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Bespoke Google Analytics (GA4) Introduction 1 Day

Key Course Details:

Level:

Introduction

Location:

UK Centres, Online, Onsite

Class, Online, Onsite

Duration:

1 Day (10am-5pm)

Price:

From £595 + VAT

Dates:

Dates to suit you

Learn the fundamentals of Google Analytics and how to understand website performance. This 1-day course introduces key tools, reports, explorations and metrics to help you understand how data is collected and how users interact with your website.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke Google Analytics training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

Overview Full Outline Location Options Related Courses Client Reviews

Bespoke Google Analytics (GA4) Introduction 1 Day

Course Details

This 1-day Google Analytics course provides a practical introduction to using Google Analytics (GA4) to understand website and user data. It is designed to help users make sense of how visitors interact with their website and how to use that data to support business and marketing decisions.

Throughout the course, you will explore the Google Analytics interface, key reports and essential metrics such as users, events and conversions. You will learn how to analyse traffic sources, understand user behaviour and identify trends and opportunities for improvement.

In this bespoke course, content is tailored to your organisation and delivered online or onsite. By the end of the session, participants will have a clear understanding of how to use Google Analytics to monitor performance, generate insights and support digital strategy.

Course Target Audience and delegate prerequisites:

This course is intended for individuals who are new to Google Analytics or have limited experience and want to build a solid foundation in understanding website data. It is suitable for professionals in marketing, communications, business support and anyone responsible for managing or reviewing website performance. It is particularly useful for those looking to gain confidence in interpreting data, understanding user behaviour and using insights to inform decision-making.

No prior experience with Google Analytics is required, but delegates should have a basic understanding of using websites and digital platforms. Familiarity with general marketing concepts will be beneficial. Participants should be comfortable using a computer and navigating online tools. Access to a Google Analytics account is recommended for practical exercises.

View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Introduction to Google Analytics
- What is Google Analytics and how it works
- Overview of GA4 and key features
- Understanding data collection basics
- Setting objectives and goals
Understanding the Interface
- Navigating the GA4 dashboard
- Overview of reports and menus
- Customising the interface
- Key features and tools
Key Metrics and Dimensions
- Users, sessions and events
- Understanding engagement metrics
- Conversions and key events
- Dimensions vs metrics
Traffic and Acquisition
- Understanding traffic sources
- Channels and campaigns
- Source, medium and attribution basics
- Identifying high-performing channels
User Behaviour
- Understanding user journeys
- Pages and screens reports
- Engagement and interaction analysis
- Identifying content performance
Reports and Insights
- Using standard reports
- Generating insights from data
- Identifying trends and opportunities
- Creating simple reports
Using Data for Decision Making
- Turning data into actionable insights
- Measuring marketing performance
- Identifying areas for improvement
- Supporting business objectives
Best Practices and Next Steps
- Common mistakes to avoid
- Tips for effective analysis
- Planning further learning
- Progression to advanced features
Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓
This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

Remote Online

Delivered Online to your location

Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training Courses

Central London

5 St John’s Lane, Clerkenwell, EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training Centre

Central Manchester

Piccadilly House, 49 Piccadilly, M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training Centre

Central Glasgow

Centrum Business Centre, 38 Queen Street, G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training Centre

Onsite

Onsite at your Offices/Premises

If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training
Related Courses

Below are related bespoke courses for alternative tailored training options.

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Client Reviews

''Confident and knowledgeable trainer who took it at a nice pace so all disciplines were catered for. Thank you.''
Georgina Poole, Pennine NHS, Adobe Captivate - Four Day Masterclass
''Really interesting and stimulating stuff, clearly taught and explained.''
David Parish, STI Line, Maxon Cinema 4D - 2 Day Introduction
''An excellent and thorough introduction to OS X.''
Steve Fairchild, Park Communications Ltd, Mac OS X - 1 Day Introduction
''The trainer was good and worked at a pace which can be followed easily. The trainer also provided additional information which will allow me to make an informed choice when developing websites.''
Sital Kerai, Park High School, Dreamweaver - 2 Day Introduction
''The whole experience has far supassed my expectations. From the facilities, to the trainer its been really good. Would recommend it to anyone.''
Victor Vieira, liveRES, HTML & CSS Introduction - 2 Days
''The instructor was excellent and they provided a thorough and well rounded course, which fitted in a great deal over the two days. ''
Katie Watson, Jacobs, Premiere Pro - 2 Day Bespoke
''Very enjoyable 2 days. Good knowledge and great attitude by trainer. A very good grounding for us, with lots of "light bulb" moments!''
Robert Phillips, Vale of Glamorgan Council, Captivate - 2 Day Introduction
''Good pace and very clear directions. I will definitely be recommending XChange Training in the future. ''
Charlotte Green, AXA Investment Managers, Powerpoint & Excel - Bespoke Introduction
''Thanks for a very pleasant and educational 2 days. I think it was especially good because it was a small class which gave very individual training.''
Nigel Hopwood, Jacob Jensen Design, InDesign - 2 Day Advanced
''The one-to-one basis certainly cleared a lot of the problems encounted with the mystery of Enfocus PitStop Professional.''
Keith Dandridge, Information Press, PitStop Pro - 1 Day Introduction

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.