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XChange Online Training Setup

Use HTML & CSS to create Websites Landing pages Interactive emails Games

Creating Responsive HTML Emails Introduction - Online

Key Course Details:

Level:

Introduction

Duration:

2
Days
- 10am to 5pm

Price:

£375 + vat

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

Supercharge your emails as you learn the tips and techniques for producing eye-catching responsive HTML mailshots that will deliver a consistent, appealing result across a range of devices. Join us in composing and testing the email content that will get your message noticed.

After we show you how and why normal web-design practices do not always apply to HTML email, you will learn the rules for composing messages that look great when viewed on a wide variety of email software and devices. You will understand the common issues to be overcome when composing content for email, and we will show you how to safeguard your messages from being blacklisted or marked as spam.

  • Responsive HTML Emails 2 Days

    Course Details

    This 2-day Introduction course helps you learn how to create HTML code to design responsive HTML mailshots. We will provide you with the hands-on coding skills you need to make effective email-marketing campaigns.

    We all know that a well-crafted and visually appealing email can make a big difference to whether people respond to your message. Our course focuses on the challenges that we need to overcome in order to produce a consistent result that will look good across a wide variety of email clients and devices.

    Even web designers with a good understanding of Cascading Style Sheets (CSS) can trip up when creating HTML emails, because what works on the web often does not work in email. Join us for the inside knowledge you need to get your email communications to look and act right every time.

    Upon successful completion of this course, you will be able to:

    • Understand how CSS differs on the web and in email
    • Apply inline CSS to your emails
    • Standardise your email output across a variety of clients and devices
    • Optimise and format images for email
    • Write effective and compelling subject and body text
    • Test and resolve common bugs and issues
    • Avoid being blacklisted or being classed as a spammer

    Our goal is for you to be able to create engaging and attractive HTML email that will appeal to your audience.

    Course Target Audience and delegate prerequisites:

    This course is intended for those who are new to creating HTML emails and who want to develop coding skills to create attractive, effective email-marketing campaigns.

    You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media.

    classroom image
  • Full Course Outline

    The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

    How Do HTML Emails Work?
    • The ‘bigger picture’ with webmail, email and mobile clients
    • Examples of responsive HTML emails and e-shots
    • Building a user friendly HTML email
    • Distribution of HTML emails
    • Planning how all 3 email client types will be viewed as a storyboard for all media breakpoints
    • What size should they be?
    • Do I need a range of sizes?
    • Should my emails be fluid?
    Dreamweaver Overview
    • Introducing Dreamweaver
    • Learning the interface
    • Dreamweaver workflow
    HTML Code
    • Understanding HTML code
    • Viewing examples of HTML code
    • Specific HTML email requirements
    • Basic HTML exercises
    CSS Code
    • Understanding CSS code
    • Viewing examples of CSS code
    • Mobile specific CSS
    • Media queries
    • Basic CSS exercises
    Getting Started
    • The research process - understanding your readers
    • The design process – effective responsive layout
    • HTML email best practices
    • Email marketing tips
    Basic Page Creation
    • Create a new basic HTML page
    • Add and format text content
    • Insert graphics and images
    • Test and preview the page
    Page Layout with Tables
    • Designing a page layout with tables
    • Creating table structures
    • Modifying and nesting tables
    • Inline styling
    • Formatting text, images and data in tables
    Links
    • Understanding links
    • Creating links
    • Creating email links
    Responsive Emails and Use of Media Queries
    • What is a media query?
    • What does it do and how does it behave?
    • Do I need media queries?
    • How can I implement them to render correctly?
    • Are there any generic fixes for older mail clients?
    • What happens if I need to make a specific width?
    • How do I code a table for collapse?
    • How to write CSS to control page layout
    Testing
    • Testing your HTML email on desktop and mobile screens
    • Uploading your HTML and images
    Distribution and Delivery
    • Options - service providers
    • Creating a mailing list
    • Managing subscribers
    • Scheduling and when to send
    • Anti-spam techniques
  • Location Details

    This course is provided as a remote online course with live training provided by our Industry Professional.

    Accessing the live online course anywhere is easy and all you will need is:

    • Computer with the trial or full version of the software
    • Separate screen or device for the shared video display
    • Sound output via computer or headset
    • Ideally a camera and microphone on the computer for remote contact

    Our goal is for you to be able to create simple but professional documents that are ready to use for the web and for print.

    It is important to note this is not a classroom based training.

    XChange Online Training Setup
  • Coding Responsive HTML Emails 2 Days - Upcoming Online Course Dates

    06 Jan - 07 Jan £375 + vat
    31 Jan - 01 Feb £375 + vat
    02 Mar - 03 Mar £375 + vat
    28 Mar - 29 Mar £375 + vat
    20 Apr - 21 Apr £375 + vat
    30 May - 31 May £375 + vat
    15 Jun - 16 Jun £375 + vat
    18 Jul - 19 Jul £375 + vat
    22 Aug - 23 Aug £375 + vat
    12 Sep - 13 Sep £375 + vat
  • Client Reviews

    "The course was helpful and informative but not overly taxing and complicated. I came with some understanding of HTML 'jargon' but felt it was pitched at the right level and at comfortable pace. The instructor was friendly and approachable. Overall very well done and a nice atmosphere."

    Florence Clark, Voodoo Research, HTML - 1 Day Introduction

    "I really enjoyed the course. The trainer was very knowledgeable, friendly and professional. XChange Training was recommended to me by a colleague and I will certainly go back and recommend to other colleagues."

    Hayley McGuffie, Wyre Council, HTML & CSS - Two Day Introduction

    "The course gave a great overview of HTML and CSS - a brilliant basis to continue onwards from. "

    Corin Rogerson, Tesco, HTML & CSS - 2 Day Introduction

    "Very professional training service. Instructor was very knowledgeable and open to questions. Methodical training structure and easy to follow. Will recommend to my colleagues. Thanks!"

    Alex Birkett, NUS Services, HTML & CSS - 2 Day Introduction

    "As always clear, concise and friendly. I have come away from today's course having learnt exactly what I needed to know. Thank you!"

    Charlotte Green, AXA Investment Managers, HTML - 1 Day Introduction

    "Knowledgeable trainer, great style pace and inclusion of all delegates. One of the best trainers I have seen in my 'many' years......thank you"

    Perry Hailey, Gatwick Airport, HTML & CSS - 2 Day Introduction

    "The tutor was excellent! He was very friendly and his instruction has surpassed my expectations. I am extremely impressed by how much I have learned and I would definitely recommend this course to my friends and colleagues. The course was worth every penny. Thank you so much!"

    Jonathan Cain, HTML/HTML5 & CSS/CSS3 Masterclass

    "Thank you for a superb training course, excellent content, excellent tutor and very clear. "

    Tami Penswick, Yahoo, HTML5 & CSS3 - 2 Day Introduction

    "Very good course, covered all the basics very thoroughly and took time to answer any questions I had."

    Rachel Varnam, Airwave, HTML & CSS Introduction - 2 Days

    "I found this course very much helped me to reach that next level and totally filled in all the gaps of my HTML and CSS knowledge. The trainer was fantastic and I am now starting to look for more courses to do with XChange."

    Garrit Glasby, Australian High Commission, HTML & CSS - 2 Day Introduction