Home>All Courses > Google Training> SEO Introduction 1 Day

SEO Introduction 1 Day

Key Course Details:

Level:

Introduction

Location:

UK Centres, Online, Onsite

Class, Online, Onsite

Duration:

1 Day (10am-5pm)

Price:

From £595 + VAT

Dates:

Dates to suit you

Learn the fundamentals of SEO and how to improve your website’s visibility in search engines. This 1-day course introduces key techniques, tools and best practices to help you attract more organic traffic.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke SEO training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

Overview Full Outline Location Options Related Courses Client Reviews

SEO Introduction 1 Day

Course Details

This 1-day SEO course provides a practical introduction to search engine optimisation and how websites can be improved to rank higher in search results. It is designed to help users understand how search engines work and how to apply SEO techniques effectively.

Throughout the course, you will learn how to research keywords, optimise website content and improve on-page elements such as titles, headings and metadata. You will also explore how search engines evaluate websites and how to improve visibility through better structure and content.

The course also introduces key tools, including Google Search Console, to help monitor performance, identify issues and measure results. In this bespoke course, content is tailored to your organisation and delivered online or onsite, ensuring participants leave with practical skills to improve search performance and support digital marketing goals.

Course Target Audience and delegate prerequisites:

This course is intended for individuals who are new to SEO or have limited experience and want to understand how to improve website visibility in search engines. It is suitable for marketing professionals, content creators, business owners and anyone responsible for managing website content or digital performance. It is particularly useful for those looking to increase organic traffic, improve search rankings and gain a clearer understanding of how SEO supports marketing and business objectives.

No prior experience with SEO is required, but delegates should have a basic understanding of websites and digital content. Familiarity with marketing concepts will be beneficial. Participants should be comfortable using a computer and navigating online tools. Access to a website or content platform is helpful for practical exercises.

View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Introduction to SEO
- What is SEO and how search engines work
- Understanding organic vs paid search
- How search engines rank websites
- Key SEO concepts and terminology
Keyword Research
- Understanding search intent
- Finding relevant keywords
- Using keyword research tools
- Selecting keywords for content
On-Page SEO
- Optimising page titles and meta descriptions
- Using headings and content structure
- Keyword placement and content optimisation
- Creating high-quality, relevant content
Technical SEO Basics
- Website structure and navigation
- Understanding indexing and crawling
- Page speed and mobile optimisation
- Common technical issues
Content and SEO Strategy
- Planning content for search visibility
- Creating SEO-friendly content
- Content consistency and updates
- Aligning content with user intent
Using Google Search Console
- Introduction to Google Search Console
- Understanding performance reports
- Monitoring keywords and clicks
- Identifying and fixing issues
Measuring SEO Performance
- Key SEO metrics and KPIs
- Tracking rankings and traffic
- Understanding engagement and behaviour
- Evaluating SEO success
Best Practices and Next Steps
- Common SEO mistakes to avoid
- SEO best practices
- Planning ongoing optimisation
- Progression to advanced SEO techniques
Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓
This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

Remote Online

Delivered Online to your location

Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
Click to view Full details of our
Remote Online Training Courses

Central London

5 St John’s Lane, Clerkenwell, EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
Click to view Full details of our
London Training Centre

Central Manchester

Piccadilly House, 49 Piccadilly, M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
Click to view Full details of our
Manchester Training Centre

Central Glasgow

Centrum Business Centre, 38 Queen Street, G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
Click to view Full details of our
Glasgow Training Centre

Onsite

Onsite at your Offices/Premises

If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
Click to view Full details of
Onsite Training
Related Courses

Below are related bespoke courses for alternative tailored training options.

Bespoke Google Training Courses
Google Ads Introduction - 1 Day Training Course Google Ads Advanced - 1 Day Training Course Google Analytics (GA4) Introduction - 1 Day Training Course Google Analytics (GA4) Advanced - 1 Day Training Course Google Analytics (GA4) Implementation - 1 Day Training Course Google Tag Manager Introduction - 1 Day Training Course SEO Advanced - 1 Day Training Course
Client Reviews

''Thoroughly enjoyed each course I've completed with XChange and found the training style to be brilliant and conducive to learning.''
Paul Fisher, BAE Systems, Photoshop - 2 Day Advanced
''Clear, easy to follow training, well paced and interactive with positive tutition. Interesting and enjoyable, would recommend.''
Emma Fullalove, Tom Parker Ltd, InDesign - 2 Day Introduction
''Confident and knowledgeable trainer who took it at a nice pace so all disciplines were catered for. Thank you.''
Georgina Poole, Pennine NHS, Adobe Captivate - Four Day Masterclass
''The trainer's insights and experience proved extremely helpful to speeding up jobs and overall productivity. Very impressed, and have learnt more today than in other courses set over longer periods. i.e. weeks! Will recommend.''
Chris Penn, Explore Worldwide, QuarkXPress - 2 Day Introduction
''The trainer had an excellent knowledge of product and how to apply things in a day to day situation.''
Faye Purver, Mi-Case, Photoshop - 2 Day Introduction
''Excellent training location and resources. My third course at XChange in Manchester and I can't wait to come back for more. I wouldn't hesitate to recommend XChange to friends and colleagues, and have done so on many occasions. ''
Eddie Allen, South Liverpool Homes, Animate Introduction - Two Days
''Excellent one-to-one training, giving indepth knowledge of the software. Great opportunity to discuss workflows and software issues.''
George Stuart, Centaur Communications, Acrobat - 1 Day Introduction
''Very helpful, friendly and patient instructor. Content was all helpful and can be used in my day to day role. ''
Ciaran Donnelly, Howden, Adobe Premiere Pro - 2 Day Introduction
''Very pleased with the course - fast paced, we covered a lot, but our instructor was very happy to stop and go over things if anyone hadn't understood. ''
Josephine Kane, Wesminster Uni, WordPress - 2 Day Masterclass
''It was an informative two days I now feel confident enough to design and create my own brochures and have picked up some handy short cuts.''
Lauren Partakis, Fairhome Group, Adobe InDesign - Two Day Introduction

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.