X Close Window

This document sets forth the Privacy Policy (the "Privacy Policy") for this Web site, www.xchangetraining.co.uk (the "Site"). If you have objections to the Privacy Policy, you should not access or use this Site. This Privacy Policy does not govern privacy practices associated with offline activities or other XChange Training UK Ltd web sites.

Our commitment

XChange Training UK Ltd are committed to ensuring the security and protection of the personal information that we process, and to provide a compliant and consistent approach to data protection. We have a robust and effective data protection program in place which complies with existing law and abides by the data protection principles.

XChange Training UK Ltd are dedicated to safeguarding the personal information under our remit with a data protection regime that is effective and fit for purpose with GDPR compliance.

Collection of personal information

As a visitor to this Site, you can engage in many activities without providing any personal information. In connection with other activities, such as course bookings, enquiries or subscribing XChange Training UK Ltd will ask you to provide certain information about yourself by filling out and submitting an online form with a consent request to contact you in compliance with GDPR law.

When you use the Site, XChange Training UK Ltd or third parties authorised by XChange Training UK Ltd may also collect certain technical and routing information about your computer to facilitate your use of the Site and its services. For example, we may log environmental variables, such as browser type and operating system of your computer. We use these environmental variables to facilitate and track your use of the site and its services. Without expressly informing you in each particular circumstance, we do not match such information with any of your personal information.

What personal information we collect

The information we collect is based on what you provide us which can include:

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

The Site contains links to other sites at which personal information is collected. In such instances, unless expressly provided to the contrary, the collection and use of your personal information will be governed by the privacy policy applicable to that site. That privacy policy should identify the entity that is collecting your personal information.

Use of cookies

XChangeTraining.co.uk is built without the use of cookies meaning when you visit this Site, you can browse the Site and access important information without revealing your identity.

Communications from the site

Users who no longer wish to receive our newsletter and promotional communications may opt-out of receiving these communications by replying to unsubscribe in the subject line in the email or email us at info@xchangetraining.co.uk.

In your correspondence, please indicate with as much detail as possible the location on this Site where you provided your personal information.

Entities collecting personal information

Personal information on this Site is collected by XChange Training UK Ltd who are located at: 5 St John's Lane, Clerkenwell, London, EC1M 4BH, United Kingdom and its phone number is: +44 (0)345 363 1130.

Controlling your personal information

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@xchangetraining.co.uk

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you. If you would like a copy of the information held on you please write to XChange Training, 5 St John’s Lane, London, EC1M 4BH.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

How your personal information is used

XChangeTraining.co.uk collects your information in order to record and support your participation in the activities you select. If you subscribe to a service or register a product, for example, the information is used to register your rights, if any, to technical support or other benefits that may be made available to registered users. Your personal information is also used to keep you informed about product upgrades, special offers, and other products and services of XChange Training UK Ltd and selected third parties if you have so opted to receive such communications.

XChangeTraining.co.uk may collect information about the use of the Site, such as the types of services used and how many users we receive daily. This information is collected in aggregate form, without identifying any user individually. XChange Training UK Ltd may use this aggregate, non-identifying statistical data for statistical analysis, marketing, or similar promotional purposes.

Privacy-related queries

XChange Training UK Ltd takes its users' privacy concerns seriously. If you believe that XChange Training UK Ltd has not complied with this Online Privacy Policy with respect to your personal information or you have other related inquiries or concerns, you may write to the XChange Training UK Ltd Privacy Officer at the address indicated above.

X Close Window


XChange Training Location Manchester

Use Wordpress websites to Create a user-friendly experience Integrate e-commerce Integrate custom features Easily upload and edit content Ensure search engine optimisation

WordPress SEO Optimisation 1 Day - Manchester

Key Course Details:




- 10am to 5pm


£275 + vat

Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.

Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.

Boost your WordPress site performance with search engines as you join us to build on your existing WordPress knowledge to learn the key skills for SEO optimisation and effective use of the Yoast plug-in.

Our WordPress SEO course will give you the expertise to improve your rankings with the best structure for core site elements and building an overall page optimisation strategy. We will give you the know-how you need to both increase traffic but just as importantly to develop visitor conversions and client retention with targeted interaction. This course will enhance the success of any WordPress site.

  • WordPress SEO Optimisation 1 Day

    Course Details

    Upon successful completion of this course, you will be able to:

    • Use more effective page URLs, titles and descriptions
    • Manage your template optimisation
    • Control content SEO with no index, no follow and Canonical
    • Maximise conversion/subscribers
    • Get your visitors more involved
    • The benefits and best practice for using the Yoast plug-in
    • Yoast focus keyword vs meta keywords
    • Accessing key site information with SEO Quake

    Our goal is for you to be able to increase the level of the traffic and improve the relevance of the visitors to your existing WordPress site(s) by optimising your pages for search engines.

    Course Target Audience and delegate prerequisites:

    This course is designed for current WordPress users who having designed their website or blog and are now looking to maximise the search engine optimisation to generate more traffic and hence more clients or subscribers.

    You will need basic experience in using WordPress. Ideally, you will have taken our WordPress Introduction Masterclass 2 Day course or the Essentials Introduction 1 Day course.

    classroom image
  • Full Course Outline

    The following is a general outline. The range of topics covered during your training is dependent upon student level, time available and preferences of your course booking.

    • How Google searches
    • What does Google Index mean?
    • Organising information by indexing
    • What is page rank
    • Finding information by crawling
    • Google search queries
    Yoast – Basic WordPress SEO
    • URLs
    • Optimise you’re titles for SEO
    • Optimise your descriptions
    • Image optimisation
    • XML sitemaps
    Template Optimisation
    • Breadcrumbs
    • Headings
    • Cleaning up your code
    • Aim for speed
    • Rethinking the sidebar
    • HTML sitemaps
    • Author highlighting
    Advanced WordPress SEO and duplicate content
    • No index, follow archive pages and disable some archives
    • Disable unnecessary archives
    • Pagination
    • No following unnecessary links
    • Canonical links
    Site structure for high rankings
    • Pages instead of posts
    • New wine in an old bottle
    • Linking to related posts
    • Going easy on the tags
    Conversion optimisation
    • Getting users to subscribe
    • Use of comment redirecting
    Comment optimisation
    • How you get readers more involved
    • Bonding with your commenters
    • Keeping users in the conversation
    Off site blog SEO
    • Following your commenters
    • Using Twitter
    • Find related blogs, and working them
    • Measuring results
    Conclusions on WordPress SEO
    • Summary of technical, conversion, content and conversation tips
    • Staying updated
    Yoast – SEO Focus Keywords
    • The focus keyword in WordPress SEO
    • The focus keyword is not the meta keywords tag
    • Meta keywords: why don’t I use them
    • Do Yahoo! and Bing use meta keywords
    • I want meta keywords!
    • Focussing on your focus keyword
    • Determining a good focus keyword
    SEO Quake
    • What is SEO Quake?
    • Accessing key site information with SEO Quake
    • Use of SEOQuake toolbar
  • Location Details

    This course is provided at the XChange Training Manchester training centre based at:

    Piccadilly House
    49 Piccadilly
    M1 2AP

    Piccadilly House is located in the heart of Manchester directly next to the Piccadilly Gardens transport interchange with excellent bus and tram connections and is easily accessed from Piccadilly train Station (5 mins). Victoria station is also close by (around 10 mins).

    Daily course times run between 10am and 4:30pm with an hour break for lunch and both mid morning and mid-afternoon refreshment breaks. We recommend arrival at 9.45am for registration on the first day of the course.

    View Full details of our Manchester Training Venue and Course options

    XChange Training Location Manchester

    ↑ Click the map to view a larger version ↑

    View our Manchester Centre Location on Google Maps

  • WordPress SEO 1 Day - Upcoming Manchester Course Dates

    Next 21 Jun - 21 Jun £275 + vat
    Next 23 Aug - 23 Aug £275 + vat
    Next 11 Oct - 11 Oct £275 + vat
    Next 06 Dec - 06 Dec £275 + vat
  • Client Reviews

    "The course was packed with information and insider tips I would never have known about without attending. I'm brimming with information!"

    Lucy Lund, Getty Images, WordPress - 3 Day Masterclass with SEO Optimisation

    "Very clear and concise training with plenty of opportunity to ask questions to further my understanding of subjects. "

    Daniel Layton, Eligo Recruitment, WordPress - 1 day introduction

    "A really good course. I've enjoyed it very much and can't wait to put it all into action."

    John Cox, MannaHealth, WordPress - 2 Day Introduction

    "Very good and extremely informative. Complicated enough to be challenging yet explained well enough to not put me off. Thanks!"

    Will Jobbins, Freelance, WordPress - 2 Day Introduction

    "This is the second course provided by XChange that I've taken and both were excellent. Our trainer was an expert in Wordpress and I've learned a great deal from this course. Thank you very much! "

    Danielle Macedo, University of Westminster, WordPress - 2 Day Masterclass

    "Very pleased with the course - fast paced, we covered a lot, but our instructor was very happy to stop and go over things if anyone hadn't understood. "

    Josephine Kane, Wesminster Uni, WordPress - 2 Day Masterclass

    "Great course - very useful. Excited about using what we've learnt and applying it to the content I'm currently working on/creating..."

    Jim Ottewill, PRS For Music, WordPress - 2 Day Introduction

    "Well paced. I would recommend the course for anyone who is starting with WordPress"

    Bob King, Department of Health, WordPress - 2 Day Introduction

    "The course was well structured and the small class size was great. The tutor managed to tailor it to our needs too which was great."

    Jessica Croome, The Creative Clinic, WordPress - 1 Day Advanced

    "The trainer tailored the training course to my needs which was great. I feel that I have learnt a lot and will be able to apply this knowledge to editing the company website."

    Katie Spike, Getech, WordPress - 1 Day Introduction