Adobe Dreamweaver CC for Creating HTML Emails Introduction 2 Days - Leeds

Dreamweaver for HTML Emails 2 Days Overview

This 2-day Introduction course helps you learn how Adobe Dreamweaver CC can be used to design and create HTML mailshots. We will provide you with the hands-on skills you need to make Dreamweaver part of your email-marketing campaigns.

We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

Upon successful completion of this course, you will be able to:

• Understand how CSS differs on the web and in email
• Apply inline CSS to your emails
• Standardise your email output across a variety of clients and devices
• Optimise and format images for email
• Write effective and compelling subject and body text
• Test and resolve common bugs and issues
• Avoid being blacklisted or being classed as a spammer

Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

Course Target Audience and delegate prerequisites

This course is intended for those who are new to creating HTML emails in Dreamweaver and who want to develop skills to create attractive, effective email-marketing campaigns.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

 

Dreamweaver CC for HTML Emails Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

How Do HTML Emails Work?

• The ‘bigger picture’ with webmail, email and mobile clients
• Examples of responsive HTML emails and e-shots
• Building a user friendly HTML email
• Distribution of HTML emails
• Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
• What size should they be?
• Do I need a range of sizes?
• Should my emails be fluid?

Dreamweaver Overview

• Introducing Dreamweaver
• Learning the interface
• Dreamweaver workflow

HTML Code

• Understanding HTML code
• Viewing examples of HTML code
• Specific HTML email requirements
• Basic HTML exercises

CSS Code

• Understanding CSS code
• Viewing examples of CSS code
• Mobile specific CSS
• Media queries
• Basic CSS exercises

Getting Started

• The research process - understanding your readers
• The design process – effective responsive layout
• HTML email best practices
• Email marketing tips

Basic Page Creation

• Create a new basic HTML page
• Add and format text content
• Insert graphics and images
• Test and preview the page

Page Layout with Tables

• Designing a page layout with tables
• Creating table structures
• Modifying and nesting tables
• Inline styling
• Formatting text, images and data in tables

Links

• Understanding links
• Creating links
• Creating email links

Responsive Emails and Use of Media Queries

• What is a media query?
• What does it do and how does it behave?
• Do I need media queries?
• How can I implement them to render correctly?
• Are there any generic fixes for older mail clients?
• What happens if I need to make a specific width?
• How do I code a table for collapse?
• How to write CSS to control page layout

Testing

• Testing your HTML email on desktop and mobile screens
• Uploading your HTML and images

Distribution and Delivery

• Options - service providers
• Creating a mailing list
• Managing subscribers
• Scheduling and when to send
• Anti-spam techniques

What's Included

The following are provided for your best experience on this course:

• All computers for your use with choice of Windows or Mac systems
• Small class size (limited to a maximum of 4-8 attendees on all sessions)
• Quality reference manual for post course reference to take away with you
• 6 months post course support to assist you where needed
• Official Adobe Authorised Certificate for your successful completion of the course
• Lunch To give you the most flexible options for lunch we provide lunch vouchers which can be redeemed locally at a number of popular eateries including Pret A Manger, EAT, Starbucks, Tesco, Sainsburys, Boots and Greggs
• Refreshments to keep you on top form are available for you throughout the course with a full range of teas, coffees and biscuits
• Pads and pens

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

Further details on benefits included with this Adobe Dreamweaver CC course:

Adobe Certified Dreamweaver Instructor

We are an Adobe Authorised Training Centre and our trainers are Adobe Certified Instructors with years of experience teaching Dreamweaver. Get the web design skills you need with our Dreamweaver professionals.

Quality training manual

Included with our Dreamweaver courses is the Dreamweaver Visual Quickstart Guide book provided for free to use as a post course reference resource. This is a full 300+ page manual to supplement the content covered during the course.

6 months support

Included with your course booking for all delegates on this course is 6 months free support so if you run into problems or need assistance relating to anything covered during your course we would be happy to assist you during this time.

Adobe Authorised Certificate

After your Adobe class with XChange Training you will receive our official Adobe Authorised Training Certificate as a record of your successful completion of the Adobe Certified Dreamweaver course.

Lunch & refreshments

Delegates attending scheduled or bespoke courses at our training centres will receive lunch and plentiful refreshments including tea, coffee and hot chocolate for each day of the course.

Training Location

This course is provided at the Leeds training centre located at:

Old Broadcasting House
148 Woodhouse Lane
Leeds
LS2 9EN

The Old Broadcasting House is located at Leeds Metropolitan University on Woodhouse Lane which is easily accessible by car and from Leeds train station. If you are driving, the nearest car park is the Woodhouse Lane NCP multi storey which is close by.

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks.

Scheduled Course Enquiry

If you are considering this Dreamweaver CC for HTML Emails Course but would like further information simply send us your query quickly & easily with the form below. Whether you would like to check date availability, pricing, course suitability or just need further information about a course send us your query and we will get you a swift reply, usually within 2 business hours!

If you would prefer to check course details by phone please call us on 0345 363 1130.

Scheduled Course Name:	Dreamweaver CC for HTML Emails
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Testimonials

Excellent venue, well organised course with highly experienced and knowledgeable staff

Chris Tynan, Alun School, Dreamweaver - 5 Day ACA Masterclass

Informative, personalized and excellent tuition provided.

Miles Walker, Travel Counsellors, Dreamweaver - 1 Day Introduction

Brilliant training day, this will make my life so much easier - great pace and content. Thank you!

Karen Rust, Netsuite, Dreamweaver CS6 for HTML Emails Introduction

Very helpful and patient instructor. Good speed. I probably could have done with another days training!

Christabel Stokes, Current Science Group, Dreamweaver - 1 Day Introduction

Thank you for an excellent day's Dreamweaver training.

Hugh Datson, DustScan Ltd, Dreamweaver - 1 Day Introduction

The overall training experience was excellent. A small group enabled the attention to be given to all of the candidates in a direct and effective way. The tutor was very good at teaching us and helping us to understand all of the content. I certainly would not hesitate in using XChange Training again.

Matthew Clarke, Edenred, Dreamweaver ACA - 5 Day Masterclass

The trainer was excellent and I have learned a lot. I would recommend XChange Training to anyone who needs to learn new skills in practical and useful way.

Zeljko Kovacevic, St. Edmunds College, Dreamweaver - 1 Day Introduction

Thorough training and everything was explained really clearly. I feel like I can go away and build a HTML Email from scratch confidently.

Sophie Sedgley, Vax, Dreamweaver for HTML Emails Introduction

The trainer was very friendly and knowledgeable about the course subject, I feel that my knowledge of creating HTML Emails using Dreamweaver is a lot more proficient now.

Jade Kingston, RRG Group, Dreamweaver for HTML Emails Introduction

The course was perfect for what we were looking for - the right level of detail without too much jargon!

Sophie Blaken, E.ON, Dreamweaver for HTML Emails Introduction