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Bespoke Google Analytics (GA4) Advanced 1 Day

Key Course Details:

Level:

Advanced

Location:

UK Centres, Online, Onsite

Class, Online, Onsite

Duration:

1 Day (10am-5pm)

Price:

From £695 + VAT

Dates:

Dates to suit you

Take your Google Analytics skills further and gain deeper insights into performance. This 1-day advanced course explores analysis techniques, custom reporting and how to use data more effectively to support decision-making.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke Google Analytics training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

Overview Full Outline Location Options Related Courses Client Reviews

Bespoke Google Analytics (GA4) Advanced 1 Day

Course Details

This 1-day Google Analytics advanced course is designed for users who already have a basic understanding of GA4 and want to develop more advanced analysis skills. It focuses on using data more effectively to gain deeper insights into user behaviour and performance.

Throughout the course, you will explore advanced reporting techniques, including custom reports, explorations and audience analysis. You will learn how to interpret data more effectively, identify trends and use insights to improve marketing performance and user experience.

In this bespoke course, content is tailored to your organisation and delivered online or onsite. By the end of the session, participants will be able to analyse data with greater confidence, generate meaningful insights and apply findings to support business and marketing objectives.

Course Target Audience and delegate prerequisites:

This course is intended for users who already have a working knowledge of Google Analytics and want to build on their existing skills. It is suitable for marketing professionals, analysts and anyone responsible for interpreting data and improving digital performance. It is particularly useful for those looking to gain deeper insights, create more advanced reports and make more informed, data-driven decisions.

Delegates should have prior experience using Google Analytics (GA4), including navigating reports and understanding basic metrics such as users, sessions and conversions. A general understanding of marketing and website performance will be beneficial. Access to a Google Analytics account is recommended for practical exercises.

View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Advanced Reporting in GA4
- Using advanced reports and customisation
- Understanding explorations
- Building custom reports
- Working with report filters and comparisons
Explorations and Analysis
- Using the Explore workspace
- Funnel exploration
- Path exploration
- Free-form analysis
Audience Analysis
- Creating and using audiences
- Segmenting users
- Comparing audience behaviour
- Using audiences for marketing insights
Events and Conversions
- Understanding event tracking in GA4
- Key events and conversions
- Analysing conversion performance
- Refining measurement strategies
Traffic and Attribution
- Understanding attribution models
- Evaluating marketing channels
- Cross-channel performance analysis
- Improving campaign measurement
Data Interpretation and Insights
- Identifying trends and patterns
- Turning data into insights
- Reporting for stakeholders
- Making data-driven decisions
Optimisation Strategies
- Improving marketing performance
- Identifying opportunities for growth
- Using insights to refine campaigns
- Continuous improvement techniques
Best Practices and Next Steps
- Common analysis mistakes to avoid
- Ensuring data accuracy
- Planning further analysis
- Progression to implementation and tracking
Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓
This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

Remote Online

Delivered Online to your location

Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training Courses

Central London

5 St John’s Lane, Clerkenwell, EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training Centre

Central Manchester

Piccadilly House, 49 Piccadilly, M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training Centre

Central Glasgow

Centrum Business Centre, 38 Queen Street, G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training Centre

Onsite

Onsite at your Offices/Premises

If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training
Related Courses

Below are related bespoke courses for alternative tailored training options.

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Client Reviews

''A really good course. I've enjoyed it very much and can't wait to put it all into action.''
John Cox, MannaHealth, WordPress - 2 Day Introduction
''Trainer was very friendly, knowledgeable and professional. Supply of high quality reference book for each trainee was added bonus.''
Thomas Booth, BAE Systems, Captivate - 2 Day Introduction
''An outstanding training course led by a very knowledgeable and insightful tutor. Thoroughly enjoyed my time and will take forward all new knowledge to my workplace and personal life too. Really enjoyed this, thanks very much!''
Emma McLean, University of Strathclyde, Adobe InDesign - Two Day Introduction
''Thorough training and everything was explained really clearly. I feel like I can go away and build a HTML Email from scratch confidently.''
Sophie Sedgley, Vax, Dreamweaver for HTML Emails Introduction
''Good trainer, learnt the things I needed to learn, very helpful, thanks very much.''
Jane Wraight, AXA Investment Managers, Powerpoint & Excel - 1 Day Introduction
''Thoroughly enjoyable experience and most useful. I found the teaching style to be unique and most effective.''
Chris Turnbull, C.T.D.E., SketchUp - 2 Day Masterclass
''The course was helpful and informative but not overly taxing and complicated. I came with some understanding of HTML 'jargon' but felt it was pitched at the right level and at comfortable pace. The instructor was friendly and approachable. Overall very well done and a nice atmosphere.''
Florence Clark, Voodoo Research, HTML - 1 Day Introduction
''Tailored to exactly what we needed, highly recommended.''
Emma Calland, Nexus Business Media
''Very well organised and structured everything seemed to flow perfectly. Explanations were clear and set at a steady pace that was easy to follow. Instructor very knowledgeable, there were no questions unanswered.''
Jasmine Gould, Integralis, InDesign - 2 Day Introduction
''Great one to one training which was really specific and which I can implement immediately to my everyday workload as soon as I get back in to the office!''
Brunella Capozzi, Disney, Photoshop - 2 Day Bespoke

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.