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Adobe Dreamweaver CC for Creating HTML Emails Introduction 2 Days - Leeds
Key Course Details:
Level:
Introduction
Duration:
2
Days - 10am to 5pm
Price:
£450 + vat
Supercharge your emails as you learn the tips and techniques for producing eye-catching HTML mailshots that will deliver a consistent, appealing result across the board. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
Supercharge your emails as you learn the tips and techniques for producing eye-catching HTML mailshots that will deliver a consistent, appealing result across the board. Join us in composing and testing the email content that will get your message noticed.
After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.
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Dreamweaver for HTML Emails 2 Days
Course Details
This 2-day Introduction course helps you learn how Adobe Dreamweaver CC can be used to design and create HTML mailshots. We will provide you with the hands-on skills you need to make Dreamweaver part of your email-marketing campaigns.
We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.
Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.
Upon successful completion of this course, you will be able to:
- Understand how CSS differs on the web and in email
- Apply inline CSS to your emails
- Standardise your email output across a variety of clients and devices
- Optimise and format images for email
- Write effective and compelling subject and body text
- Test and resolve common bugs and issues
- Avoid being blacklisted or being classed as a spammer
Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.
Course Target Audience and delegate prerequisites:
This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
How Do HTML Emails Work?- The ‘bigger picture’ with webmail, email and mobile clients
- Examples of responsive HTML emails and e-shots
- Building a user friendly HTML email
- Distribution of HTML emails
- Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
- What size should they be?
- Do I need a range of sizes?
- Should my emails be fluid?
- Introducing Dreamweaver
- Learning the interface
- Dreamweaver workflow
- Understanding HTML code
- Viewing examples of HTML code
- Specific HTML email requirements
- Basic HTML exercises
- Understanding CSS code
- Viewing examples of CSS code
- Mobile specific CSS
- Media queries
- Basic CSS exercises
- The research process - understanding your readers
- The design process – effective responsive layout
- HTML email best practices
- Email marketing tips
- Create a new basic HTML page
- Add and format text content
- Insert graphics and images
- Test and preview the page
Page Layout with Tables- Designing a page layout with tables
- Creating table structures
- Modifying and nesting tables
- Inline styling
- Formatting text, images and data in tables
- Understanding links
- Creating links
- Creating email links
- What is a media query?
- What does it do and how does it behave?
- Do I need media queries?
- How can I implement them to render correctly?
- Are there any generic fixes for older mail clients?
- What happens if I need to make a specific width?
- How do I code a table for collapse?
- How to write CSS to control page layout
- Testing your HTML email on desktop and mobile screens
- Uploading your HTML and images
- Options - service providers
- Creating a mailing list
- Managing subscribers
- Scheduling and when to send
- Anti-spam techniques
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Location Details
This course is provided at the Leeds training centre located at:
Old Broadcasting House
148 Woodhouse Lane
Leeds
LS2 9EN
The Old Broadcasting House is located at Leeds Metropolitan University on Woodhouse Lane which is easily accessible by car and from Leeds train station. If you are driving, the nearest car park is the Woodhouse Lane NCP multi storey which is close by.
Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks.
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Dreamweaver CC for HTML Emails - Upcoming Leeds Course Dates
18 Jul - 19 Jul £450 + vat 12 Sep - 13 Sep £450 + vat 07 Nov - 08 Nov £450 + vat -
Client Reviews
"Excellent venue, well organised course with highly experienced and knowledgeable staff"
Chris Tynan, Alun School, Dreamweaver - 5 Day ACA Masterclass
"The trainer was excellent and I have learned a lot. I would recommend XChange Training to anyone who needs to learn new skills in practical and useful way. "
Zeljko Kovacevic, St. Edmunds College, Dreamweaver - 1 Day Introduction
"The trainer was very friendly and knowledgeable about the course subject, I feel that my knowledge of creating HTML Emails using Dreamweaver is a lot more proficient now."
Jade Kingston, RRG Group, Dreamweaver for HTML Emails Introduction
"Very well explained course that has left me confident in the ability to use the software. Thanks for a great day!"
Jimmy Bickerton, Milk Design, Dreamweaver for HTML Emails Introduction
"Very helpful and patient instructor. Good speed. I probably could have done with another days training!"
Christabel Stokes, Current Science Group, Dreamweaver - 1 Day Introduction
"The course was perfect for what we were looking for - the right level of detail without too much jargon!"
Sophie Blaken, E.ON, Dreamweaver for HTML Emails Introduction
"The course was excellent and the pace was kept to the right speed."
Kate Durrant, IAPA, Dreamweaver - One Day Introduction
"Always very happy with the excellent training XChange provides and I'll certainly be coming back for more! Thanks "
Polly Cummings, DC Quants, Dreamweaver HTML Emails - 2 Day Course
" I was 100% happy with this course - facilities were great, the pace very good, the trainer excellent. Thank you very much for a very enjoyable and informative day."
Louise Young, Map of Medicine, Dreamweaver - 1 Day Introduction
"I was very pleased with the course from start to finish, the course was very informative and the instructor was especially helpful. I would recommend this course to anyone."
Steve Thomas, Robinsons Equestrian, Dreamweaver for Responsive Emails
£450 + vat
Next Dates:
18 Jul - 19 Jul
12 Sep - 13 Sep
07 Nov - 08 Nov
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate 
Lunch and refreshments
Frequently Asked Questions
What are the course times?
For all courses in the London Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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