Bespoke Google Ads Advanced 1 Day

Key Course Details:

Level:

Advanced

Location:

UK Centres, Online, Onsite

Class, Online, Onsite

Duration:

1 Day (10am-5pm)

Price:

From £695 + VAT

Dates:

Dates to suit you

Take your Google Ads skills to the next level and improve campaign performance. This 1-day advanced course explores optimisation techniques, advanced targeting and strategies to maximise return on investment.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke Google Ads training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

Overview Full Outline Location Options Related Courses Client Reviews

Bespoke Google Ads Advanced 1 Day

Course Details

This 1-day Google Ads advanced course is designed for users who already have experience with running campaigns and want to improve performance and achieve better results. It focuses on advanced techniques and strategies to help you get more value from your advertising spend.

Throughout the course, you will explore advanced targeting options, bidding strategies and campaign optimisation techniques. You will learn how to analyse performance data, refine campaigns and improve key metrics such as click-through rate, conversions and return on investment.

In this bespoke course, content is tailored to your organisation and delivered online or onsite. By the end of the session, participants will be able to manage and optimise campaigns more effectively, making informed decisions to improve performance and achieve marketing objectives.

Course Target Audience and delegate prerequisites:

This course is intended for users who already have a working knowledge of Google Ads and want to build on their existing skills. It is suitable for marketing professionals, business owners and anyone responsible for managing or optimising paid search campaigns. It is particularly useful for those looking to improve campaign performance, reduce wasted spend and gain a deeper understanding of how to maximise return on investment.

Delegates should have prior experience with Google Ads, including setting up and managing campaigns. A good understanding of keywords, ad creation and basic performance metrics is required. Familiarity with general marketing concepts and access to a Google Ads account will be beneficial for practical exercises.

View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Advanced Campaign Strategy
- Setting clear campaign objectives
- Structuring campaigns for performance
- Aligning campaigns with business goals
- Using different campaign types effectively
Advanced Keyword Strategies
- Refining keyword targeting
- Advanced match type strategies
- Using search term reports
- Expanding and refining keyword lists
Audience Targeting
- Using audience segments
- Remarketing and custom audiences
- Combining audience and keyword targeting
- Targeting based on user intent
Bidding and Budget Optimisation
- Automated bidding strategies
- Maximising conversions and value
- Budget allocation techniques
- Improving cost efficiency
Ad Optimisation and Testing
- Improving ad relevance and quality
- A/B testing ad variations
- Using responsive search ads effectively
- Enhancing ad extensions
Performance Analysis
- Analysing key performance metrics
- Identifying trends and opportunities
- Using reports to inform decisions
- Tracking conversions and outcomes
Optimisation Techniques
- Improving quality score
- Reducing wasted spend
- Refining targeting and messaging
- Continuous campaign improvement
Scaling and Growth
- Scaling successful campaigns
- Expanding into new audiences
- Testing new strategies
- Planning long-term campaign growth
Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓
This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

Remote Online

Delivered Online to your location

Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training Courses

Central London

5 St John’s Lane, Clerkenwell, EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training Centre

Central Manchester

Piccadilly House, 49 Piccadilly, M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training Centre

Central Glasgow

Centrum Business Centre, 38 Queen Street, G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training Centre

Onsite

Onsite at your Offices/Premises

If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training
Related Courses

Below are related bespoke courses for alternative tailored training options.

Bespoke Google Training Courses
Google Ads Introduction - 1 Day Training Course Google Analytics (GA4) Introduction - 1 Day Training Course Google Analytics (GA4) Advanced - 1 Day Training Course Google Analytics (GA4) Implementation - 1 Day Training Course Google Tag Manager Introduction - 1 Day Training Course SEO Introduction - 1 Day Training Course SEO Advanced - 1 Day Training Course
Client Reviews

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Paul Sloey, Jacobs, Premiere Pro - 2 Day Bespoke
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Richard Graves, Experian, Captivate - 2 Day Introduction
''The course was totally tailored to our needs. Fabulous delivery, shame we ran out of time!''
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''Very helpful, friendly and patient instructor. Content was all helpful and can be used in my day to day role. ''
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Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.