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Bespoke Google Analytics (GA4) Implementation 1 Day

Key Course Details:

Level:

Advanced

Location:

UK Centres, Online, Onsite

Class, Online, Onsite

Duration:

1 Day (10am-5pm)

Price:

From £895 + VAT

Dates:

Dates to suit you

Learn how to implement Google Analytics correctly and ensure accurate data collection. This 1-day course covers GA4 setup, event tracking and Google Tag Manager to support reliable reporting and analysis.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke Google Analytics training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

Overview Full Outline Location Options Related Courses Client Reviews

Bespoke Google Analytics (GA4) Implementation 1 Day

Course Details

This 1-day Google Analytics implementation course is designed for technical/admin users who want to understand how GA4 is set up and how data is collected. It focuses on the technical aspects of configuring Google Analytics to ensure accurate and meaningful data.

Throughout the course, you will learn how to set up GA4 properties, configure data streams and implement tracking using tools such as Google Tag Manager. You will explore how events, conversions and parameters work, and how to ensure data is collected consistently across your website.

In this bespoke course, content is tailored to your organisation and delivered online or onsite. By the end of the session, participants will understand how to implement and manage tracking effectively, ensuring data is reliable and supports reporting and decision-making.

Course Target Audience and delegate prerequisites:

This course is intended for users who are responsible for setting up or managing Google Analytics tracking. It is suitable for developers, technical marketers, analysts and anyone involved in website configuration or data collection. It is particularly useful for those looking to ensure accurate tracking, improve data quality and gain a deeper understanding of how analytics data is generated.

Delegates should have a basic understanding of Google Analytics (GA4) and how reports are used. Familiarity with websites, digital marketing and basic technical concepts will be beneficial. Some experience with HTML, JavaScript or website platforms is helpful but not essential. Access to a Google Analytics and Google Tag Manager account is recommended for practical exercises.

View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Introduction to GA4 Implementation
- Overview of the GA4 Admin interface
- Understanding accounts, properties and data streams
- User roles and permissions
- Planning a measurement and tracking strategy
- GDPR compliance and data privacy considerations
GA4 Configuration and Setup
- Creating and configuring GA4 properties
- Setting up data streams
- Configuring basic settings and data retention
- Filtering internal and unwanted traffic
- Linking GA4 with other Google products
Global Site Tag (gtag) Implementation
- Understanding gtag and GA4 tagging
- Implementing the GA4 configuration tag
- Pageview and event tracking fundamentals
- Customising tracking with parameters and data layer
- Deploying tracking within CMS platforms (e.g. WordPress)
- Testing implementation and validating data collection
Google Tag Manager (GTM)
- Introduction to Google Tag Manager
- Tags, triggers and variables
- Setting up a GTM account and container
- Deploying GA4 via GTM
- Managing third-party tags (e.g. social pixels)
- Ensuring GDPR compliance within GTM
- Testing and publishing tags
Event Tracking and Data Collection
- Understanding GA4 event-based tracking model
- Setting up recommended and custom events
- Using event parameters
- Tracking user interactions and engagement
- Planning a consistent event tracking structure
Conversions and Measurement
- Defining and configuring conversions
- Tracking key business actions
- Understanding conversion paths
- Validating and testing conversion data
- Using GA4 for performance measurement
Content and Behaviour Tracking
- Understanding page paths and content structure
- Improving reporting with clean URLs and parameters
- Analysing pages and screens data
- Understanding user journeys and engagement
- Using site speed and performance reports
Advanced Tracking Techniques
- Setting up site search tracking
- Using audiences and demographic data
- Planning advanced interaction tracking
- Using custom dimensions and metrics
- Implementing enhanced measurement features
Integrations and Data Sources
- Linking Google Ads with GA4
- Integrating Google Search Console
- Understanding cross-platform data sharing
- Using integrations to improve insights
- Managing access and permissions
Reporting and Analysis Setup
- Using explorations and custom reports
- Applying filters and comparisons
- Creating dashboards and reports
- Using segments and audiences
- Introduction to regular expressions
Data Quality and Troubleshooting
- Testing tracking implementation
- Using debugging tools (GA4 DebugView, GTM preview)
- Identifying inaccurate or misleading data
- Resolving common tracking issues
- Maintaining and auditing tracking setups
Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓
This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

Remote Online

Delivered Online to your location

Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training Courses

Central London

5 St John’s Lane, Clerkenwell, EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training Centre

Central Manchester

Piccadilly House, 49 Piccadilly, M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training Centre

Central Glasgow

Centrum Business Centre, 38 Queen Street, G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training Centre

Onsite

Onsite at your Offices/Premises

If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training
Related Courses

Below are related bespoke courses for alternative tailored training options.

Bespoke Google Training Courses
Google Ads Introduction - 1 Day Training Course Google Ads Advanced - 1 Day Training Course Google Analytics (GA4) Introduction - 1 Day Training Course Google Analytics (GA4) Advanced - 1 Day Training Course Google Tag Manager Introduction - 1 Day Training Course SEO Introduction - 1 Day Training Course SEO Advanced - 1 Day Training Course
Client Reviews

''The training was very well structured and the trainer out did himself. Very impressed with the detail the course went into and I am confident that I have learnt all that I needed to. I will most certainly be back. ''
Garritt Glasby, Australian high Commission, HTML5 & CSS3 - 3 Day Introduction
''The course was much better than I expected as I have been able to fully learn how to use the software. I feel much more comfortable with SketchUp than I thought I would. ''
Marcus Askew, SketchUp - 2 Day Masterclass
''I was really impressed with the instructor's knowledge of the programme and he explained things in a very clear and easy to understand manner. He was also very flexible and open to working with me to set the agenda for what I needed to learn.''
Sarah Hathaway, Royal Brompton & Harefield , QuarkXPress - 1 Day Bespoke
''Fantastic two day course on InDesign, well worth doing. Staff very friendly. 10 out of 10''
Daniel Kosta, Icon Productions, InDesign - 2 Day Introduction
''A very informative course, thanks!''
Petro Papucis, Research Now, Muse & Edge - 2 Day Masterclass
''The trainer obviously had an in depth knowledge and delivered the training well. Great course.''
David Barrett, University of York, JavaScript - 2 Day Introduction
''Great course, great tutor - really enjoyed it! Cheers!''
Simon Thompson, Bedford Borough Council, Photoshop - 2 Day Intermediate
''The trainer was very informative and very patient! Thanks''
Trisha White, Countrywide Assured Group plc, QuarkXPress - 2 Day Introduction
''Not my first course here and surely not my last! Absolutely brilliant instructor, comfortable facilities and a truly valuable opportunity.''
Emily Theodore, Catersales, Bespoke Cinema 4D Intermediate Course
''Very good trainer - easy going approach worked well - plus free reference guide to take away also a bonus. Would definitely recommend XChange Training''
Peter Beatty, Arts Council England

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.