Adobe Express Introduction & Marketing Masterclass 2 Days - London
Key Course Details:
Level:
Introduction
Duration:
2
Days - 10am to 5pm
Price:
£495 + vat
Discover how to use Adobe Express to design impactful marketing content over two hands-on days. This course introduces you to the platforms powerful yet user-friendly tools for creating graphics, social media assets and branded materials, while also exploring strategies for applying them effectively in real-world campaigns.
After exploring the essentials of the Adobe Express workspace we’ll show you how to combine text, images and design elements to produce high-quality content quickly. You’ll learn how easy it is to create social media posts, flyers and presentations, as well as export and share your work effortlessly including producing professional PDFs and digital assets.
Discover how to use Adobe Express to design impactful marketing content over two hands-on days. This course introduces you to the platforms powerful yet user-friendly tools for creating graphics, social media assets and branded materials, while also exploring strategies for applying them effectively in real-world campaigns.
After exploring the essentials of the Adobe Express workspace we’ll show you how to combine text, images and design elements to produce high-quality content quickly. You’ll learn how easy it is to create social media posts, flyers and presentations, as well as export and share your work effortlessly including producing professional PDFs and digital assets.
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Express Masterclass 2 Day
Course Details
This 2-day Adobe Express Introduction and Marketing Content course goes beyond the basics, combining creative skills with practical marketing applications. You'll explore the platform’s intuitive tools, AI-powered features and integration with other Adobe apps like Photoshop and Illustrator, while also learning how to plan, design and deliver effective marketing content for different audiences. Whether you're creating campaigns for social media, branded materials or professional presentations, this course will help you design with confidence and strategy.
Adobe Express is ideal for marketers, content creators, small business owners and anyone who wants to produce high-impact visuals without advanced design skills. Over two days, we’ll guide you through the workspace, templates, text and image tools, and brand customisation—then build on these foundations with hands-on projects focused on consistency, storytelling and audience engagement.
Upon successful completion of this course, you will be able to:
- Navigate the Adobe Express interface and essential tools
- Design marketing content across social media, print, and presentations
- Customise templates, fonts, and brand assets for consistency
- Enhance visuals with editing, effects, and AI-powered tools
- Plan and create content that supports campaigns and audience goals
- Export and share professional-quality designs and digital assets
Our goal is to equip you with both the creative and strategic skills to produce visually compelling, brand-aligned content that engages your audience and supports your marketing objectives.
Course Target Audience and delegate prerequisites:
This course is ideal for marketers, social media managers, small business owners, content creators, educators and anyone looking to create professional-quality designs quickly and efficiently without advanced design skills.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media. -
Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Getting Started with Adobe Express- Introduction to Adobe Express and its role in content marketing
- Understanding the cloud-based workflow and integrations with Adobe apps
- Exploring the interface, key features, and workspace navigation
- Setting up your Adobe Express account and organising projects
- Customising preferences, brand kits, and design libraries
- Using and customising pre-made templates for different campaigns
- Designing graphics for social media platforms with best practices
- Creating posters, flyers, newsletters, and marketing collateral
- Applying brand kits to maintain consistency across channels
- Adapting templates for multiple formats (print, digital, mobile)
- Adding, formatting, and animating text for emphasis
- Exploring typography principles for marketing content
- Using font pairing and hierarchy for professional design
- Creating reusable text styles for brand messaging
- Storytelling with headlines, calls-to-action, and captions
- Importing, editing, and optimising images for campaigns
- Exploring Adobe Stock, free media, and uploading brand assets
- Applying filters, enhancements, and overlays to create impact
- Removing and replacing backgrounds with one-click tools
- Building visual consistency with icons, graphics, and illustrations
Using Shapes, Icons, and Brand Elements- Incorporating shapes, icons, and illustrations to enhance layouts
- Customising colours, gradients, and design elements
- Applying logos and maintaining brand identity
- Using alignment and grid tools for professional layouts
- Creating branded templates for team or client use
- Introduction to video tools in Adobe Express
- Adding and editing video clips for social media campaigns
- Applying motion effects, transitions, and branded animations
- Adding audio, music, and voiceovers to enhance storytelling
- Producing short-form video ads and promotional content
- Exporting projects in the right formats for print and digital
- Publishing directly to social media channels
- Collaboration and sharing options for teams and clients
- Organising projects into campaigns and content libraries
- Best practices for optimising files across platforms
- Designing a multi-piece campaign (social, flyer, presentation)
- Applying brand storytelling and audience targeting principles
- Building a mini content strategy with Adobe Express
- Final project showcase, peer feedback, and expert review
- Q&A session and tips for ongoing success
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Location Details
This course is provided at the XChange Training London training centre based at:
5 St John’s Lane
Clerkenwell
London
EC1M 4BHSt John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our London Training Venue and Course optionsView our London Centre Location on Google Maps
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Express Masterclass 2 Day - Upcoming London Course Dates
01 Dec - 02 Dec £495 + vat 04 Mar - 05 Mar £495 + vat 05 May - 06 May £495 + vat -
Client Reviews
"Brilliant course, well tailored and thoroughly enjoyable, thanks."
Zahra Mogul, Science and Technology Facilities Council
"A superbly delivered course with just the right number of trainees. Above all, excellent equipment and clear visual aids. Superior to any course I've yet attended. You have captured all training aspects in the right detail."
Robin Gould, TSO Parliamentary Press , Acrobat - 1 Day Intermediate
"Very well delivered and tailored correctly to our more advanced needs"
Neil Harris, Tyndale Flooring Ltd, Microsoft Project - 1 Day Introduction
"A great session, covering some fantastic tools and knowledge about the product. The trainer was excellent, and was great at tailoring the course to my specific needs, and explained and demonstrated things in a well executed manner - thank you so much!"
Lauren Orange, The Freeston Academy, Adobe Illustrator - 1 Day Introduction
" I was 100% happy with this course - facilities were great, the pace very good, the trainer excellent. Thank you very much for a very enjoyable and informative day."
Louise Young, Map of Medicine, Dreamweaver - 1 Day Introduction
"Excellent tutor, nice small group with lots of one to one teaching."
Alexander Dixon, University of Salford, AutoCAD Introduction - Two Days
"Very informative and up to date instructions. First class facilities and throughly recommended."
Terry Hyde, Canada Life, QuarkXPress - 2 Day Introduction
"Really enjoyed the course feel I've learned significant amount in order to be able to put my news skills in to practice - thanks!"
Esther Lazenby, Liverpool City Council, Animate Introduction - Two Days
"The trainer was great and had sound knowledge of Photoshop. He ensured that we were all happy with the content being covered. "
Asad Chaudary, British Council, Photoshop - 2 Day Introduction
"Excellent, as always! Great teaching methods, fun and interesting, easy to follow. Always a great experience!"
Richard Littler, Brother, Illustrator - One Day Intermediate