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WordPress Introduction Masterclass with SEO 3 Days - London
Key Course Details:
Level:
Introduction to Intermediate
Duration:
3
Days - 10am to 5pm
Price:
£595 + vat
Find out why WordPress has become the world's most popular tool for creating websites and blogs. Our Masterclass & SEO course shows you all you need to get going with this hugely powerful yet free web creation tool. Join us to get the know-how you need and open the door to a host of potential clients.
We will show you the end-to-end process for installing and configuring WordPress, taking you from a blank canvas to a functioning, professional website and blog. You will learn best-practice techniques and the application of visual themes and how WordPress can be extended with a wealth of free plug-ins. You will also cover full focus on SEO techniques to boost search engine rankings including the Yoast plug-in.
Find out why WordPress has become the world's most popular tool for creating websites and blogs. Our Masterclass & SEO course shows you all you need to get going with this hugely powerful yet free web creation tool. Join us to get the know-how you need and open the door to a host of potential clients.
We will show you the end-to-end process for installing and configuring WordPress, taking you from a blank canvas to a functioning, professional website and blog. You will learn best-practice techniques and the application of visual themes and how WordPress can be extended with a wealth of free plug-ins. You will also cover full focus on SEO techniques to boost search engine rankings including the Yoast plug-in.
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WordPress Introduction Masterclass 3 Days
Course Details
This 3-day Masterclass course will help you to appreciate the power and flexibility of WordPress, the world's most popular free tool for the creation and maintenance of websites and blogs. WordPress is built by hundreds of community volunteers, with a wide range of plug-ins and themes available to enhance any site. Because of the software's huge potential, our course will appeal to anyone looking to learn about setting up and maintaining a website or blog.
The course will take you right from installing and setting up WordPress through to customising WordPress with plug-ins and using themes to further enhance the visuals of your site. The course will additionally teach you how to apply advanced SEO techniques to perform better in the search engine rankings to achieve more and better quality traffic to your site.
Upon successful completion of this course, you will be able to:
- Install and configure WordPress
- Understand the difference between posts and pages
- Publish a blog post
- Manage links, tags, and media
- Approve or delete blog comments
- Customise your site with advanced themes
- Inspect and manipulate the WordPress Loop
- Apply tags
- Create custom navigation menus
- Assign user roles and permissions
- Activate plug-ins that enable enhanced features such as eCommerce
- Use more effective page URLs, titles and descriptions
- Manage your template optimisation
- Control content SEO with no index, no follow and Canonical
- Maximise conversion/subscribers
- Get your visitors more involved
- The benefits and best practice for using the Yoast plug-in
- Yoast focus keyword vs meta keywords
- Accessing key site information with SEO Quake
Our goal is for you to be confident in using WordPress to create and manage visually exciting websites and blogs.
This course can be taken in a single 3-day block or split into a 2-day block (WordPress Masterclass) and then a separate 1-day block (WordPress SEO Optimisation) taken at a later date.
Course Target Audience and delegate prerequisites:
This course is intended for anyone new to web design and development and who wants to develop skills to use WordPress to build great-looking and accessible websites and blogs.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media. An understanding of HTML and CSS would be useful but is not essential. Ideally, you will have taken our HTML & CSS Combo Essentials Introduction 2 Day course.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Getting Started - Installation and Upgrades- WordPress in five minutes
- Upgrading WordPress
- New features of WordPress
- Best practices for upgrading WordPress
- Importing and exporting data
- General settings
- Discussion settings
- Permalink settings
- Privacy settings
- Reading settings
- Writing settings
- Miscellaneous settings
- New features in WordPress
- Creating content: Posts vs. Pages
- How to write a Page in WordPress
- WordPress categories explained
- Using the WordPress Content Management System (CMS)
- Managing Pages
- Managing Links
- Managing WordPress Tags
- Managing your WordPress Media Library
- Updating your WordPress Profile
- Writing a blog Post
- Managing Posts
- Managing comments
- Fighting SPAM with Akismet
- Search Engine Optimisation (SEO)
- Making your content search-engine friendly
- Installing analytics to deliver accountability and insight
- Adding Facebook and Twitter buttons
- Best Practices for upgrading WordPress
- Managing WordPress users
- Permission levels and log-ins
- WordPress User Roles explained
- Managing files
- The WordPress Dashboard
- Anatomy of a WordPress Theme
- How Themes work
- Template files
- Typical Template files/folders included in a Theme
- The WordPress Loop
- The Functions File
- Template Tags
- Conditional Tags
- Choosing a WordPress Theme to modify
- Category Templates
- The Template Hierarchy
- Understanding what to look for in plug-ins
- How to view plug-in files with the editor and read the TXT files for instructions
- Downloading and activating plug-ins
- De-activating and deleting plug-ins
- Admin roles and permissions
- Security with WordPress
- Creating custom menus
- Upgrading a WordPress Theme
- Theme compatibility with WordPress Upgrades
- Theme compatibility with Plug-in
Google- How Google searches
- What does Google Index mean?
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
- Getting users to subscribe
- Use of comment redirecting
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
- Summary of technical, conversion, content and conversation tips
- Staying updated
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
- What is SEO Quake?
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
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Location Details
This course is provided at the XChange Training London training centre based at:
5 St John’s Lane
Clerkenwell
London
EC1M 4BHSt John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our London Training Venue and Course options
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View our London Centre Location on Google Maps
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WordPress Masterclass + SEO 3 Days - Upcoming London Course Dates
16 Jul - 18 Jul £595 + vat 08 Sep - 10 Sep £595 + vat 05 Nov - 07 Nov £595 + vat WordPress Masterclass + SEO 3 Days - Split Date Options
WordPress Masterclass
16 Jul - 17 Jul
8 Sep - 9 Sep
5 Nov - 6 Nov
WordPress SEO
18 Jul
10 Sep
7 Nov
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Client Reviews
"Very good and extremely informative. Complicated enough to be challenging yet explained well enough to not put me off. Thanks!"
Will Jobbins, Freelance, WordPress - 2 Day Introduction
"Excellent course. I have a better understanding of WordPress and feel confident to make greater use of it by improving the website my company currently has. I only booked a one day course but will certainly consider booking the second day at a later stage."
Angela Russell, Decision Lab, WordPress - 1 Day Introduction
"Good vibe, small classes overall very good."
Adam Donovan, Dental Design, WordPress - 1 Day Advanced
"Excellent course, I picked up a lot of information and tips which will be really useful. "
Stephen Baldwin, NRL, WordPress - 2 Day Introduction
"The trainer tailored the training course to my needs which was great. I feel that I have learnt a lot and will be able to apply this knowledge to editing the company website."
Katie Spike, Getech, WordPress - 1 Day Introduction
"A really good course. I've enjoyed it very much and can't wait to put it all into action."
John Cox, MannaHealth, WordPress - 2 Day Introduction
"Great course - very useful. Excited about using what we've learnt and applying it to the content I'm currently working on/creating..."
Jim Ottewill, PRS For Music, WordPress - 2 Day Introduction
"Well paced. I would recommend the course for anyone who is starting with WordPress"
Bob King, Department of Health, WordPress - 2 Day Introduction
"I have moved from a complete novice to setting up my own WordPress blog following the 2 day Masterclass - amazing!"
Jill Pilling, Bishop Bridgeman School, WordPress - 2 Day Introduction
"This is the second course provided by XChange that I've taken and both were excellent. Our trainer was an expert in Wordpress and I've learned a great deal from this course. Thank you very much! "
Danielle Macedo, University of Westminster, WordPress - 2 Day Masterclass
£595 + vat
Next Dates:
16 Jul - 18 Jul
08 Sep - 10 Sep
05 Nov - 07 Nov
Split Course Date Options:
WordPress Masterclass
16 Jul - 17 Jul
8 Sep - 9 Sep
5 Nov - 6 Nov
WordPress SEO
18 Jul
10 Sep
7 Nov
Over 15 years of providing certified WordPress training courses UK wide
5/5 Stars
Great value for money as we really covered a lot.
23/01/2025
5/5 Stars
Will covered everything i need to know to allow me to set up and make changes to our current websites. Coming from a very brief background in web development he made everything clear and easy to understand. I have came away from the course with all the knowledge and experience to allow me to more forward with my projects.
22/01/2025
5/5 Stars
The trainer was excellent, very supportive and ensured I have a good understanding of the content.
22/08/2024
4/5 Stars
Once again (I've been before), I found that I was exposed to a huge amount of information in a very short time - all excellent, but I do need to go away and work through the material slowly in my own time.
22/08/2024
5/5 Stars
Course was exactly what I was looking for and covered everything I wanted to know about Wordpress. Will was a very knowledgable tutor and understood what I wanted to achieve. Overall very glad I went for the course as it has set me up to continue with Wordpress with confidence.
06/08/2024
5/5 Stars
great two days of excellent content, knowledge and experience
20/06/2024
5/5 Stars
Kevin explained all the things I needed to know and demonstrated them to me. I feel I've made real progress after weeks of guesswork
26/02/2024
4/5 Stars
Course was very helpful, Tim had great knowledge of Wordpress and SEO.
24/02/2024
5/5 Stars
Overall the training experience was amazing, quick and easy to understand, trainer was helpful and answered all questions asked and explained everything well and in detail.
23/02/2024
5/5 Stars
Very happy
23/02/2024
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate
Frequently Asked Questions
What are the course times?
For all courses in the London Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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