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XChange Training Location London

Use Wordpress websites to Create a user-friendly experience Integrate e-commerce Integrate custom features Easily upload and edit content Ensure search engine optimisation

WordPress Introduction Masterclass with SEO 3 Days - London

Key Course Details:

Level:

Introduction to Intermediate

Duration:

3
Days
- 10am to 5pm

Price:

£595 + vat

Find out why WordPress has become the world's most popular tool for creating websites and blogs. Our Masterclass & SEO course shows you all you need to get going with this hugely powerful yet free web creation tool. Join us to get the know-how you need and open the door to a host of potential clients.

We will show you the end-to-end process for installing and configuring WordPress, taking you from a blank canvas to a functioning, professional website and blog. You will learn best-practice techniques and the application of visual themes and how WordPress can be extended with a wealth of free plug-ins. You will also cover full focus on SEO techniques to boost search engine rankings including the Yoast plug-in.

Find out why WordPress has become the world's most popular tool for creating websites and blogs. Our Masterclass & SEO course shows you all you need to get going with this hugely powerful yet free web creation tool. Join us to get the know-how you need and open the door to a host of potential clients.

We will show you the end-to-end process for installing and configuring WordPress, taking you from a blank canvas to a functioning, professional website and blog. You will learn best-practice techniques and the application of visual themes and how WordPress can be extended with a wealth of free plug-ins. You will also cover full focus on SEO techniques to boost search engine rankings including the Yoast plug-in.

  • WordPress Introduction Masterclass 3 Days

    Course Details

    This 3-day Masterclass course will help you to appreciate the power and flexibility of WordPress, the world's most popular free tool for the creation and maintenance of websites and blogs. WordPress is built by hundreds of community volunteers, with a wide range of plug-ins and themes available to enhance any site. Because of the software's huge potential, our course will appeal to anyone looking to learn about setting up and maintaining a website or blog.

    The course will take you right from installing and setting up WordPress through to customising WordPress with plug-ins and using themes to further enhance the visuals of your site. The course will additionally teach you how to apply advanced SEO techniques to perform better in the search engine rankings to achieve more and better quality traffic to your site.

    Upon successful completion of this course, you will be able to:

    • Install and configure WordPress
    • Understand the difference between posts and pages
    • Publish a blog post
    • Manage links, tags, and media
    • Approve or delete blog comments
    • Customise your site with advanced themes
    • Inspect and manipulate the WordPress Loop
    • Apply tags
    • Create custom navigation menus
    • Assign user roles and permissions
    • Activate plug-ins that enable enhanced features such as eCommerce
    • Use more effective page URLs, titles and descriptions
    • Manage your template optimisation
    • Control content SEO with no index, no follow and Canonical
    • Maximise conversion/subscribers
    • Get your visitors more involved
    • The benefits and best practice for using the Yoast plug-in
    • Yoast focus keyword vs meta keywords
    • Accessing key site information with SEO Quake

    Our goal is for you to be confident in using WordPress to create and manage visually exciting websites and blogs.

    This course can be taken in a single 3-day block or split into a 2-day block (WordPress Masterclass) and then a separate 1-day block (WordPress SEO Optimisation) taken at a later date.

    Course Target Audience and delegate prerequisites:

    This course is intended for anyone new to web design and development and who wants to develop skills to use WordPress to build great-looking and accessible websites and blogs.

    You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media. An understanding of HTML and CSS would be useful but is not essential. Ideally, you will have taken our HTML & CSS Combo Essentials Introduction 2 Day course.

    classroom image
  • Full Course Outline

    The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

    Getting Started - Installation and Upgrades
    • WordPress in five minutes
    • Upgrading WordPress
    • New features of WordPress
    • Best practices for upgrading WordPress
    • Importing and exporting data
    Configuring your WordPress site
    • General settings
    • Discussion settings
    • Permalink settings
    • Privacy settings
    • Reading settings
    • Writing settings
    • Miscellaneous settings
    Uploading and maintaining the right content
    • New features in WordPress
    • Creating content: Posts vs. Pages
    • How to write a Page in WordPress
    • WordPress categories explained
    • Using the WordPress Content Management System (CMS)
    • Managing Pages
    • Managing Links
    • Managing WordPress Tags
    • Managing your WordPress Media Library
    • Updating your WordPress Profile
    Blogging with WordPress
    • Writing a blog Post
    • Managing Posts
    • Managing comments
    • Fighting SPAM with Akismet
    Make sure your customers find your site
    • Search Engine Optimisation (SEO)
    • Making your content search-engine friendly
    • Installing analytics to deliver accountability and insight
    • Adding Facebook and Twitter buttons
    WordPress Administration
    • Best Practices for upgrading WordPress
    • Managing WordPress users
    • Permission levels and log-ins
    • WordPress User Roles explained
    • Managing files
    • The WordPress Dashboard
    Detailed WordPress Theme Overview
    • Anatomy of a WordPress Theme
    • How Themes work
    • Template files
    • Typical Template files/folders included in a Theme
    • The WordPress Loop
    • The Functions File
    • Template Tags
    • Conditional Tags
    Modifying a WordPress Theme: Getting started
    • Choosing a WordPress Theme to modify
    • Category Templates
    • The Template Hierarchy
    Plug-ins
    • Understanding what to look for in plug-ins
    • How to view plug-in files with the editor and read the TXT files for instructions
    • Downloading and activating plug-ins
    • De-activating and deleting plug-ins
    Security and Login
    • Admin roles and permissions
    • Security with WordPress
    Menus
    • Creating custom menus
    WordPress Theme Compatibility and Upgrades
    • Upgrading a WordPress Theme
    • Theme compatibility with WordPress Upgrades
    • Theme compatibility with Plug-in
    Google
    • How Google searches
    • What does Google Index mean?
    • Organising information by indexing
    • What is page rank
    • Finding information by crawling
    • Google search queries
    Yoast – Basic WordPress SEO
    • URLs
    • Optimise you’re titles for SEO
    • Optimise your descriptions
    • Image optimisation
    • XML sitemaps
    Template Optimisation
    • Breadcrumbs
    • Headings
    • Cleaning up your code
    • Aim for speed
    • Rethinking the sidebar
    • HTML sitemaps
    • Author highlighting
    Advanced WordPress SEO and duplicate content
    • No index, follow archive pages and disable some archives
    • Disable unnecessary archives
    • Pagination
    • No following unnecessary links
    • Canonical links
    Site structure for high rankings
    • Pages instead of posts
    • New wine in an old bottle
    • Linking to related posts
    • Going easy on the tags
    Conversion optimisation
    • Getting users to subscribe
    • Use of comment redirecting
    Comment optimisation
    • How you get readers more involved
    • Bonding with your commenters
    • Keeping users in the conversation
    Off site blog SEO
    • Following your commenters
    • Using Twitter
    • Find related blogs, and working them
    • Measuring results
    Conclusions on WordPress SEO
    • Summary of technical, conversion, content and conversation tips
    • Staying updated
    Yoast – SEO Focus Keywords
    • The focus keyword in WordPress SEO
    • The focus keyword is not the meta keywords tag
    • Meta keywords: why don’t I use them
    • Do Yahoo! and Bing use meta keywords
    • I want meta keywords!
    • Focussing on your focus keyword
    • Determining a good focus keyword
    SEO Quake
    • What is SEO Quake?
    • Accessing key site information with SEO Quake
    • Use of SEOQuake toolbar
  • Location Details

    This course is provided at the XChange Training London training centre based at:

    5 St John’s Lane
    Clerkenwell
    London
    EC1M 4BH

    St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.

    Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

    View Full details of our London Training Venue and Course options

    XChange Training Location London

    ↑ Click the map to view a larger version ↑

  • WordPress Masterclass 3 Days - Upcoming London Course Dates

    28 Jul - 30 Jul £595 + vat
    15 Sep - 17 Sep £595 + vat
    03 Nov - 05 Nov £595 + vat
    20 Dec - 22 Dec £595 + vat

    WordPress Masterclass 3 Days - Split Date Options

    WordPress Masterclass

    28 Jul - 29 Jul
    15 Sep - 16 Sep
    3 Nov - 4 Nov
    20 Dec - 21 Dec

    WordPress SEO

    30 Jul
    17 Sep
    5 Nov
    23 Dec
  • Client Reviews

    "Effective training pitched at trainees level. I have achieved what I hoped to on this course."

    Tony Armstrong, Lemon Squeezy, WordPress - 2 Day Masterclass

    "Excellent course, I picked up a lot of information and tips which will be really useful. "

    Stephen Baldwin, NRL, WordPress - 2 Day Introduction

    "The course was packed with information and insider tips I would never have known about without attending. I'm brimming with information!"

    Lucy Lund, Getty Images, WordPress - 3 Day Masterclass with SEO Optimisation

    "Good vibe, small classes overall very good."

    Adam Donovan, Dental Design, WordPress - 1 Day Advanced

    "Very clear and concise training with plenty of opportunity to ask questions to further my understanding of subjects. "

    Daniel Layton, Eligo Recruitment, WordPress - 1 day introduction

    "Well paced. I would recommend the course for anyone who is starting with WordPress"

    Bob King, Department of Health, WordPress - 2 Day Introduction

    "Very good and extremely informative. Complicated enough to be challenging yet explained well enough to not put me off. Thanks!"

    Will Jobbins, Freelance, WordPress - 2 Day Introduction

    "A really good course. I've enjoyed it very much and can't wait to put it all into action."

    John Cox, MannaHealth, WordPress - 2 Day Introduction

    "The instructor was great - patient, knowledgeable, friendly and fun. Had a great two days and feel confident in working with WordPress now."

    Lisa Marie Rae, Getty Images, WordPress - 2 Day Masterclass

    "The trainer tailored the training course to my needs which was great. I feel that I have learnt a lot and will be able to apply this knowledge to editing the company website."

    Katie Spike, Getech, WordPress - 1 Day Introduction