoke Apple Keynote 1 Day Introduction
£450 + vat
Next Dates:
30 Oct - 31 Oct
12 Dec - 13 Dec
24 Feb - 25 Feb
28 Apr - 29 Apr
23 Jun - 24 Jun
Over 15 years of providing certified Internet Marketing training courses UK wide
5/5 Stars
Great session. Simon was very knowledgeable and made what could be a confusing system (Google Analytics) very easy to understand.
31/03/2021
5/5 Stars
Relaxed environment, easy to learn in.
04/12/2019
5/5 Stars
Overall the course was extremely informative and relaxed. Simon was really helpful in getting to the bottom of some pretty difficult queries and helped us find the solutions needed.
04/12/2019
5/5 Stars
Simon took us through the software, so I can now navigate Mailchimp and found the answers for our questions where possible.
04/12/2019
5/5 Stars
The course was very casual, but that made learning easier and a lot less intense. Couldnt recommend more!
02/10/2019
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate 
Lunch and refreshments
Frequently Asked Questions
What are the course times?
For all courses in the Manchester Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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