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Bespoke Google Tag Manager Introduction 1 Day

Key Course Details:

Level:

Introduction

Location:

UK Centres, Online, Onsite

Class, Online, Onsite

Duration:

1 Day (10am-5pm)

Price:

From £695 + VAT

Dates:

Dates to suit you

Learn how to use Google Tag Manager to manage tracking and analytics more effectively. This 1-day course introduces tags, triggers and variables, helping you implement and control tracking without relying on developers.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke Google Analytics training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

Overview Full Outline Location Options Related Courses Client Reviews

Bespoke Google Tag Manager Introduction 1 Day

Course Details

This 1-day Google Tag Manager course provides a practical introduction to managing tracking using Google Tag Manager (GTM). It is designed to help users understand how tracking works and how to implement it efficiently across websites.

Throughout the course, you will learn how to set up and manage tags, triggers and variables, and how to deploy tracking for tools such as Google Analytics (GA4) and Google Ads. You will explore how to track user interactions, manage scripts and improve data collection without editing website code directly.

In this bespoke course, content is tailored to your organisation and delivered online or onsite. By the end of the session, participants will be able to implement and manage tracking using Google Tag Manager, ensuring accurate and flexible data collection.

Course Target Audience and delegate prerequisites:

This course is intended for users who want to understand how website tracking is implemented and managed. It is suitable for marketers, analysts, developers and anyone responsible for managing analytics or advertising tracking. It is particularly useful for those looking to gain more control over tracking, reduce reliance on developers and improve the accuracy and flexibility of their data collection.

Delegates should have a basic understanding of websites and digital marketing. Familiarity with Google Analytics or Google Ads will be beneficial but is not essential. Participants should be comfortable using online tools and navigating web-based platforms. Access to a Google Tag Manager account is recommended for practical exercises.

View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Introduction to Google Tag Manager
- What is Google Tag Manager and how it works
- Understanding tags, triggers and variables
- Benefits of using GTM
- Overview of the interface
Setting Up Google Tag Manager
- Creating a GTM account and container
- Installing the container on a website
- Understanding container structure
- Managing access and permissions
Tags, Triggers and Variables
- Creating and managing tags
- Understanding triggers and when tags fire
- Using built-in and custom variables
- Organising and managing tags effectively
Implementing Google Analytics (GA4)
- Deploying GA4 via GTM
- Configuring GA4 tags
- Understanding event-based tracking
- Sending data to Google Analytics
Event Tracking
- Tracking clicks, forms and interactions
- Setting up custom events
- Using triggers for user actions
- Planning a tracking strategy
Google Ads and Other Tags
- Adding Google Ads conversion tracking
- Implementing remarketing tags
- Managing third-party tags (e.g. social pixels)
- Understanding tag firing rules
Testing and Debugging
- Using GTM preview mode
- Debugging tags and triggers
- Validating data collection
- Publishing and version control
Best Practices and Next Steps
- Organising containers and naming conventions
- Ensuring accurate tracking
- Managing updates and changes
- Progression to advanced tracking and implementation
Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓
This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

Remote Online

Delivered Online to your location

Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training Courses

Central London

5 St John’s Lane, Clerkenwell, EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training Centre

Central Manchester

Piccadilly House, 49 Piccadilly, M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training Centre

Central Glasgow

Centrum Business Centre, 38 Queen Street, G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training Centre

Onsite

Onsite at your Offices/Premises

If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training
Related Courses

Below are related bespoke courses for alternative tailored training options.

Bespoke Google Training Courses
Google Ads Introduction - 1 Day Training Course Google Ads Advanced - 1 Day Training Course Google Analytics (GA4) Introduction - 1 Day Training Course Google Analytics (GA4) Advanced - 1 Day Training Course Google Analytics (GA4) Implementation - 1 Day Training Course SEO Introduction - 1 Day Training Course SEO Advanced - 1 Day Training Course
Client Reviews

''Exactly what I was hoping for, thank you XChange Training!''
Karl Durnberger, Selex, Autodesk 3DS Max - 2 Day Course
''Good pace and broad spectrum of basics covered, along with some harder content. Instructor was friendly, direct and highly knowledgeable. Not a pressured environment, very useful.''
Jennifer Brough, Chartered Insurance Institute, Photoshop - 1 Day Introduction
''The trainer's insights and experience proved extremely helpful to speeding up jobs and overall productivity. Very impressed, and have learnt more today than in other courses set over longer periods. i.e. weeks! Will recommend.''
Chris Penn, Explore Worldwide, QuarkXPress - 2 Day Introduction
''The course was cohesive and well prepared. Thank you!''
Tina Gonzalez, Edinburgh Napier University, DaVinci Resolve - Two Day Introduction
''I found this course to be extremely helpful. I now feel like I have a lot more confidence using the software and have a much better knowledge.''
Abi Griffin, 2 Day Illustrator Advanced
''Absolutely brilliant. Showed us exactly what we needed to know in a relevant environment to our jobs.''
Jane Easterman, Redactive Media Group, PitStop Pro - 1 Day Introduction
''Excellent, fun course led by an experienced and knowledgeable instructor/expert. Thank you.''
Richard Satterthwaite, The Camping & Caravanning Club, Enfocus PitStop Professional - 1 Day Introduction
''Our instructor put us at ease immediately and explained all course content very clearly and efficiently. He quickly realised what level we were at and adapted the content to suit. ''
Lynn McBean, Material MC, Photoshop - 1 Day Bespoke
''Great one to one training which was really specific and which I can implement immediately to my everyday workload as soon as I get back in to the office!''
Brunella Capozzi, Disney, Photoshop - 2 Day Bespoke
''This was a first-class course, delivered by a first class trainer in a first-class training environment. Having attended a number of courses at XChange it seems that top quality course delivery is the norm not the exception. Many thanks.''
Steve Linehan, The Stationary Office

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.