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XChange Training Location Manchester

Learn how to Build websites Optimise for search engines Create emails Execute paid advertising Leverage social media

Creating Responsive HTML Emails Introduction - Manchester

Key Course Details:

Level:

Introduction

Duration:

2
Days
- 10am to 5pm

Price:

£450 + vat

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

  • Responsive HTML Emails 2 Days

    Course Details

    This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.

    We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

    Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

    Upon successful completion of this course, you will be able to:

    • Understand how CSS differs on the web and in email
    • Apply inline CSS to your emails
    • Standardise your email output across a variety of clients and devices
    • Optimise and format images for email
    • Write effective and compelling subject and body text
    • Test and resolve common bugs and issues
    • Avoid being blacklisted or being classed as a spammer

    Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

    Course Target Audience and delegate prerequisites:

    This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.

    You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

    classroom image
  • Full Course Outline

    The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

    How Do HTML Emails Work?
    • The ‘bigger picture’ with webmail, email and mobile clients
    • Examples of responsive HTML emails and e-shots
    • Building a user friendly HTML email
    • Distribution of HTML emails
    • Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
    • What size should they be?
    • Do I need a range of sizes?
    • Should my emails be fluid?
    Dreamweaver Overview
    • Introducing Dreamweaver
    • Learning the interface
    • Dreamweaver workflow
    HTML Code
    • Understanding HTML code
    • Viewing examples of HTML code
    • Specific HTML email requirements
    • Basic HTML exercises
    CSS Code
    • Understanding CSS code
    • Viewing examples of CSS code
    • Mobile specific CSS
    • Media queries
    • Basic CSS exercises
    Getting Started
    • The research process - understanding your readers
    • The design process – effective responsive layout
    • HTML email best practices
    • Email marketing tips
    Basic Page Creation
    • Create a new basic HTML page
    • Add and format text content
    • Insert graphics and images
    • Test and preview the page
    Page Layout with Tables
    • Designing a page layout with tables
    • Creating table structures
    • Modifying and nesting tables
    • Inline styling
    • Formatting text, images and data in tables
    Links
    • Understanding links
    • Creating links
    • Creating email links
    Responsive Emails and Use of Media Queries
    • What is a media query?
    • What does it do and how does it behave?
    • Do I need media queries?
    • How can I implement them to render correctly?
    • Are there any generic fixes for older mail clients?
    • What happens if I need to make a specific width?
    • How do I code a table for collapse?
    • How to write CSS to control page layout
    Testing
    • Testing your HTML email on desktop and mobile screens
    • Uploading your HTML and images
    Distribution and Delivery
    • Options - service providers
    • Creating a mailing list
    • Managing subscribers
    • Scheduling and when to send
    • Anti-spam techniques
  • Location Details

    This course is provided at the XChange Training Manchester training centre based at:

    Piccadilly House
    49 Piccadilly
    Manchester
    M1 2AP

    Piccadilly House is located in the heart of Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).

    Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

    View Full details of our Manchester Training Venue and Course options

    XChange Training Location Manchester

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  • Coding Responsive HTML Emails 2 Days - Upcoming Manchester Course Dates

    04 Aug - 05 Aug £450 + vat
    06 Oct - 07 Oct £450 + vat
    24 Nov - 25 Nov £450 + vat
  • Client Reviews

    "Excellent course. I have a better understanding of WordPress and feel confident to make greater use of it by improving the website my company currently has. I only booked a one day course but will certainly consider booking the second day at a later stage."

    Angela Russell, Decision Lab, WordPress - 1 Day Introduction

    "The one-to-one basis certainly cleared a lot of the problems encounted with the mystery of Enfocus PitStop Professional."

    Keith Dandridge, Information Press, PitStop Pro - 1 Day Introduction

    "Very well delivered, informative, and the tutor was excellent. The small group size made learning and tutor support a pleasure."

    Niall OLeary, LCA, Vectorworks - 2 Day Introduction

    "Trainer was patient and explained commands and process well. Level of development within two days was more than expected!"

    Bryan Sturrock, Event, Vectorworks - 2 Day Introduction

    "Very informative and up to date instructions. First class facilities and throughly recommended."

    Terry Hyde, Canada Life, QuarkXPress - 2 Day Introduction

    "Small group allowed for conversation around relevant topics. Thanks"

    Leon Malletton, University of Sheffield, Premiere Pro - 2 Day Introduction

    "Could have spent all week listening to the clear and concise explanations of all things colour! Thanks."

    Christian Grant, Inca Digital, Colour Management - 1 Day Introduction

    "Very helpful, friendly and patient instructor. Content was all helpful and can be used in my day to day role. "

    Ciaran Donnelly, Howden, Adobe Premiere Pro - 2 Day Introduction

    "The tutor was knowledgeable and very helpful and tactful when advising on our existing Visio diagrams."

    Martin Fox, Euroclear, Microsoft Visio - 1 Day Advanced

    "Excellent facilities, close to the station. The tutor really understood the program and the work of designers. He taught more than was required and answered advanced questions with knowledge and understanding. The course will help me enormously with my work and I wouldn't hesitate to recommend XChange Training to my fellow colleagues and friends."

    Gary Stafford, Shoreline Housing Partnership, InDesign - 1 Day Introduction