WordPress SEO Optimisation 1 Day - Online
Key Course Details:
Level:
Advanced
Duration:
1
Day - 10am to 5pm
Price:
£225 + vat
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
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WordPress SEO Optimisation 1 Day
Course Details
Upon successful completion of this course, you will be able to:
- Use more effective page URLs, titles and descriptions
- Manage your template optimisation
- Control content SEO with no index, no follow and Canonical
- Maximise conversion/subscribers
- Get your visitors more involved
- The benefits and best practice for using the Yoast plug-in
- Yoast focus keyword vs meta keywords
- Accessing key site information with SEO Quake
Our goal is for you to be able to increase the level of the traffic and improve the relevance of the visitors to your existing WordPress site(s) by optimising your pages for search engines.
Course Target Audience and delegate prerequisites:
This course is designed for current WordPress users who having designed their website or blog and are now looking to maximise the search engine optimisation to generate more traffic and hence more clients or subscribers.
You will need basic experience in using WordPress. Ideally, you will have taken our WordPress Introduction Masterclass 2 Day course or the Essentials Introduction 1 Day course. -
Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Google- How Google searches
- What does Google Index mean?
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
Conversion optimisation- Getting users to subscribe
- Use of comment redirecting
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
- Summary of technical, conversion, content and conversation tips
- Staying updated
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
- What is SEO Quake?
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
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Location Details
This course is provided as a remote online course with live training provided by our Web specialist Instructor.
Accessing the live online course anywhere is easy and all you will need is:
- Computer with an updated browser installed (preferably Chrome)
- Separate screen or device for the shared video display
- Sound output via computer or headset
- Ideally a camera and microphone on the computer for remote contact
Our goal is for you to be able to create simple but professional documents that are ready to use for the web and for print.
It is important to note this is not a classroom based training.
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WordPress SEO 1 Day - Upcoming Online Course Dates
31 May - 31 May £225 + vat 21 Jun - 21 Jun £225 + vat 02 Aug - 02 Aug £225 + vat 23 Aug - 23 Aug £225 + vat 27 Sep - 27 Sep £225 + vat 11 Oct - 11 Oct £225 + vat 20 Nov - 20 Nov £225 + vat 06 Dec - 06 Dec £225 + vat -
Client Reviews
"Great instructor, very knowledgeable. Lots of help provided and easy to follow course. Learnt a lot in a small amount of time."
Richard Harrison, Adobe Premiere Pro - Two Day Advanced
"Very helpful, friendly and patient instructor. Content was all helpful and can be used in my day to day role. "
Ciaran Donnelly, Howden, Adobe Premiere Pro - 2 Day Introduction
"Thoroughly enjoyed the two day training course. We had a fantastic trainer and the course content was very clear and helpful. Thank you very much."
Ella Luscombe, Kier Construction Southern, Adobe InDesign - Two Day Introduction
"Brilliant two days of training which allowed me to be confident in my own self taught/on the job knowledge, efficient working methods and hints and tips. Thank you. "
Jackie Williams, British Council, Adobe InDesign - Two Day Advanced
"A thoroughly enjoyable course, very useful and brilliantly tailored to our requirements. Have completed two other introductory InDesign courses and this has been the best by far. Would definitely recommend to others."
Juliet McEwan, University of Glasgow, InDesign - 2 Day Bespoke Introduction
"The course was set at the right pace. The course instructor was very approachable, friendly, patient. Overall a good course."
Jayne Edwards, Liverpool City Council, Animate Introduction - Two Days
"The course was excellent and the pace was kept to the right speed."
Kate Durrant, IAPA, Dreamweaver - One Day Introduction
"Excellent venue, well organised course with highly experienced and knowledgeable staff"
Chris Tynan, Alun School, Dreamweaver - 5 Day ACA Masterclass
"A very good starting point for us to go away and thoroughly learn Strata."
Jen Foster, Perception Design, Strata 3D CX - 1 Day Essentials
"The course was great - a lot of content and adapted well for both attendees needs - brilliant trainer who obviously has a lot of experience which really helped. Thank you."
Amanda Hayes, Weil Gotshal & Manges, InDesign - 2 Day Introduction