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This document sets forth the Privacy Policy (the "Privacy Policy") for this Web site, www.xchangetraining.co.uk (the "Site"). If you have objections to the Privacy Policy, you should not access or use this Site. This Privacy Policy does not govern privacy practices associated with offline activities or other XChange Training UK Ltd web sites.

Our commitment

XChange Training UK Ltd are committed to ensuring the security and protection of the personal information that we process, and to provide a compliant and consistent approach to data protection. We have a robust and effective data protection program in place which complies with existing law and abides by the data protection principles.

XChange Training UK Ltd are dedicated to safeguarding the personal information under our remit with a data protection regime that is effective and fit for purpose with GDPR compliance.

Collection of personal information

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When you use the Site, XChange Training UK Ltd or third parties authorised by XChange Training UK Ltd may also collect certain technical and routing information about your computer to facilitate your use of the Site and its services. For example, we may log environmental variables, such as browser type and operating system of your computer. We use these environmental variables to facilitate and track your use of the site and its services. Without expressly informing you in each particular circumstance, we do not match such information with any of your personal information.

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Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

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Learn how to Improve SEO performance Fix technical issues Build better content strategy Increase search visibility Grow organic traffic

SEO Advanced 1 Day

Key Course Details:

Level:

Advanced

Duration:

1 Day (10am-5pm)

Price:

From £695 + VAT

Dates:

Dates to suit you

Take your SEO skills further and improve website performance in search results. This 1-day advanced course explores technical SEO, content strategy and optimisation techniques to increase visibility and organic traffic.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke SEO training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

Take your SEO skills further and improve website performance in search results. This 1-day advanced course explores technical SEO, content strategy and optimisation techniques to increase visibility and organic traffic.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke SEO training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

  • SEO Advanced 1 Day

    Course Details

    This 1-day SEO advanced course is designed for users who already understand the basics of search engine optimisation and want to develop more advanced skills. It focuses on improving performance through deeper analysis, technical optimisation and strategic content development.

    Throughout the course, you will explore advanced SEO techniques including technical SEO, keyword strategy and content optimisation. You will learn how to identify issues that affect search performance, improve website structure and develop content that aligns with user intent and search engine requirements.

    The course also covers tools such as Google Search Console to analyse performance, identify technical issues and monitor progress. In this bespoke course, content is tailored to your organisation and delivered online or onsite, ensuring participants leave with the skills to improve rankings and drive sustainable organic growth.

    Course Target Audience and delegate prerequisites:

    This course is intended for users who already have a basic understanding of SEO and want to build on their existing knowledge. It is suitable for marketing professionals, content creators, web managers and anyone responsible for improving search performance. It is particularly useful for those looking to refine their SEO strategy, improve rankings and gain deeper insight into how search engines evaluate websites.

    Delegates should have a good understanding of SEO fundamentals, including keyword research, on-page optimisation and basic performance measurement. Familiarity with websites, content management systems and tools such as Google Analytics or Google Search Console will be beneficial.

    WordPress Logo and Advanced Course Delegates
  • Full Course Outline

    The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

    Advanced SEO Strategy
    • Developing an SEO strategy
    • Aligning SEO with business goals
    • Understanding search intent at scale
    • Competitive analysis
    Advanced Keyword Research
    • Expanding keyword opportunities
    • Long-tail and semantic keywords
    • Keyword clustering and mapping
    • Prioritising keywords for impact
    Technical SEO
    • Understanding crawling and indexing
    • Identifying and fixing technical issues
    • Improving site structure and internal linking
    • Mobile optimisation and Core Web Vitals
    Content Optimisation
    • Creating content for search intent
    • Improving existing content
    • Content structure and readability
    • Optimising for featured snippets
    Link Building
    • Understanding backlinks and authority
    • Link building strategies
    • Evaluating link quality
    • Avoiding harmful practices
    Using Google Search Console
    • Analysing performance data
    • Identifying indexing and coverage issues
    • Monitoring keywords and rankings
    • Improving visibility using insights
    Measuring and Improving Performance
    • Tracking SEO performance
    • Identifying growth opportunities
    • Using data to refine strategy
    • Reporting on SEO success
    Best Practices and Next Steps
    • Common advanced SEO mistakes
    • Keeping up with algorithm changes
    • Planning ongoing optimisation
    • Progression to technical SEO and audits
  • Training Location Options

    Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓

    This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

    Remote Online

    Delivered Online to your location

    Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.

    Click to view Full details of our
    Remote Online Training Courses

    Central London

    5 St John’s Lane, Clerkenwell, EC1M 4BH

    St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.

    Click to view Full details of our
    London Training Centre

    Central Manchester

    Piccadilly House, 49 Piccadilly, M1 2AP

    Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).

    Click to view Full details of our
    Manchester Training Centre

    Central Glasgow

    Centrum Business Centre, 38 Queen Street, G1 3DX

    The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.

    Click to view Full details of our
    Glasgow Training Centre

    Onsite

    Onsite at your Offices/Premises

    If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.

    Click to view Full details of
    Onsite Training
  • Related Courses

    Below are related bespoke courses for alternative tailored training options.


    Bespoke Google Training Courses

    Google Ads Introduction - 1 Day Training CourseGoogle Ads Advanced - 1 Day Training CourseGoogle Analytics (GA4) Introduction - 1 Day Training CourseGoogle Analytics (GA4) Advanced - 1 Day Training CourseGoogle Analytics (GA4) Implementation - 1 Day Training CourseGoogle Tag Manager Introduction - 1 Day Training CourseSEO Introduction - 1 Day Training Course
  • Client Reviews

    ''I was really impressed with the instructor's knowledge of the programme and he explained things in a very clear and easy to understand manner. He was also very flexible and open to working with me to set the agenda for what I needed to learn.''

    Sarah Hathaway, Royal Brompton & Harefield , QuarkXPress - 1 Day Bespoke

    ''The trainer was excellent - she explained everything in depth and gave me enough time to keep up. The content was very useful and I know feel a lot more confident to use InDesign. ''

    Sian Hughes, UKTI, InDesign - 1 Day Introduction

    ''An outstanding training course led by a very knowledgeable and insightful tutor. Thoroughly enjoyed my time and will take forward all new knowledge to my workplace and personal life too. Really enjoyed this, thanks very much!''

    Emma McLean, University of Strathclyde, Adobe InDesign - Two Day Introduction

    ''Very knowledgeable staff that understood common faults and errors and appreciated our requirements.''

    Miguel Rodriguez, Blenheim Colour, PitStop Pro - 1 Day Introduction

    ''Very Good, All my questions were answered and I had a comprehensive introduction to Cinema4D. I will be coming back for the intermediate and advanced course along with an After Effects course.''

    Fraser Crick, Estee Lauder, Cinema 4D - 2 Day Introduction

    ''Loved it, friendly, informative and well worth the time and money...''

    Peter Forsyth, Lightroom - 1 Day Introduction

    ''Excellent course. I have a better understanding of WordPress and feel confident to make greater use of it by improving the website my company currently has. I only booked a one day course but will certainly consider booking the second day at a later stage.''

    Angela Russell, Decision Lab, WordPress - 1 Day Introduction

    ''Trainer was patient and explained commands and process well. Level of development within two days was more than expected!''

    Bryan Sturrock, Event, Vectorworks - 2 Day Introduction

    ''The course was extremely useful and I really enjoyed it! The trainer was great and I hope to put it all into good practice.''

    Sarah Frandsen, Wimbledon Tennis Championships, Photoshop - 2 Day Introduction

    ''I have studied a course with XChange Training before and it is extremely well organised, friendly staff and has a good work environment.''

    Victoria Hassett, ETM Group, InDesign - 1 Day Introduction

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.