WordPress SEO Optimisation 1 Day - Online
Key Course Details:
Level:
Advanced
Duration:
1
Day - 10am to 5pm
Price:
£225 + vat
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.
Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.
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WordPress SEO Optimisation 1 Day
Course Details
Upon successful completion of this course, you will be able to:
- Use more effective page URLs, titles and descriptions
- Manage your template optimisation
- Control content SEO with no index, no follow and Canonical
- Maximise conversion/subscribers
- Get your visitors more involved
- The benefits and best practice for using the Yoast plug-in
- Yoast focus keyword vs meta keywords
- Accessing key site information with SEO Quake
Our goal is for you to be able to increase the level of the traffic and improve the relevance of the visitors to your existing WordPress site(s) by optimising your pages for search engines.
Course Target Audience and delegate prerequisites:
This course is designed for current WordPress users who having designed their website or blog and are now looking to maximise the search engine optimisation to generate more traffic and hence more clients or subscribers.
You will need basic experience in using WordPress. Ideally, you will have taken our WordPress Introduction Masterclass 2 Day course or the Essentials Introduction 1 Day course. -
Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Google- How Google searches
- What does Google Index mean?
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
Conversion optimisation- Getting users to subscribe
- Use of comment redirecting
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
- Summary of technical, conversion, content and conversation tips
- Staying updated
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
- What is SEO Quake?
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
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Location Details
This course is provided as a remote online course with live training provided by our Web specialist Instructor.
Accessing the live online course anywhere is easy and all you will need is:
- Computer with an updated browser installed (preferably Chrome)
- Separate screen or device for the shared video display
- Sound output via computer or headset
- Ideally a camera and microphone on the computer for remote contact
Our goal is for you to be able to create simple but professional documents that are ready to use for the web and for print.
It is important to note this is not a classroom based training.
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WordPress SEO 1 Day - Upcoming Online Course Dates
28 Feb - 28 Feb £225 + vat 21 Mar - 21 Mar £225 + vat 25 Apr - 25 Apr £225 + vat 23 May - 23 May £225 + vat 13 Jun - 13 Jun £225 + vat 18 Jul - 18 Jul £225 + vat 01 Aug - 01 Aug £225 + vat -
Client Reviews
"I really enjoyed the course and the content/pace was easy to follow and gave us opportunities to play around and test what we had learnt. "
Ashleigh Toll, NSPCC, InDesign - 2 Day Bespoke
"I have used XChange Training many times and I have been very happy with the training sessions, information supplied and the instructor's knowledge. Thank you for all your help in organising the courses."
Margaret Nolan-Meddings, Miller Insurance Services LLP, Digital Publishing Suite - 1 Day Introduction
"Great course, very informative, pitched at exactly the right level and kept my attention even on a Friday afternoon!"
Rebecca Milford, Emap, PitStop Pro - 1 Day Introduction
"I thoroughly enjoyed the course. I learnt an awfull lot and feel confident that I will be able to put everything to good use. "
Anthea Denning, Denning Design, QuarkXPress - 2 Day Introduction
"Very Informative and useful. Great insight into Photoshop and its commercial uses at work. Excellent location and trainer."
Shane O’Byrne, MEC Global, Photoshop - 2 Day Introduction
"Instructor was very knowledgable and provided great assistance and help in our introduction course. Would definitely recommend."
Stefan Elias, EE, Cinema 4D - 2 Day Introduction
"Not my first course here and surely not my last! Absolutely brilliant instructor, comfortable facilities and a truly valuable opportunity."
Emily Theodore, Catersales, Bespoke Cinema 4D Intermediate Course
"Our instructor put us at ease immediately and explained all course content very clearly and efficiently. He quickly realised what level we were at and adapted the content to suit. "
Lynn McBean, Material MC, Photoshop - 1 Day Bespoke
"The instructor was excellent and very patient!"
Sharon Clarken, Newsquest Magazines Ltd, Photoshop - 2 Day Advanced
"Very good hands-on experience. Instructor was very enthusiastic and obviously knew his stuff."
Helen Swailes, JT International S.A., HTML & CSS - 2 Day Introduction