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Bespoke Google Ads Introduction 1 Day

Key Course Details:

Level:

Introduction

Location:

UK Centres, Online, Onsite

Class, Online, Onsite

Duration:

1 Day (10am-5pm)

Price:

From £595 + VAT

Dates:

Dates to suit you

Learn the fundamentals of Google Ads and how to create effective paid search campaigns. This 1-day course introduces key tools, features and techniques to help you reach your target audience and get better results from your advertising.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke Google Ads training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

Overview Full Outline Location Options Related Courses Client Reviews

Bespoke Google Ads Introduction 1 Day

Course Details

This 1-day Google Ads course provides a practical introduction to creating and managing paid search campaigns using Google Ads. It is designed to help users understand how advertising on Google works and how to use it effectively to reach the right audience.

Throughout the course, you will learn how to set up campaigns, choose the right keywords, write effective ad copy and manage budgets. You will also explore how to measure performance using key metrics and make improvements to achieve better results.

In this bespoke course, content is tailored to your organisation and delivered online or onsite. By the end of the session, participants will have a clear understanding of how to plan, create and manage Google Ads campaigns to support their marketing objectives.

Course Target Audience and delegate prerequisites:

This course is intended for individuals who are new to Google Ads or have limited experience and want to build a solid foundation in paid search advertising. It is suitable for professionals in marketing, communications, small business owners and anyone responsible for promoting products or services online. It is particularly useful for those looking to gain practical skills in setting up and managing campaigns, as well as understanding how to improve performance and return on investment.

No prior experience with Google Ads is required, but delegates should have a basic understanding of using the internet and web browsers. Familiarity with general marketing concepts and how websites function will be beneficial. Participants should be comfortable using a computer, managing files and navigating online platforms.

View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Introduction to Google Ads
- What is Google Ads and how it works
- Understanding paid search and the ad auction
- Overview of campaign types and formats
- Setting objectives and goals
Account Structure and Setup
- Google Ads account structure (campaigns, ad groups, keywords)
- Setting up a campaign
- Choosing campaign objectives
- Location and audience targeting basics
Keyword Research and Targeting
- Understanding keywords and search intent
- Using keyword research tools
- Match types and how they work
- Negative keywords
Writing Effective Ads
- Creating compelling ad copy
- Headlines and descriptions
- Calls to action
- Ad extensions overview
Budgets and Bidding
- Setting budgets and controlling spend
- Understanding bidding strategies
- Cost-per-click (CPC) basics
- Maximising value from your budget
Measuring Performance
- Key metrics (clicks, impressions, CTR, conversions)
- Understanding performance reports
- Identifying what’s working and what’s not
- Introduction to conversion tracking
Optimising Campaigns
- Improving ad performance
- Refining keywords and targeting
- Testing and improving ads
- Ongoing campaign management
Best Practices and Next Steps
- Common mistakes to avoid
- Tips for improving results over time
- Scaling campaigns
- Further learning and progression
Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓
This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

Remote Online

Delivered Online to your location

Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training Courses

Central London

5 St John’s Lane, Clerkenwell, EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training Centre

Central Manchester

Piccadilly House, 49 Piccadilly, M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training Centre

Central Glasgow

Centrum Business Centre, 38 Queen Street, G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training Centre

Onsite

Onsite at your Offices/Premises

If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training
Related Courses

Below are related bespoke courses for alternative tailored training options.

Bespoke Google Training Courses
Google Ads Advanced - 1 Day Training Course Google Analytics (GA4) Introduction - 1 Day Training Course Google Analytics (GA4) Advanced - 1 Day Training Course Google Analytics (GA4) Implementation - 1 Day Training Course Google Tag Manager Introduction - 1 Day Training Course SEO Introduction - 1 Day Training Course SEO Advanced - 1 Day Training Course
Client Reviews

''Very useful course and content. Taught well''
James Davies, ISS Facility Services, Excel 2012 - 1 Day Intermediate
''Really productive day. Very pleased with the tutoring, thank you.''
Jonathan Mawer, Vectorworks - 1 Day Introduction
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Alex Goodman, iris Culture, Photoshop - 1 Day Introduction
''Training is/was comprehensive and a good overview for the beginner. Good outline of course and structured day's learning.''
Courtney Jones, SPS, InDesign Introduction - 2 Days
''Informative, personalized and excellent tuition provided. ''
Miles Walker, Travel Counsellors, Dreamweaver - 1 Day Introduction
''A great session, covering some fantastic tools and knowledge about the product. The trainer was excellent, and was great at tailoring the course to my specific needs, and explained and demonstrated things in a well executed manner - thank you so much!''
Lauren Orange, The Freeston Academy, Adobe Illustrator - 1 Day Introduction
''Very satisfied with the training given and would like to be offered the chance for more training if possible!''
Ann Lowman, Watkins Gray, Microsoft Word - 1 Day Intermediate
''An excellent tutor and very approachable.''
Rachel Burns, Paragon Group , Flash - 2 Day Introduction
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Sian Murphy, Riverside Housing, Storyline - 2 Day Introduction
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Francesca D’Alessio, Rider Levett Bucknall, Adobe InDesign - Two Day Introduction

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.