WordPress Introduction Masterclass with SEO 3 Days - London

WordPress Introduction Masterclass 3 Days Overview

This 3-day Masterclass course will help you to appreciate the power and flexibility of WordPress, the world's most popular free tool for the creation and maintenance of websites and blogs. WordPress is built by hundreds of community volunteers, with a wide range of plug-ins and themes available to enhance any site. Because of the software's huge potential, our course will appeal to anyone looking to learn about setting up and maintaining a website or blog.

The course will take you right from installing and setting up WordPress through to customising WordPress with plug-ins and using themes to further enhance the visuals of your site. The course will additionally teach you how to apply advanced SEO techniques to perform better in the search engine rankings to achieve more and better quality traffic to your site.

Upon successful completion of this course, you will be able to:

• Install and configure WordPress
• Understand the difference between posts and pages
• Publish a blog post
• Manage links, tags, and media
• Approve or delete blog comments
• Customise your site with advanced themes
• Inspect and manipulate the WordPress Loop
• Apply tags
• Create custom navigation menus
• Assign user roles and permissions
• Activate plug-ins that enable enhanced features such as eCommerce
• Use more effective page URLs, titles and descriptions
• Manage your template optimisation
• Control content SEO with no index, no follow and Canonical
• Maximise conversion/subscribers
• Get your visitors more involved
• The benefits and best practice for using the Yoast plug-in
• Yoast focus keyword vs meta keywords
• Accessing key site information with SEO Quake

Our goal is for you to be confident in using WordPress to create and manage visually exciting websites and blogs.

This course can be taken in a single 3-day block or split into a 2-day block (WordPress Masterclass) and then a separate 1-day block (WordPress SEO Optimisation) taken at a later date.

Course Target Audience and delegate prerequisites

This course is intended for anyone new to web design and development and who wants to develop skills to use WordPress to build great-looking and accessible websites and blogs.

You will need basic PC or Mac skills, including a solid understanding of a computer's operating system (Windows or Mac OS). You will also need to know how to launch a program, create and save files, and copy files from CDs and other media. An understanding of HTML and CSS would be useful but is not essential. Ideally, you will have taken our HTML & CSS Combo Essentials Introduction 2 Day course.

 

WordPress Masterclass 3 Days Course Outline

The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

Getting Started - Installation and Upgrades

• WordPress in five minutes
• Upgrading WordPress
• New features of WordPress
• Best practices for upgrading WordPress
• Importing and exporting data

Configuring your WordPress site

• General settings
• Discussion settings
• Permalink settings
• Privacy settings
• Reading settings
• Writing settings
• Miscellaneous settings

Uploading and maintaining the right content

• New features in WordPress
• Creating content: Posts vs. Pages
• How to write a Page in WordPress
• WordPress categories explained
• Using the WordPress Content Management System (CMS)
• Managing Pages
• Managing Links
• Managing WordPress Tags
• Managing your WordPress Media Library
• Updating your WordPress Profile

Blogging with WordPress

• Writing a blog Post
• Managing Posts
• Managing comments
• Fighting SPAM with Akismet

Make sure your customers find your site

• Search Engine Optimisation (SEO)
• Making your content search-engine friendly
• Installing analytics to deliver accountability and insight
• Adding Facebook and Twitter buttons

WordPress Administration

• Best Practices for upgrading WordPress
• Managing WordPress users
• Permission levels and log-ins
• WordPress User Roles explained
• Managing files
• The WordPress Dashboard

Detailed WordPress Theme Overview

• Anatomy of a WordPress Theme
• How Themes work
• Template files
• Typical Template files/folders included in a Theme
• The WordPress Loop
• The Functions File
• Template Tags
• Conditional Tags

Modifying a WordPress Theme: Getting started

• Choosing a WordPress Theme to modify
• Category Templates
• The Template Hierarchy

Plug-ins

• Understanding what to look for in plug-ins
• How to view plug-in files with the editor and read the TXT files for instructions
• Downloading and activating plug-ins
• De-activating and deleting plug-ins

Security and Login

• Admin roles and permissions
• Security with WordPress

Menus

• Creating custom menus

WordPress Theme Compatibility and Upgrades

• Upgrading a WordPress Theme
• Theme compatibility with WordPress Upgrades
• Theme compatibility with Plug-in

Google

• How Google searches
• What does Google Index mean?
• Organising information by indexing
• What is page rank
• Finding information by crawling
• Google search queries

Yoast – Basic WordPress SEO

• URLs
• Optimise you’re titles for SEO
• Optimise your descriptions
• Image optimisation
• XML sitemaps

Template Optimisation

• Breadcrumbs
• Headings
• Cleaning up your code
• Aim for speed
• Rethinking the sidebar
• HTML sitemaps
• Author highlighting

Advanced WordPress SEO and duplicate content

• No index, follow archive pages and disable some archives
• Disable unnecessary archives
• Pagination
• No following unnecessary links
• Canonical links

Site structure for high rankings

• Pages instead of posts
• New wine in an old bottle
• Linking to related posts
• Going easy on the tags

Conversion optimisation

• Getting users to subscribe
• Use of comment redirecting

Comment optimisation

• How you get readers more involved
• Bonding with your commenters
• Keeping users in the conversation

Off site blog SEO

• Following your commenters
• Using Twitter
• Find related blogs, and working them
• Measuring results

Conclusions on WordPress SEO

• Summary of technical, conversion, content and conversation tips
• Staying updated

Yoast – SEO Focus Keywords

• The focus keyword in WordPress SEO
• The focus keyword is not the meta keywords tag
• Meta keywords: why don’t I use them
• Do Yahoo! and Bing use meta keywords
• I want meta keywords!
• Focussing on your focus keyword
• Determining a good focus keyword

SEO Quake

• What is SEO Quake?
• Accessing key site information with SEO Quake
• Use of SEOQuake toolbar

What's Included

The following are provided for your best experience on this course:

• All computers for your use with choice of Windows or Mac systems
• Small class size (limited to a maximum of 4-8 attendees on all sessions)
• Quality reference manual for post course reference to take away with you
• 6 months post course support to assist you where needed
• Official Authorised Certificate for your successful completion of the course
• Lunch To give you the most flexible options for lunch we provide lunch vouchers which can be redeemed locally at a number of popular eateries including Pret A Manger, EAT, Starbucks, Tesco, Sainsburys, Boots and Greggs
• Refreshments to keep you on top form are available for you throughout the course with a full range of teas, coffees and biscuits
• Pads and pens

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

Further details on benefits included with this WordPress course:

WordPress Expert Instructor

Our trainers are WordPress specialists with years of experience teaching WordPress. Get the web skills you need with our WordPress professionals.

Quality training manual

Included with our WordPress courses is the WordPress Visual Quickstart book for free to use as a post course reference resource. This is a full 300+ page manual to supplement the content covered during the course.

6 months support

Included with your course booking for all delegates on this course is 6 months free support so if you run into problems or need assistance relating to anything covered during your course we would be happy to assist you during this time.

Official Course Certificate

After your class with XChange Training you will receive our official Certificate as a record of your successful completion of the course.

Lunch & refreshments

Delegates attending scheduled or bespoke courses at our training centres will receive lunch and plentiful refreshments including tea, coffee and hot chocolate for each day of the course.

Training Location

This course is provided at the XChange Training main London training centre based at:

5 St John’s Lane
Clerkenwell
London
EC1M 4BH

Click to View Full details of our London Training Venue and Course options

St John’s Lane is located in the heart of Clerkenwell close to the junction of Farringdon and Clerkenwell Road. Farringdon tube & train station is just a few minutes away and the training centre can also be accessed from Chancery Lane and Barbican tubes in about 10 minutes. There is also easy direct access by bus from Waterloo (243) and West End (55) with nearby stops.

Daily course times run between 10am and 5pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks.

Scheduled Course Enquiry

If you are considering this WordPress Masterclass 3 Days Course but would like further information simply send us your query quickly & easily with the form below. Whether you would like to check date availability, pricing, course suitability or just need further information about a course send us your query and we will get you a swift reply, usually within 2 business hours!

If you would prefer to check course details by phone please call us on 0345 363 1130.

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Related Courses

Bespoke WordPress Training

Our bespoke course options for WordPress training are shown below:

Bespoke WordPress Training Courses

WordPress - 1 Day Introduction Training Course

WordPress - 2 Day Introduction Training Course

WordPress - 2 Day Advanced Theme Customisation & CMS Integration

Testimonials

Very enlightening and resolved the immediate issues I was having with WordPress.

Gillian Bardsley, Ferranti Technologies, WordPress - 1 Day Advanced

Great course - very useful. Excited about using what we've learnt and applying it to the content I'm currently working on/creating...

Jim Ottewill, PRS For Music, WordPress - 2 Day Introduction

The course was well structured and the small class size was great. The tutor managed to tailor it to our needs too which was great.

Jessica Croome, The Creative Clinic, WordPress - 1 Day Advanced

Very pleased with the course - fast paced, we covered a lot, but our instructor was very happy to stop and go over things if anyone hadn't understood.

Josephine Kane, Wesminster Uni, WordPress - 2 Day Masterclass

Effective training pitched at trainees level. I have achieved what I hoped to on this course.

Tony Armstrong, Lemon Squeezy, WordPress - 2 Day Masterclass

Good vibe, small classes overall very good.

Adam Donovan, Dental Design, WordPress - 1 Day Advanced

Excellent course. I have a better understanding of WordPress and feel confident to make greater use of it by improving the website my company currently has. I only booked a one day course but will certainly consider booking the second day at a later stage.

Angela Russell, Decision Lab, WordPress - 1 Day Introduction

A really good course. I've enjoyed it very much and can't wait to put it all into action.

John Cox, MannaHealth, WordPress - 2 Day Introduction

The course was packed with information and insider tips I would never have known about without attending. I'm brimming with information!

Lucy Lund, Getty Images, WordPress - 3 Day Masterclass with SEO Optimisation

The instructor was great - patient, knowledgeable, friendly and fun. Had a great two days and feel confident in working with WordPress now.

Lisa Marie Rae, Getty Images, WordPress - 2 Day Masterclass