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This document sets forth the Privacy Policy (the "Privacy Policy") for this Web site, www.xchangetraining.co.uk (the "Site"). If you have objections to the Privacy Policy, you should not access or use this Site. This Privacy Policy does not govern privacy practices associated with offline activities or other XChange Training UK Ltd web sites.

Our commitment

XChange Training UK Ltd are committed to ensuring the security and protection of the personal information that we process, and to provide a compliant and consistent approach to data protection. We have a robust and effective data protection program in place which complies with existing law and abides by the data protection principles.

XChange Training UK Ltd are dedicated to safeguarding the personal information under our remit with a data protection regime that is effective and fit for purpose with GDPR compliance.

Collection of personal information

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When you use the Site, XChange Training UK Ltd or third parties authorised by XChange Training UK Ltd may also collect certain technical and routing information about your computer to facilitate your use of the Site and its services. For example, we may log environmental variables, such as browser type and operating system of your computer. We use these environmental variables to facilitate and track your use of the site and its services. Without expressly informing you in each particular circumstance, we do not match such information with any of your personal information.

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Security

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Learn how to Improve search rankings Find the right keywords Optimise website content Increase organic traffic Measure SEO performance

SEO Introduction 1 Day

Key Course Details:

Level:

Introduction

Duration:

1 Day (10am-5pm)

Price:

From £595 + VAT

Dates:

Dates to suit you

Learn the fundamentals of SEO and how to improve your website’s visibility in search engines. This 1-day course introduces key techniques, tools and best practices to help you attract more organic traffic.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke SEO training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

Learn the fundamentals of SEO and how to improve your website’s visibility in search engines. This 1-day course introduces key techniques, tools and best practices to help you attract more organic traffic.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke SEO training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

  • SEO Introduction 1 Day

    Course Details

    This 1-day SEO course provides a practical introduction to search engine optimisation and how websites can be improved to rank higher in search results. It is designed to help users understand how search engines work and how to apply SEO techniques effectively.

    Throughout the course, you will learn how to research keywords, optimise website content and improve on-page elements such as titles, headings and metadata. You will also explore how search engines evaluate websites and how to improve visibility through better structure and content.

    The course also introduces key tools, including Google Search Console, to help monitor performance, identify issues and measure results. In this bespoke course, content is tailored to your organisation and delivered online or onsite, ensuring participants leave with practical skills to improve search performance and support digital marketing goals.

    Course Target Audience and delegate prerequisites:

    This course is intended for individuals who are new to SEO or have limited experience and want to understand how to improve website visibility in search engines. It is suitable for marketing professionals, content creators, business owners and anyone responsible for managing website content or digital performance. It is particularly useful for those looking to increase organic traffic, improve search rankings and gain a clearer understanding of how SEO supports marketing and business objectives.

    No prior experience with SEO is required, but delegates should have a basic understanding of websites and digital content. Familiarity with marketing concepts will be beneficial. Participants should be comfortable using a computer and navigating online tools. Access to a website or content platform is helpful for practical exercises.

    WordPress Logo and Advanced Course Delegates
  • Full Course Outline

    The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

    Introduction to SEO
    • What is SEO and how search engines work
    • Understanding organic vs paid search
    • How search engines rank websites
    • Key SEO concepts and terminology
    Keyword Research
    • Understanding search intent
    • Finding relevant keywords
    • Using keyword research tools
    • Selecting keywords for content
    On-Page SEO
    • Optimising page titles and meta descriptions
    • Using headings and content structure
    • Keyword placement and content optimisation
    • Creating high-quality, relevant content
    Technical SEO Basics
    • Website structure and navigation
    • Understanding indexing and crawling
    • Page speed and mobile optimisation
    • Common technical issues
    Content and SEO Strategy
    • Planning content for search visibility
    • Creating SEO-friendly content
    • Content consistency and updates
    • Aligning content with user intent
    Using Google Search Console
    • Introduction to Google Search Console
    • Understanding performance reports
    • Monitoring keywords and clicks
    • Identifying and fixing issues
    Measuring SEO Performance
    • Key SEO metrics and KPIs
    • Tracking rankings and traffic
    • Understanding engagement and behaviour
    • Evaluating SEO success
    Best Practices and Next Steps
    • Common SEO mistakes to avoid
    • SEO best practices
    • Planning ongoing optimisation
    • Progression to advanced SEO techniques
  • Training Location Options

    Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓

    This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

    Remote Online

    Delivered Online to your location

    Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.

    Click to view Full details of our
    Remote Online Training Courses

    Central London

    5 St John’s Lane, Clerkenwell, EC1M 4BH

    St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.

    Click to view Full details of our
    London Training Centre

    Central Manchester

    Piccadilly House, 49 Piccadilly, M1 2AP

    Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).

    Click to view Full details of our
    Manchester Training Centre

    Central Glasgow

    Centrum Business Centre, 38 Queen Street, G1 3DX

    The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.

    Click to view Full details of our
    Glasgow Training Centre

    Onsite

    Onsite at your Offices/Premises

    If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.

    Click to view Full details of
    Onsite Training
  • Related Courses

    Below are related bespoke courses for alternative tailored training options.


    Bespoke Google Training Courses

    Google Ads Introduction - 1 Day Training CourseGoogle Ads Advanced - 1 Day Training CourseGoogle Analytics (GA4) Introduction - 1 Day Training CourseGoogle Analytics (GA4) Advanced - 1 Day Training CourseGoogle Analytics (GA4) Implementation - 1 Day Training CourseGoogle Tag Manager Introduction - 1 Day Training CourseSEO Advanced - 1 Day Training Course
  • Client Reviews

    ''Excellent training and great central location. Learnt a lot more in two days than I thought I would.''

    Rob Massey, Trinity CofE High School, JavaScript - 2 Day Introduction

    ''Got everything I wanted and more. Will highly recommend.''

    Elisa McCafferty, Muse - 1 Day Introduction

    ''Easily the best training I have undertaken for a long time. The trainer was very knowledgeable and made the days fly by. We had a lot of fun and came out of the sessions with something tangible to show management!''

    Daniel Hinton, The Media Group

    ''The course was helpful and informative but not overly taxing and complicated. I came with some understanding of HTML 'jargon' but felt it was pitched at the right level and at comfortable pace. The instructor was friendly and approachable. Overall very well done and a nice atmosphere.''

    Florence Clark, Voodoo Research, HTML - 1 Day Introduction

    ''Great course, great tutor - really enjoyed it! Cheers!''

    Simon Thompson, Bedford Borough Council, Photoshop - 2 Day Intermediate

    ''Really great training, very informative trainer who knows the programme really well. All bases covered. Thanks very much!''

    Lauren Hooper, ISG, Edge - 1 Day Introduction

    ''The course was totally tailored to our needs. Fabulous delivery, shame we ran out of time!''

    Michelle Harrison, Greater Manchester Police, Bespoke Intermediate - 1 Day Bespoke

    ''Thoroughly enjoyable course. I have learned a great deal over the two days, putting a lot of things into perspective.''

    Jill Williamson, East of England Development Agency, HTML & CSS - 2 Day Introduction

    ''Really good course. Wish I would have taken it sooner and saved myself learning things on my own, but was nice to confirm and tidy up my knowledge.''

    Jenny Naylor, Exact Abacus, HTML & CSS Two Day Introduction

    ''The instructor was excellent and they provided a thorough and well rounded course, which fitted in a great deal over the two days. ''

    Katie Watson, Jacobs, Premiere Pro - 2 Day Bespoke

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.