Google Training Courses - Classroom & Live Online
Google tools power modern digital marketing, analytics and online visibility. Our Google training courses teach you how to use them effectively in real-world workflows to measure performance, optimise campaigns and improve results.
From understanding website performance with Google Analytics (GA4), to improving search visibility using Google Search Console, managing campaigns with Google Ads, and implementing tracking with Google Tag Manager, you’ll learn how to use Google’s tools together to make better, data-driven decisions.
Who are these courses for?
- Marketing professionals looking to improve campaign performance
- Business owners wanting better insight into website and customer data
- Analysts working with digital data and reporting
- Teams responsible for SEO, paid media or website optimisation
What will you gain?
- Confidence using key Google tools including Analytics, Ads and Tag Manager
- Ability to track, measure and interpret website and campaign performance
- Practical skills to optimise marketing campaigns and improve ROI
- Understanding of data-driven decision making across digital channels
Courses are available live online, onsite at your organisation, or in the classroom at our centres in London, Manchester and Glasgow with bespoke training options tailored to your goals.
Google tools power modern digital marketing, analytics and online visibility. Our Google training courses teach you how to use them effectively in real-world workflows to measure performance, optimise campaigns and improve results.
From understanding website performance with Google Analytics (GA4), to improving search visibility using Google Search Console, managing campaigns with Google Ads, and implementing tracking with Google Tag Manager, you’ll learn how to use Google’s tools together to make better, data-driven decisions.
Who are these courses for?
- Marketing professionals looking to improve campaign performance
- Business owners wanting better insight into website and customer data
- Analysts working with digital data and reporting
- Teams responsible for SEO, paid media or website optimisation
What will you gain?
- Confidence using key Google tools including Analytics, Ads and Tag Manager
- Ability to track, measure and interpret website and campaign performance
- Practical skills to optimise marketing campaigns and improve ROI
- Understanding of data-driven decision making across digital channels
Courses are available live online, onsite at your organisation, or in the classroom at our centres in London, Manchester and Glasgow with bespoke training options tailored to your goals.
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London Google Courses →
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Manchester Google Courses →
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Glasgow Google Courses →
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Google Courses - Other Locations
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Bespoke Google Courses
Bespoke Google tools training courses are available both Online or at our London, Manchester and Glasgow centres. These sessions are organised for private groups or individuals with content tailored to your level and requirements on dates to suit you. Our courses focus on practical application using real-world scenarios and workflows, not just theory, ensuring you can apply your skills immediately.
Google Ads Introduction - 1 Day Training Course
Level: Introduction
Google Ads Advanced - 1 Day Training Course
Level: Advanced
Google Analytics (GA4) Introduction - 1 Day Training Course
Level: Introduction
Google Analytics (GA4) Advanced - 1 Day Training Course
Level: Advanced
Google Analytics (GA4) Implementation - 1 Day Training Course
Level: Advanced
Google Tag Manager Introduction - 1 Day Training Course
Level: Introduction
SEO Introduction - 1 Day Training Course
Level: Introduction
SEO Advanced - 1 Day Training Course
Level: Advanced
CLICK FOR MORE INFORMATION
ON BESPOKE TRAINING -
Onsite Google Courses
Our bespoke Google tools courses can also be provided as a private course onsite at your premises for you or your group with tailored content. The training cost remains the same although there may be some additional basic expenses depending upon your location.
Google Ads Introduction - 1 Day Training Course
Level: Introduction
Google Ads Advanced - 1 Day Training Course
Level: Advanced
Google Analytics (GA4) Introduction - 1 Day Training Course
Level: Introduction
Google Analytics (GA4) Advanced - 1 Day Training Course
Level: Advanced
Google Analytics (GA4) Implementation - 1 Day Training Course
Level: Advanced
Google Tag Manager Introduction - 1 Day Training Course
Level: Introduction
SEO Introduction - 1 Day Training Course
Level: Introduction
SEO Advanced - 1 Day Training Course
Level: Advanced
CLICK TO FIND OUT MORE
ABOUT ONSITE TRAINING -
Live Online Google Courses →
Google Ads Introduction - 1 Day Training Course
Level: Introduction
Google Ads Advanced - 1 Day Training Course
Level: Advanced
Google Analytics (GA4) Introduction - 1 Day Training Course
Level: Introduction
Google Analytics (GA4) Advanced - 1 Day Training Course
Level: Advanced
Google Analytics (GA4) Implementation - 1 Day Training Course
Level: Advanced
Google Tag Manager Introduction - 1 Day Training Course
Level: Introduction
SEO Introduction - 1 Day Training Course
Level: Introduction
SEO Advanced - 1 Day Training Course
Level: Advanced
Frequently Asked Questions
What Google tools are covered in the XChange courses?
We offer training across Google Analytics (GA4), Google Ads, Google Search Console, Google SEO, Tag Manager and other Google marketing and data tools.
Do I need prior experience to attend Google training?
No. We offer courses from beginner through to advanced levels, depending on your experience and goals.
Is Google Analytics (GA4) included in your courses?
Yes. GA4 is a core part of our analytics training, covering reporting, events, conversions and insights.
Do you provide training in Google Analytics?
Yes, we offer 1-day introduction course for Google Analytics that can be delivered in our classrooms, online or onsite. Empower yourself with data by understanding how to find, analyse and report on your findings in Google Analytics and how to use your learnings to improve your website and marketing.
Do you offer SEO training using Google tools?
Yes. Our courses include Google Search Console and related tools to help improve website visibility and search performance.
Can Google training be tailored for our team?
Yes. We provide bespoke Google training tailored to your organisation, workflows and objectives.
Are the Google courses available online or in person?
Our Google courses are available live online, onsite at your premises or in our classrooms in London, Manchester and Glasgow.
Will I learn how to track conversions and performance?
Yes. Tracking, measurement and optimisation are core components of our Google training courses.
Do the courses cover real business use cases?
Yes. All training is hands-on and based on real-world marketing and analytics scenarios.
Why Learn Google Tools for Marketing & Analytics
Reasons for Learning Google Tools for Marketing & Analytics
Google tools sit at the core of modern digital marketing, providing the data and insights needed to understand performance, improve visibility and optimise results. From tracking user behaviour with Google Analytics (GA4) to improving search presence with Google Search Console and managing campaigns through Google Ads, these platforms allow you to make informed, data-driven decisions across your digital activity.
Learning how these tools work together enables you to move beyond basic reporting and develop a more strategic approach to marketing, helping you identify opportunities, refine campaigns and improve overall return on investment.
What Skills Will I Get from Learning Google Tools
This comprehensive training covers the key Google platforms used for analytics, SEO and advertising. You will learn how to measure website performance, track events and conversions, improve search visibility, and build and optimise campaigns.
You will also gain practical experience in implementing tracking using tools such as Google Tag Manager, interpreting data to generate actionable insights, and presenting results clearly through reporting and dashboards.
Industries/Sectors Which Need Google Marketing & Analytics Skills
Google skills are essential across a wide range of industries including digital marketing, ecommerce, media, publishing and professional services. Any organisation with an online presence relies on data, search visibility and campaign performance to drive growth.
These skills are highly valued by marketing teams, business owners, analysts and agencies looking to improve performance, understand audiences and make more effective use of digital channels.