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SEO Introduction 1 Day

Key Course Details:

Level:

Introduction

Location:

UK Centres, Online, Onsite

Class, Online, Onsite

Duration:

1 Day (10am-5pm)

Price:

From £595 + VAT

Dates:

Dates to suit you

Learn the fundamentals of SEO and how to improve your website’s visibility in search engines. This 1-day course introduces key techniques, tools and best practices to help you attract more organic traffic.

This course can be delivered using our standard outline or fully customised to match your level and requirements. Bespoke SEO training is available live online, onsite at your offices, or at one of our XChange centres in London, Manchester or Glasgow.

Overview Full Outline Location Options Related Courses Client Reviews

SEO Introduction 1 Day

Course Details

This 1-day SEO course provides a practical introduction to search engine optimisation and how websites can be improved to rank higher in search results. It is designed to help users understand how search engines work and how to apply SEO techniques effectively.

Throughout the course, you will learn how to research keywords, optimise website content and improve on-page elements such as titles, headings and metadata. You will also explore how search engines evaluate websites and how to improve visibility through better structure and content.

The course also introduces key tools, including Google Search Console, to help monitor performance, identify issues and measure results. In this bespoke course, content is tailored to your organisation and delivered online or onsite, ensuring participants leave with practical skills to improve search performance and support digital marketing goals.

Course Target Audience and delegate prerequisites:

This course is intended for individuals who are new to SEO or have limited experience and want to understand how to improve website visibility in search engines. It is suitable for marketing professionals, content creators, business owners and anyone responsible for managing website content or digital performance. It is particularly useful for those looking to increase organic traffic, improve search rankings and gain a clearer understanding of how SEO supports marketing and business objectives.

No prior experience with SEO is required, but delegates should have a basic understanding of websites and digital content. Familiarity with marketing concepts will be beneficial. Participants should be comfortable using a computer and navigating online tools. Access to a website or content platform is helpful for practical exercises.

View Full Course Outline
Full Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Introduction to SEO
- What is SEO and how search engines work
- Understanding organic vs paid search
- How search engines rank websites
- Key SEO concepts and terminology
Keyword Research
- Understanding search intent
- Finding relevant keywords
- Using keyword research tools
- Selecting keywords for content
On-Page SEO
- Optimising page titles and meta descriptions
- Using headings and content structure
- Keyword placement and content optimisation
- Creating high-quality, relevant content
Technical SEO Basics
- Website structure and navigation
- Understanding indexing and crawling
- Page speed and mobile optimisation
- Common technical issues
Content and SEO Strategy
- Planning content for search visibility
- Creating SEO-friendly content
- Content consistency and updates
- Aligning content with user intent
Using Google Search Console
- Introduction to Google Search Console
- Understanding performance reports
- Monitoring keywords and clicks
- Identifying and fixing issues
Measuring SEO Performance
- Key SEO metrics and KPIs
- Tracking rankings and traffic
- Understanding engagement and behaviour
- Evaluating SEO success
Best Practices and Next Steps
- Common SEO mistakes to avoid
- SEO best practices
- Planning ongoing optimisation
- Progression to advanced SEO techniques
Training Location Options
Online ↓ London ↓ Manchester ↓ Glasgow ↓ Onsite ↓
This course is offered for your convenience at one of our bespoke training centres in London, Manchester and Glasgow, Remote Online, or Onsite at your offices anywhere in the UK. Just let us know what would work best for you or your team.

Remote Online

Delivered Online to your location

Live online training offers an extremely flexible and convenient way of covering the same content as our bespoke classroom based courses. You will receive professional, certified design training from one of our experienced instructors direct to your screen, offering the perfect solution for those wishing to learn without having to travel.
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Remote Online Training Courses

Central London

5 St John’s Lane, Clerkenwell, EC1M 4BH

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
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London Training Centre

Central Manchester

Piccadilly House, 49 Piccadilly, M1 2AP

Piccadilly House is located in central Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).
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Manchester Training Centre

Central Glasgow

Centrum Business Centre, 38 Queen Street, G1 3DX

The Queen Street training centre is located in central Glasgow within easy walking distance of the 3 local train options of Central Station, Queen Street and Argyle Street offering excellent transport connections.
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Glasgow Training Centre

Onsite

Onsite at your Offices/Premises

If you have the required set up and would prefer to have the training at your location we will be able to deliver the same session onsite at your premises as in our training centres. This will provide you with the same tailored training but without the need to travel and less disruption to you or your teams work schedule.
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Onsite Training
Related Courses

Below are related bespoke courses for alternative tailored training options.

Bespoke Google Training Courses
Google Ads Introduction - 1 Day Training Course Google Ads Advanced - 1 Day Training Course Google Analytics (GA4) Introduction - 1 Day Training Course Google Analytics (GA4) Advanced - 1 Day Training Course Google Analytics (GA4) Implementation - 1 Day Training Course Google Tag Manager Introduction - 1 Day Training Course SEO Advanced - 1 Day Training Course
Client Reviews

''The trainer was very helpful and approachable and we got answers to all our questions. Great course!''
Aspasia Valiasi, FilmFlex Movies, Photoshop - 1 Day Introduction
''Your course covered everything I needed to know and also gave really useful tips and advice making me feel more confident about using the program.''
Neeta Daly, AB Publishing Ltd
''Learnt more than expected from an intro course! Trainer made sure we got it at all stages and the small group really helped.''
Leyla Sanai, The Co-operative Group, Flash - 2 Day Introduction
''The training was very useful and there were two of us in the class so we had a lot of 1-on-1 training which was great. Relaxed but a focused atmosphere.''
Clare McCarthy, Charles Tyrwhitt, Illustrator - 2 Day Advanced
''Great training course, extremely happy with the content covered and learnt. Now have a clear understanding on the basics of HTML and CSS, would definitely use XChange Training again.''
Alex Ottley, TM Lewin, HTML & CSS - 1 Day Bespoke
''Thank you for a brilliant course which I found very useful. The trainer was fantastic with excellent knowledge on Filemaker. I would advise anyone to go to XChange Training. ''
Alex Cardozo, The Met Police, Bespoke FileMaker Introduction Masterclass
''Really enjoyed the course feel I've learned significant amount in order to be able to put my news skills in to practice - thanks!''
Esther Lazenby, Liverpool City Council, Animate Introduction - Two Days
''I found the course very useful and my tutor was incredibly helpful and patient. We covered all the topics I required and more importantly I understood everything perfectly. Very happy. ''
Sally Krmadjian, Leapfrog Labs, Bespoke Microsoft Excel Intermediate Course
''Excellent training day, very knowledgeable and friendly instructor. Good to have one-to-one tuition as covered a lot of topics. ''
Nadia Valkanova, Schuh, Premiere Pro - 1 Day Advanced
''The course was totally tailored to our needs. Fabulous delivery, shame we ran out of time!''
Michelle Harrison, Greater Manchester Police, Bespoke Intermediate - 1 Day Bespoke

Frequently Asked Questions:

What dates are available for this course?

As a bespoke course the date arrangement is based around your requirements and availability in our schedule. With your guide of when you are looking for the training we will advise suitable date options ahead of finalising the planned date(s).

Can the content be tailored to my requirements?

Yes we are flexible about tailoring content and can adapt to be fully based on your requirements, a mixture of content from different levels of our base courses or a base outline with some additional focus areas.

Can this course be delivered live online?

Yes we can provide the same bespoke course as a live online session connecting to you or your group with either Zoom or Microsoft Teams if preferred.

What is the cost to deliver the course onsite?

We are equally able to deliver our bespoke training onsite at your premises and the cost to deliver this is the same structure as classroom with the addition of basic expenses depending on your location. Onsite courses in and around London, Manchester and Glasgow are usually without additional costs.

Can the course include my work samples?

It is often possible to review and include consideration towards sample files however the main course content is usually structured around prepared examples which are best suited to the planned content and structure of teaching the required skills in the best format.