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SEO Advanced 1 Day

Key Course Details:

Level:

Advanced

Location:

UK Centres, Online, Onsite

Class, Online, Onsite

Duration:

1 Day (10am-5pm)

Price:

From £695 + VAT

Dates:

Dates to suit you

Take your SEO skills further and improve website performance in search results. This 1-day advanced course explores technical SEO, content strategy and optimisation techniques to increase visibility and organic traffic.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke SEO training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

Overview Full Outline Location Options Related Courses Client Reviews

SEO Advanced 1 Day

Course Details

This 1-day SEO advanced course is designed for users who already understand the basics of search engine optimisation and want to develop more advanced skills. It focuses on improving performance through deeper analysis, technical optimisation and strategic content development.

Throughout the course, you will explore advanced SEO techniques including technical SEO, keyword strategy and content optimisation. You will learn how to identify issues that affect search performance, improve website structure and develop content that aligns with user intent and search engine requirements.

The course also covers tools such as Google Search Console to analyse performance, identify technical issues and monitor progress. In this bespoke course, content is tailored to your organisation and delivered online or onsite, ensuring participants leave with the skills to improve rankings and drive sustainable organic growth.

Course Target Audience and delegate prerequisites:

This course is intended for users who already have a basic understanding of SEO and want to build on their existing knowledge. It is suitable for marketing professionals, content creators, web managers and anyone responsible for improving search performance. It is particularly useful for those looking to refine their SEO strategy, improve rankings and gain deeper insight into how search engines evaluate websites.

Delegates should have a good understanding of SEO fundamentals, including keyword research, on-page optimisation and basic performance measurement. Familiarity with websites, content management systems and tools such as Google Analytics or Google Search Console will be beneficial.

View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Advanced SEO Strategy
- Developing an SEO strategy
- Aligning SEO with business goals
- Understanding search intent at scale
- Competitive analysis
Advanced Keyword Research
- Expanding keyword opportunities
- Long-tail and semantic keywords
- Keyword clustering and mapping
- Prioritising keywords for impact
Technical SEO
- Understanding crawling and indexing
- Identifying and fixing technical issues
- Improving site structure and internal linking
- Mobile optimisation and Core Web Vitals
Content Optimisation
- Creating content for search intent
- Improving existing content
- Content structure and readability
- Optimising for featured snippets
Link Building
- Understanding backlinks and authority
- Link building strategies
- Evaluating link quality
- Avoiding harmful practices
Using Google Search Console
- Analysing performance data
- Identifying indexing and coverage issues
- Monitoring keywords and rankings
- Improving visibility using insights
Measuring and Improving Performance
- Tracking SEO performance
- Identifying growth opportunities
- Using data to refine strategy
- Reporting on SEO success
Best Practices and Next Steps
- Common advanced SEO mistakes
- Keeping up with algorithm changes
- Planning ongoing optimisation
- Progression to technical SEO and audits
Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓
This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

Remote Online

Delivered Online to your location

Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training Courses

Central London

5 St John’s Lane, Clerkenwell, EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training Centre

Central Manchester

Piccadilly House, 49 Piccadilly, M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training Centre

Central Glasgow

Centrum Business Centre, 38 Queen Street, G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training Centre

Onsite

Onsite at your Offices/Premises

If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training
Related Courses

Below are related bespoke courses for alternative tailored training options.

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Client Reviews

''We had an excellent instructor for the InDesign course - as someone who had no prior knowledge, he explained everything thoroughly and enthusiastically. I will definitely be back if my training requirements change!''
Francesca D’Alessio, Rider Levett Bucknall, Adobe InDesign - Two Day Introduction
''I hugely enjoyed the course and it was a really good location, good facilities, good hospitality etc. The instructor had a refreshing approach with basics and individual queries covered. ''
Melanie Wharton, Open University, InDesign - 2 Day Introduction
''Thoroughly enjoyable course. I have learned a great deal over the two days, putting a lot of things into perspective.''
Jill Williamson, East of England Development Agency, HTML & CSS - 2 Day Introduction
''A very engaging and extremely useful course. I will be able to take skills learnt today directly into my work environment immediately and will save a lot of time in doing so.''
Nick Allen, Money SuperMarket, Edge - 1 Day Introduction
''Excellent Course and brilliant tutor. I can't wait to put what I've learnt into practice!''
Mark Bolton, Edenred Incentives, Edge Animate - 2 Day Introduction
''Good course with a very knowledgeable instructor. I have a come away with a solid knowlege of After Effects.''
Darren Mael, Billington Cartmell, After Effects - 2 Day Introduction
''Very good comprehensive training course, the instructor was great and clearly explained everything in a easy to understand way that helped me further my skill base.''
Chris Whalley, Mediacom, Web Combo - 4 Day Masterclass
''Very useful course and content. Taught well''
James Davies, ISS Facility Services, Excel 2012 - 1 Day Intermediate
''Trainer did a great job explaining Enfocus PitStop with clear instructions''
Brenda Youngman, Cambridge University Press, PitStop Pro - 1 Day Introduction
''The training was very well structured and the trainer out did himself. Very impressed with the detail the course went into and I am confident that I have learnt all that I needed to. I will most certainly be back. ''
Garritt Glasby, Australian high Commission, HTML5 & CSS3 - 3 Day Introduction

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.