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This document sets forth the Privacy Policy (the "Privacy Policy") for this Web site, www.xchangetraining.co.uk (the "Site"). If you have objections to the Privacy Policy, you should not access or use this Site. This Privacy Policy does not govern privacy practices associated with offline activities or other XChange Training UK Ltd web sites.

Our commitment

XChange Training UK Ltd are committed to ensuring the security and protection of the personal information that we process, and to provide a compliant and consistent approach to data protection. We have a robust and effective data protection program in place which complies with existing law and abides by the data protection principles.

XChange Training UK Ltd are dedicated to safeguarding the personal information under our remit with a data protection regime that is effective and fit for purpose with GDPR compliance.

Collection of personal information

As a visitor to this Site, you can engage in many activities without providing any personal information. In connection with other activities, such as course bookings, enquiries or subscribing XChange Training UK Ltd will ask you to provide certain information about yourself by filling out and submitting an online form with a consent request to contact you in compliance with GDPR law.

When you use the Site, XChange Training UK Ltd or third parties authorised by XChange Training UK Ltd may also collect certain technical and routing information about your computer to facilitate your use of the Site and its services. For example, we may log environmental variables, such as browser type and operating system of your computer. We use these environmental variables to facilitate and track your use of the site and its services. Without expressly informing you in each particular circumstance, we do not match such information with any of your personal information.

What personal information we collect

The information we collect is based on what you provide us which can include:

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

The Site contains links to other sites at which personal information is collected. In such instances, unless expressly provided to the contrary, the collection and use of your personal information will be governed by the privacy policy applicable to that site. That privacy policy should identify the entity that is collecting your personal information.

Use of cookies

XChangeTraining.co.uk is built without the use of cookies meaning when you visit this Site, you can browse the Site and access important information without revealing your identity.

Communications from the site

Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email or email us at info@xchangetraining.co.uk.

In your correspondence, please indicate with as much detail as possible the location on this Site where you provided your personal information.

Entities collecting personal information

Personal information on this Site is collected by XChange Training UK Ltd who are located at: 5 St John's Lane, Clerkenwell, London, EC1M 4BH, United Kingdom and its phone number is: +44 (0)345 363 1130.

Controlling your personal information

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@xchangetraining.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you. If you would like a copy of the information held on you please write to XChange Training, 5 St John’s Lane, London, EC1M 4BH.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

How your personal information is used

XChangeTraining.co.uk collects your information in order to record and support your participation in the activities you select. If you subscribe to a service or register a product, for example, the information is used to register your rights, if any, to technical support or other benefits that may be made available to registered users. Your personal information is also used to keep you informed about product upgrades, special offers, and other products and services of XChange Training UK Ltd and selected third parties if you have so opted to receive such communications.

XChangeTraining.co.uk may collect information about the use of the Site, such as the types of services used and how many users we receive daily. This information is collected in aggregate form, without identifying any user individually. XChange Training UK Ltd may use this aggregate, non-identifying statistical data for statistical analysis, marketing, or similar promotional purposes.

Privacy-related queries

XChange Training UK Ltd takes its users' privacy concerns seriously. If you believe that XChange Training UK Ltd has not complied with this Online Privacy Policy with respect to your personal information or you have other related inquiries or concerns, you may write to the XChange Training UK Ltd Privacy Officer at the address indicated above.

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XChange Training Location London

Use Wordpress websites to Create a user-friendly experience Integrate e-commerce Integrate custom features Easily upload and edit content Ensure search engine optimisation

WordPress Introduction Masterclass with SEO 3 Days - London

Key Course Details:


Introduction to Intermediate


- 10am to 5pm


£595 + vat

Find out why WordPress has become the world's most popular tool for creating websites and blogs. Our Masterclass & SEO course shows you all you need to get going with this hugely powerful yet free web creation tool. Join us to get the know-how you need and open the door to a host of potential clients.

We will show you the end-to-end process for installing and configuring WordPress, taking you from a blank canvas to a functioning, professional website and blog. You will learn best-practice techniques and the application of visual themes and how WordPress can be extended with a wealth of free plug-ins. You will also cover full focus on SEO techniques to boost search engine rankings including the Yoast plug-in.

Find out why WordPress has become the world's most popular tool for creating websites and blogs. Our Masterclass & SEO course shows you all you need to get going with this hugely powerful yet free web creation tool. Join us to get the know-how you need and open the door to a host of potential clients.

We will show you the end-to-end process for installing and configuring WordPress, taking you from a blank canvas to a functioning, professional website and blog. You will learn best-practice techniques and the application of visual themes and how WordPress can be extended with a wealth of free plug-ins. You will also cover full focus on SEO techniques to boost search engine rankings including the Yoast plug-in.

  • WordPress Introduction Masterclass 3 Days

    Course Details

    This 3-day Masterclass course will help you to appreciate the power and flexibility of WordPress, the world's most popular free tool for the creation and maintenance of websites and blogs. WordPress is built by hundreds of community volunteers, with a wide range of plug-ins and themes available to enhance any site. Because of the software's huge potential, our course will appeal to anyone looking to learn about setting up and maintaining a website or blog.

    The course will take you right from installing and setting up WordPress through to customising WordPress with plug-ins and using themes to further enhance the visuals of your site. The course will additionally teach you how to apply advanced SEO techniques to perform better in the search engine rankings to achieve more and better quality traffic to your site.

    Upon successful completion of this course, you will be able to:

    • Install and configure WordPress
    • Understand the difference between posts and pages
    • Publish a blog post
    • Manage links, tags, and media
    • Approve or delete blog comments
    • Customise your site with advanced themes
    • Inspect and manipulate the WordPress Loop
    • Apply tags
    • Create custom navigation menus
    • Assign user roles and permissions
    • Activate plug-ins that enable enhanced features such as eCommerce
    • Use more effective page URLs, titles and descriptions
    • Manage your template optimisation
    • Control content SEO with no index, no follow and Canonical
    • Maximise conversion/subscribers
    • Get your visitors more involved
    • The benefits and best practice for using the Yoast plug-in
    • Yoast focus keyword vs meta keywords
    • Accessing key site information with SEO Quake

    Our goal is for you to be confident in using WordPress to create and manage visually exciting websites and blogs.

    This course can be taken in a single 3-day block or split into a 2-day block (WordPress Masterclass) and then a separate 1-day block (WordPress SEO Optimisation) taken at a later date.

    Course Target Audience and delegate prerequisites:

    This course is intended for anyone new to web design and development and who wants to develop skills to use WordPress to build great-looking and accessible websites and blogs.

    You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media. An understanding of HTML and CSS would be useful but is not essential. Ideally, you will have taken our HTML & CSS Combo Essentials Introduction 2 Day course.

    classroom image
  • Full Course Outline

    The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

    Getting Started - Installation and Upgrades
    • WordPress in five minutes
    • Upgrading WordPress
    • New features of WordPress
    • Best practices for upgrading WordPress
    • Importing and exporting data
    Configuring your WordPress site
    • General settings
    • Discussion settings
    • Permalink settings
    • Privacy settings
    • Reading settings
    • Writing settings
    • Miscellaneous settings
    Uploading and maintaining the right content
    • New features in WordPress
    • Creating content: Posts vs. Pages
    • How to write a Page in WordPress
    • WordPress categories explained
    • Using the WordPress Content Management System (CMS)
    • Managing Pages
    • Managing Links
    • Managing WordPress Tags
    • Managing your WordPress Media Library
    • Updating your WordPress Profile
    Blogging with WordPress
    • Writing a blog Post
    • Managing Posts
    • Managing comments
    • Fighting SPAM with Akismet
    Make sure your customers find your site
    • Search Engine Optimisation (SEO)
    • Making your content search-engine friendly
    • Installing analytics to deliver accountability and insight
    • Adding Facebook and Twitter buttons
    WordPress Administration
    • Best Practices for upgrading WordPress
    • Managing WordPress users
    • Permission levels and log-ins
    • WordPress User Roles explained
    • Managing files
    • The WordPress Dashboard
    Detailed WordPress Theme Overview
    • Anatomy of a WordPress Theme
    • How Themes work
    • Template files
    • Typical Template files/folders included in a Theme
    • The WordPress Loop
    • The Functions File
    • Template Tags
    • Conditional Tags
    Modifying a WordPress Theme: Getting started
    • Choosing a WordPress Theme to modify
    • Category Templates
    • The Template Hierarchy
    • Understanding what to look for in plug-ins
    • How to view plug-in files with the editor and read the TXT files for instructions
    • Downloading and activating plug-ins
    • De-activating and deleting plug-ins
    Security and Login
    • Admin roles and permissions
    • Security with WordPress
    • Creating custom menus
    WordPress Theme Compatibility and Upgrades
    • Upgrading a WordPress Theme
    • Theme compatibility with WordPress Upgrades
    • Theme compatibility with Plug-in
    • How Google searches
    • What does Google Index mean?
    • Organising information by indexing
    • What is page rank
    • Finding information by crawling
    • Google search queries
    Yoast – Basic WordPress SEO
    • URLs
    • Optimise you’re titles for SEO
    • Optimise your descriptions
    • Image optimisation
    • XML sitemaps
    Template Optimisation
    • Breadcrumbs
    • Headings
    • Cleaning up your code
    • Aim for speed
    • Rethinking the sidebar
    • HTML sitemaps
    • Author highlighting
    Advanced WordPress SEO and duplicate content
    • No index, follow archive pages and disable some archives
    • Disable unnecessary archives
    • Pagination
    • No following unnecessary links
    • Canonical links
    Site structure for high rankings
    • Pages instead of posts
    • New wine in an old bottle
    • Linking to related posts
    • Going easy on the tags
    Conversion optimisation
    • Getting users to subscribe
    • Use of comment redirecting
    Comment optimisation
    • How you get readers more involved
    • Bonding with your commenters
    • Keeping users in the conversation
    Off site blog SEO
    • Following your commenters
    • Using Twitter
    • Find related blogs, and working them
    • Measuring results
    Conclusions on WordPress SEO
    • Summary of technical, conversion, content and conversation tips
    • Staying updated
    Yoast – SEO Focus Keywords
    • The focus keyword in WordPress SEO
    • The focus keyword is not the meta keywords tag
    • Meta keywords: why don’t I use them
    • Do Yahoo! and Bing use meta keywords
    • I want meta keywords!
    • Focussing on your focus keyword
    • Determining a good focus keyword
    SEO Quake
    • What is SEO Quake?
    • Accessing key site information with SEO Quake
    • Use of SEOQuake toolbar
  • Location Details

    This course is provided at the XChange Training London training centre based at:

    5 St John’s Lane
    EC1M 4BH

    St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.

    Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

    View Full details of our London Training Venue and Course options

    XChange Training Location London

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    View our London Centre Location on Google Maps

  • WordPress Masterclass + SEO 3 Days - Upcoming London Course Dates

    Next 29 May - 31 May Special Offer! £525 + vat
    Next 31 Jul - 02 Aug £595 + vat
    Next 25 Sep - 27 Sep £595 + vat
    Next 18 Nov - 20 Nov £595 + vat

    WordPress Masterclass + SEO 3 Days - Split Date Options

    WordPress Masterclass

    29 May - 30 May
    31 Jul - 1 Aug
    25 Sep - 26 Sep
    18 Nov - 19 Nov

    WordPress SEO

    31 May
    2 Aug
    27 Sep
    20 Nov
  • Client Reviews

    "Very enlightening and resolved the immediate issues I was having with WordPress. "

    Gillian Bardsley, Ferranti Technologies, WordPress - 1 Day Advanced

    "The course was packed with information and insider tips I would never have known about without attending. I'm brimming with information!"

    Lucy Lund, Getty Images, WordPress - 3 Day Masterclass with SEO Optimisation

    "Excellent course. I have a better understanding of WordPress and feel confident to make greater use of it by improving the website my company currently has. I only booked a one day course but will certainly consider booking the second day at a later stage."

    Angela Russell, Decision Lab, WordPress - 1 Day Introduction

    "Great course - very useful. Excited about using what we've learnt and applying it to the content I'm currently working on/creating..."

    Jim Ottewill, PRS For Music, WordPress - 2 Day Introduction

    "Very clear and concise training with plenty of opportunity to ask questions to further my understanding of subjects. "

    Daniel Layton, Eligo Recruitment, WordPress - 1 day introduction

    "I have moved from a complete novice to setting up my own WordPress blog following the 2 day Masterclass - amazing!"

    Jill Pilling, Bishop Bridgeman School, WordPress - 2 Day Introduction

    "Very good and extremely informative. Complicated enough to be challenging yet explained well enough to not put me off. Thanks!"

    Will Jobbins, Freelance, WordPress - 2 Day Introduction

    "Good vibe, small classes overall very good."

    Adam Donovan, Dental Design, WordPress - 1 Day Advanced

    "The course was well structured and the small class size was great. The tutor managed to tailor it to our needs too which was great."

    Jessica Croome, The Creative Clinic, WordPress - 1 Day Advanced

    "This is the second course provided by XChange that I've taken and both were excellent. Our trainer was an expert in Wordpress and I've learned a great deal from this course. Thank you very much! "

    Danielle Macedo, University of Westminster, WordPress - 2 Day Masterclass