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This document sets forth the Privacy Policy (the "Privacy Policy") for this Web site, www.xchangetraining.co.uk (the "Site"). If you have objections to the Privacy Policy, you should not access or use this Site. This Privacy Policy does not govern privacy practices associated with offline activities or other XChange Training UK Ltd web sites.

Our commitment

XChange Training UK Ltd are committed to ensuring the security and protection of the personal information that we process, and to provide a compliant and consistent approach to data protection. We have a robust and effective data protection program in place which complies with existing law and abides by the data protection principles.

XChange Training UK Ltd are dedicated to safeguarding the personal information under our remit with a data protection regime that is effective and fit for purpose with GDPR compliance.

Collection of personal information

As a visitor to this Site, you can engage in many activities without providing any personal information. In connection with other activities, such as course bookings, enquiries or subscribing XChange Training UK Ltd will ask you to provide certain information about yourself by filling out and submitting an online form with a consent request to contact you in compliance with GDPR law.

When you use the Site, XChange Training UK Ltd or third parties authorised by XChange Training UK Ltd may also collect certain technical and routing information about your computer to facilitate your use of the Site and its services. For example, we may log environmental variables, such as browser type and operating system of your computer. We use these environmental variables to facilitate and track your use of the site and its services. Without expressly informing you in each particular circumstance, we do not match such information with any of your personal information.

What personal information we collect

The information we collect is based on what you provide us which can include:

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

The Site contains links to other sites at which personal information is collected. In such instances, unless expressly provided to the contrary, the collection and use of your personal information will be governed by the privacy policy applicable to that site. That privacy policy should identify the entity that is collecting your personal information.

Use of cookies

XChangeTraining.co.uk is built without the use of cookies meaning when you visit this Site, you can browse the Site and access important information without revealing your identity.

Communications from the site

Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email or email us at info@xchangetraining.co.uk.

In your correspondence, please indicate with as much detail as possible the location on this Site where you provided your personal information.

Entities collecting personal information

Personal information on this Site is collected by XChange Training UK Ltd who are located at: 5 St John's Lane, Clerkenwell, London, EC1M 4BH, United Kingdom and its phone number is: +44 (0)345 363 1130.

Controlling your personal information

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@xchangetraining.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you. If you would like a copy of the information held on you please write to XChange Training, 5 St John’s Lane, London, EC1M 4BH.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

How your personal information is used

XChangeTraining.co.uk collects your information in order to record and support your participation in the activities you select. If you subscribe to a service or register a product, for example, the information is used to register your rights, if any, to technical support or other benefits that may be made available to registered users. Your personal information is also used to keep you informed about product upgrades, special offers, and other products and services of XChange Training UK Ltd and selected third parties if you have so opted to receive such communications.

XChangeTraining.co.uk may collect information about the use of the Site, such as the types of services used and how many users we receive daily. This information is collected in aggregate form, without identifying any user individually. XChange Training UK Ltd may use this aggregate, non-identifying statistical data for statistical analysis, marketing, or similar promotional purposes.

Privacy-related queries

XChange Training UK Ltd takes its users' privacy concerns seriously. If you believe that XChange Training UK Ltd has not complied with this Online Privacy Policy with respect to your personal information or you have other related inquiries or concerns, you may write to the XChange Training UK Ltd Privacy Officer at the address indicated above.

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Learn how to
Measure Performance Improve Search Visibility Track Users & Conversions Optimise Campaign Results Turn Data into Insights

Google Training Courses - Classroom & Live Online

Google tools power modern digital marketing, analytics and online visibility. Our Google training courses teach you how to use them effectively in real-world workflows to measure performance, optimise campaigns and improve results.

From understanding website performance with Google Analytics (GA4), to improving search visibility using Google Search Console, managing campaigns with Google Ads, and implementing tracking with Google Tag Manager, you’ll learn how to use Google’s tools together to make better, data-driven decisions.

Who are these courses for?
- Marketing professionals looking to improve campaign performance
- Business owners wanting better insight into website and customer data
- Analysts working with digital data and reporting
- Teams responsible for SEO, paid media or website optimisation

What will you gain?
- Confidence using key Google tools including Analytics, Ads and Tag Manager
- Ability to track, measure and interpret website and campaign performance
- Practical skills to optimise marketing campaigns and improve ROI
- Understanding of data-driven decision making across digital channels

Courses are available live online, onsite at your organisation, or in the classroom at our centres in London, Manchester and Glasgow with bespoke training options tailored to your goals.

Google tools power modern digital marketing, analytics and online visibility. Our Google training courses teach you how to use them effectively in real-world workflows to measure performance, optimise campaigns and improve results.

From understanding website performance with Google Analytics (GA4), to improving search visibility using Google Search Console, managing campaigns with Google Ads, and implementing tracking with Google Tag Manager, you’ll learn how to use Google’s tools together to make better, data-driven decisions.

Who are these courses for?
- Marketing professionals looking to improve campaign performance
- Business owners wanting better insight into website and customer data
- Analysts working with digital data and reporting
- Teams responsible for SEO, paid media or website optimisation

What will you gain?
- Confidence using key Google tools including Analytics, Ads and Tag Manager
- Ability to track, measure and interpret website and campaign performance
- Practical skills to optimise marketing campaigns and improve ROI
- Understanding of data-driven decision making across digital channels

Courses are available live online, onsite at your organisation, or in the classroom at our centres in London, Manchester and Glasgow with bespoke training options tailored to your goals.

App Icon Authorised Courses

Frequently Asked Questions

What Google tools are covered in the XChange courses?

We offer training across Google Analytics (GA4), Google Ads, Google Search Console, Google SEO, Tag Manager and other Google marketing and data tools.

Do I need prior experience to attend Google training?

No. We offer courses from beginner through to advanced levels, depending on your experience and goals.

Is Google Analytics (GA4) included in your courses?

Yes. GA4 is a core part of our analytics training, covering reporting, events, conversions and insights.

Do you provide training in Google Analytics?

Yes, we offer 1-day introduction course for Google Analytics that can be delivered in our classrooms, online or onsite. Empower yourself with data by understanding how to find, analyse and report on your findings in Google Analytics and how to use your learnings to improve your website and marketing.

Do you offer SEO training using Google tools?

Yes. Our courses include Google Search Console and related tools to help improve website visibility and search performance.

Can Google training be tailored for our team?

Yes. We provide bespoke Google training tailored to your organisation, workflows and objectives.

Are the Google courses available online or in person?

Our Google courses are available live online, onsite at your premises or in our classrooms in London, Manchester and Glasgow.

Will I learn how to track conversions and performance?

Yes. Tracking, measurement and optimisation are core components of our Google training courses.

Do the courses cover real business use cases?

Yes. All training is hands-on and based on real-world marketing and analytics scenarios.

Why Learn Google Tools for Marketing & Analytics

Reasons for Learning Google Tools for Marketing & Analytics

Google tools sit at the core of modern digital marketing, providing the data and insights needed to understand performance, improve visibility and optimise results. From tracking user behaviour with Google Analytics (GA4) to improving search presence with Google Search Console and managing campaigns through Google Ads, these platforms allow you to make informed, data-driven decisions across your digital activity.

Learning how these tools work together enables you to move beyond basic reporting and develop a more strategic approach to marketing, helping you identify opportunities, refine campaigns and improve overall return on investment.

What Skills Will I Get from Learning Google Tools

This comprehensive training covers the key Google platforms used for analytics, SEO and advertising. You will learn how to measure website performance, track events and conversions, improve search visibility, and build and optimise campaigns.

You will also gain practical experience in implementing tracking using tools such as Google Tag Manager, interpreting data to generate actionable insights, and presenting results clearly through reporting and dashboards.

Industries/Sectors Which Need Google Marketing & Analytics Skills

Google skills are essential across a wide range of industries including digital marketing, ecommerce, media, publishing and professional services. Any organisation with an online presence relies on data, search visibility and campaign performance to drive growth.

These skills are highly valued by marketing teams, business owners, analysts and agencies looking to improve performance, understand audiences and make more effective use of digital channels.