0345 363 1130
info@xchangetraining.co.uk
WordPress Introduction Masterclass with SEO 3 Days - London
Key Course Details:
Level:
Introduction to Intermediate
Duration:
3
Days - 10am to 5pm
Price:
£595 + vat
Find out why WordPress has become the world's most popular tool for creating websites and blogs. Our Masterclass & SEO course shows you all you need to get going with this hugely powerful yet free web creation tool. Join us to get the know-how you need and open the door to a host of potential clients.
We will show you the end-to-end process for installing and configuring WordPress, taking you from a blank canvas to a functioning, professional website and blog. You will learn best-practice techniques and the application of visual themes and how WordPress can be extended with a wealth of free plug-ins. You will also cover full focus on SEO techniques to boost search engine rankings including the Yoast plug-in.
Find out why WordPress has become the world's most popular tool for creating websites and blogs. Our Masterclass & SEO course shows you all you need to get going with this hugely powerful yet free web creation tool. Join us to get the know-how you need and open the door to a host of potential clients.
We will show you the end-to-end process for installing and configuring WordPress, taking you from a blank canvas to a functioning, professional website and blog. You will learn best-practice techniques and the application of visual themes and how WordPress can be extended with a wealth of free plug-ins. You will also cover full focus on SEO techniques to boost search engine rankings including the Yoast plug-in.
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WordPress Introduction Masterclass 3 Days
Course Details
This 3-day Masterclass course will help you to appreciate the power and flexibility of WordPress, the world's most popular free tool for the creation and maintenance of websites and blogs. WordPress is built by hundreds of community volunteers, with a wide range of plug-ins and themes available to enhance any site. Because of the software's huge potential, our course will appeal to anyone looking to learn about setting up and maintaining a website or blog.
The course will take you right from installing and setting up WordPress through to customising WordPress with plug-ins and using themes to further enhance the visuals of your site. The course will additionally teach you how to apply advanced SEO techniques to perform better in the search engine rankings to achieve more and better quality traffic to your site.
Upon successful completion of this course, you will be able to:
- Install and configure WordPress
- Understand the difference between posts and pages
- Publish a blog post
- Manage links, tags, and media
- Approve or delete blog comments
- Customise your site with advanced themes
- Inspect and manipulate the WordPress Loop
- Apply tags
- Create custom navigation menus
- Assign user roles and permissions
- Activate plug-ins that enable enhanced features such as eCommerce
- Use more effective page URLs, titles and descriptions
- Manage your template optimisation
- Control content SEO with no index, no follow and Canonical
- Maximise conversion/subscribers
- Get your visitors more involved
- The benefits and best practice for using the Yoast plug-in
- Yoast focus keyword vs meta keywords
- Accessing key site information with SEO Quake
Our goal is for you to be confident in using WordPress to create and manage visually exciting websites and blogs.
This course can be taken in a single 3-day block or split into a 2-day block (WordPress Masterclass) and then a separate 1-day block (WordPress SEO Optimisation) taken at a later date.
Course Target Audience and delegate prerequisites:
This course is intended for anyone new to web design and development and who wants to develop skills to use WordPress to build great-looking and accessible websites and blogs.
You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media. An understanding of HTML and CSS would be useful but is not essential. Ideally, you will have taken our HTML & CSS Combo Essentials Introduction 2 Day course.
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Full Course Outline
The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.
Getting Started - Installation and Upgrades- WordPress in five minutes
- Upgrading WordPress
- New features of WordPress
- Best practices for upgrading WordPress
- Importing and exporting data
- General settings
- Discussion settings
- Permalink settings
- Privacy settings
- Reading settings
- Writing settings
- Miscellaneous settings
- New features in WordPress
- Creating content: Posts vs. Pages
- How to write a Page in WordPress
- WordPress categories explained
- Using the WordPress Content Management System (CMS)
- Managing Pages
- Managing Links
- Managing WordPress Tags
- Managing your WordPress Media Library
- Updating your WordPress Profile
- Writing a blog Post
- Managing Posts
- Managing comments
- Fighting SPAM with Akismet
- Search Engine Optimisation (SEO)
- Making your content search-engine friendly
- Installing analytics to deliver accountability and insight
- Adding Facebook and Twitter buttons
- Best Practices for upgrading WordPress
- Managing WordPress users
- Permission levels and log-ins
- WordPress User Roles explained
- Managing files
- The WordPress Dashboard
- Anatomy of a WordPress Theme
- How Themes work
- Template files
- Typical Template files/folders included in a Theme
- The WordPress Loop
- The Functions File
- Template Tags
- Conditional Tags
- Choosing a WordPress Theme to modify
- Category Templates
- The Template Hierarchy
- Understanding what to look for in plug-ins
- How to view plug-in files with the editor and read the TXT files for instructions
- Downloading and activating plug-ins
- De-activating and deleting plug-ins
- Admin roles and permissions
- Security with WordPress
- Creating custom menus
- Upgrading a WordPress Theme
- Theme compatibility with WordPress Upgrades
- Theme compatibility with Plug-in
Google- How Google searches
- What does Google Index mean?
- Organising information by indexing
- What is page rank
- Finding information by crawling
- Google search queries
- URLs
- Optimise you’re titles for SEO
- Optimise your descriptions
- Image optimisation
- XML sitemaps
- Breadcrumbs
- Headings
- Cleaning up your code
- Aim for speed
- Rethinking the sidebar
- HTML sitemaps
- Author highlighting
- No index, follow archive pages and disable some archives
- Disable unnecessary archives
- Pagination
- No following unnecessary links
- Canonical links
- Pages instead of posts
- New wine in an old bottle
- Linking to related posts
- Going easy on the tags
- Getting users to subscribe
- Use of comment redirecting
- How you get readers more involved
- Bonding with your commenters
- Keeping users in the conversation
- Following your commenters
- Using Twitter
- Find related blogs, and working them
- Measuring results
- Summary of technical, conversion, content and conversation tips
- Staying updated
- The focus keyword in WordPress SEO
- The focus keyword is not the meta keywords tag
- Meta keywords: why don’t I use them
- Do Yahoo! and Bing use meta keywords
- I want meta keywords!
- Focussing on your focus keyword
- Determining a good focus keyword
- What is SEO Quake?
- Accessing key site information with SEO Quake
- Use of SEOQuake toolbar
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Location Details
This course is provided at the XChange Training London training centre based at:
5 St John’s Lane
Clerkenwell
London
EC1M 4BHSt John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.
Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.
View Full details of our London Training Venue and Course options
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WordPress Masterclass + SEO 3 Days - Upcoming London Course Dates
03 Nov - 05 Nov Special Offer! £545 + vat 20 Dec - 22 Dec £595 + vat 30 Mar - 01 Apr £595 + vat 02 Apr - 04 Feb £595 + vat 08 Jun - 10 Jun £595 + vat 03 Aug - 05 Aug £595 + vat 21 Sep - 23 Sep £595 + vat WordPress Masterclass + SEO 3 Days - Split Date Options
WordPress Masterclass
3 Nov - 4 Nov
1 Dec - 2 Dec
2 Feb - 3 Feb
30 Mar - 31 Mar
8 Jun - 9 Jun
3 Aug - 4 Aug
21 Sep - 22 Sep
WordPress SEO
5 Nov
23 Dec
4 Feb
1 Apr
10 Jun
5 Aug
23 Sep
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Client Reviews
"Excellent course. I have a better understanding of WordPress and feel confident to make greater use of it by improving the website my company currently has. I only booked a one day course but will certainly consider booking the second day at a later stage."
Angela Russell, Decision Lab, WordPress - 1 Day Introduction
"The trainer tailored the training course to my needs which was great. I feel that I have learnt a lot and will be able to apply this knowledge to editing the company website."
Katie Spike, Getech, WordPress - 1 Day Introduction
"A really good course. I've enjoyed it very much and can't wait to put it all into action."
John Cox, MannaHealth, WordPress - 2 Day Introduction
"The instructor was great - patient, knowledgeable, friendly and fun. Had a great two days and feel confident in working with WordPress now."
Lisa Marie Rae, Getty Images, WordPress - 2 Day Masterclass
"Excellent course, I picked up a lot of information and tips which will be really useful. "
Stephen Baldwin, NRL, WordPress - 2 Day Introduction
"Good vibe, small classes overall very good."
Adam Donovan, Dental Design, WordPress - 1 Day Advanced
"Great course - very useful. Excited about using what we've learnt and applying it to the content I'm currently working on/creating..."
Jim Ottewill, PRS For Music, WordPress - 2 Day Introduction
"This is the second course provided by XChange that I've taken and both were excellent. Our trainer was an expert in Wordpress and I've learned a great deal from this course. Thank you very much! "
Danielle Macedo, University of Westminster, WordPress - 2 Day Masterclass
"Very enlightening and resolved the immediate issues I was having with WordPress. "
Gillian Bardsley, Ferranti Technologies, WordPress - 1 Day Advanced
"Effective training pitched at trainees level. I have achieved what I hoped to on this course."
Tony Armstrong, Lemon Squeezy, WordPress - 2 Day Masterclass
Next Dates:
03 Nov - 05 Nov Special Offer! £545 + vat
20 Dec - 22 Dec
30 Mar - 01 Apr
02 Apr - 04 Feb
08 Jun - 10 Jun
03 Aug - 05 Aug
Split Course Date Options:
WordPress Masterclass
3 Nov - 4 Nov
1 Dec - 2 Dec
2 Feb - 3 Feb
30 Mar - 31 Mar
WordPress SEO
5 Nov
23 Dec
4 Feb
1 Apr
Over 15 years of providing certified WordPress training courses UK wide
5/5 Stars
Tim was very good and patient, we did a 1:1 session which was great.
15/09/2021
4/5 Stars
Covered all aspects that were expected from the course, with a few extra bits which were unexpected but very useful, for example SEO.
24/08/2021
4/5 Stars
It was a good experience, I learnt a lot in the 2 days I had in training and overall it was a good experience that will help me going forward with the knowledge I have gained from this training course.
19/08/2021
4/5 Stars
i feel i learnt the basics
15/06/2021
4/5 Stars
Tim the instructor was very informative and provided clear and easy to follow instructions and training. He answered any questions with knowledge and experience of his own.
15/06/2021
5/5 Stars
Compact course with all basic knowledge and understanding of functions covered so that we can utilise ourselves. Instructor had great knowledge and went at a good pace whilst explaining aspects in depth.
15/06/2021
5/5 Stars
It was a very Enjoyable experience
09/06/2021
5/5 Stars
The course was a great overview on Wordpress both from a visual and technical perspective. Tim was very knowledgeable and personable, checking to make sure elements covered were clear and answering any questions. He took time to cover elements again at a slower pace when needed. Tim was happy to answer several specific questions I had and supplied excellent tips on Plug-ins, SEO and general best practice drawing from his personal experience.
08/04/2021
5/5 Stars
Tim was excellent and answered any questions we had so we understood clearly. I would definitely recommend this course to other people.
07/04/2021
5/5 Stars
Really happy with the whole experience, Will is an excellent teacher.
19/02/2021
5/5 Stars
Really great teacher, everything was clear and was not left with any questions. I can't wait to start editing our website now!
19/02/2021
5/5 Stars
Fantastic course, really enjoyed it and would recommend!
14/01/2021
5/5 Stars
This course was great for building my confidence in using word press. Our instructor was clear and very helpful with any questions. Thank you so much!
14/01/2021
5/5 Stars
Thank you for an outstanding training day which met my needs really well and has given the confidence and skills needed to complete the AdsFoundation website and maintain it. Huge thanks to Kevin for his excellent tuition and expertise.
09/11/2020
5/5 Stars
Excellent
19/10/2020
5/5 Stars
Mail me the wordpress for begineers book.
29/09/2020
5/5 Stars
I began with a rather scrappy website: Now it looks much better, and i feel confident that i am able to update and improve it.
14/04/2020
5/5 Stars
The course was clearly delivered and relevant to our needs. Thank you for accommodating me with flexible timings. Many thanks also to Jen for arranging and answering questions.
03/04/2020
5/5 Stars
Kevin is a very experienced programmer and a good teacher. It was particularly useful that he was prepared to show us some of the websites he has built and maintained, to illustrate points he was making. It was also good to learn from his experience in discussing the wide range of plugins available on the market. Many thanks, Kevin!
31/03/2020
5/5 Stars
I am really happy with this course. As a Google trained web designer I had good knowledge but this course has helped me to improve my wordpress skills.
31/03/2020
5/5 Stars
Great to work in a small group and be able to ask questions throughout the course, especially getting feedback on individual projects. Liked the set-up with additional screens so you could always see what was going on.
14/02/2020
5/5 Stars
Great location and relaxed but very informative atmosphere, thank you. I will use XChange again for my training needs where appropriate.
14/02/2020
5/5 Stars
Will was very knowledgeable and had a very pleasant manner. Any questions or problems were promptly answered and was always there to help everytime.
14/02/2020
5/5 Stars
Tim is an excellent trainer who clearly knows his stuff about WordPress. The past two days have been enjoyable, and I can safely say I have come away with a lot of knowledge that I can apply to my day-to-day work. Thanks a lot!
07/02/2020
5/5 Stars
Easy to understand with Tim's knowledge and expertise. Will be very useful for myself in the future
07/02/2020
5/5 Stars
A very useful course, wish I had done it years ago. Engaging trainer, plenty of opportunity to ask questions. Thank you Tim!
07/02/2020
5/5 Stars
Good two day course, comprehensive and engaging, covered everything we needed. Would reccomend.
17/01/2020
4/5 Stars
I am deaf and need to lipread. So the set up of the training room did not work for me very well as the instructor is sat behind the pupils.
12/12/2019
5/5 Stars
Great course, really enjoyed it. Will was great really knows his stuff.
06/12/2019
5/5 Stars
Tutor very knowledgeable and helpful. Fast but would answer questions and assist individual participants where necessary and demonstrate to ensure the person understood. Many thanks for an excellent two days!
01/11/2019
5/5 Stars
Really good training,lots to take in and practice!
01/11/2019
5/5 Stars
The course content was very in depth and has given me a better understanding of WordPress. Thanks for your patience, I enjoyed the course and will now go and put my knowledge into practice.
24/10/2019
5/5 Stars
I feel i have learnt a lot of the last 2 days. i have gone from next to no knowledge to enough to make simple changes to my work's website which should prove to have a positive impact. i am also wanting this knowledge to further myself and my career prospects
24/10/2019
5/5 Stars
I came into the course with some very specific 'needs' and after explaining them to the instructor, Will, he went out of his way to make sure I got what I needed. Very engaging and helpful instructor and a pleasure to work with. I'd have no problem recommending in the future. Thank you s
03/10/2019
5/5 Stars
Good content - good teacher.
13/09/2019
5/5 Stars
Tutor very knowledgeable, approachable and relaxed.
30/08/2019
5/5 Stars
The instructor was very clear and able to go over any questions we had. The content of the course has made me confident in my ability to create and manage a website made with wordpress.
30/08/2019
5/5 Stars
Very useful and good size group to ensure that we moved through the content quickly. Perfect for someone with a little coding experience and none Wordpress. Thank you!
30/08/2019
5/5 Stars
Will was very personable with a great understanding and clear passion for his subject. He communicated excellently with the group and broke down what could appear complex and overwhelming material into easy to understand bites. Will's enthusiasm and knowledge made for a great couple of days learning and I feel like the course has been incredibly valuable.
30/08/2019
4/5 Stars
The course was packed with information, but was very fast paced and felt left behind at times. Hopefully I didn't hold others back. I gained a lot from it but feel there was enough in the course to spread over a week or more!
30/08/2019
4/5 Stars
Very knowledgeable tutor. Interesting course.
11/06/2019
5/5 Stars
Very comprehensive training. Great experience overall!
11/06/2019
5/5 Stars
the course was really flexible and able to work with our needs rather than a set agenda
23/05/2019
5/5 Stars
It was really really good to have specific advice linked to the UNISON Scotland website to be able to see the changes on our test site and how that kind of thing might or does work on the work website. Thanks very much for patience with the various IT challenges over different laptops and wifi etc.
23/05/2019
5/5 Stars
Will was a very knowledgable and excellent tutor.
23/05/2019
Whats Included:
Your choice of Windows or Mac 
Certified hands-on training 
Small class size (max 4-8) 
6 months post course support 
Quality reference manual 
Authorised Course Certificate 
Lunch and refreshments
Frequently Asked Questions
What are the course times?
For all courses in the London Centre the normal session timings are 10am to 5pm with an hour break for lunch. In addition to the hour lunch break there are also two fifteen minute coffee breaks mid morning and mid afternoon.
Daily times are:
09.45 - Registration
10.00 - Course start
13.00 - Lunch
14.00 - Afternoon starts
17.00 - Course ends
Do you offer discounts
or promotions?
We offer a range of regular discounts available for self funding individuals, charities and education along with period special offers. See our promotions page for full details.
What is provided with this course?
During the course we provide all computers for your use with choice of Windows or Mac, lunch and refreshments along with pads & pens. After the course you will receive the authorised Certificate, quality reference manual and 6 months direct post course support.
Does this course give
a qualification?
Although this course does not provide an actual qualification each delegate is provided with an official Certificate for completion of the course level.
Can you invoice my company?
In short yes we can provide 30 day invoice terms to any UK Limited company with the provision of your official purchase order and/or completing the invoice request for your booking online.
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